The Hoffman Agency

APRIL 20, 2023

As my time as a Hoffman intern draws to an end, I am both excited for the future and fulfilled by what I was able to learn in these past three months. So, all the internal reviews and revisions are worth it when you can secure media opportunities and coverage for your clients.

International 36

International Internal Storytelling Agency 36

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

The Hoffman Agency

APRIL 26, 2024

Like a sort of self-actualization magpie, I’ve built up a treasure trove of ideas, storytelling skills, niche interests, good friends, hobbies, habits, artifacts and trinkets — an ever-growing collection of cool stuff. Culture at Hoffman is truly international; my client accounts involve collaborating with teams in Europe, the U.S.

Agency 36

Agency Internal International Energy 36

Agility PR Solutions

OCTOBER 18, 2023

Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights.

B2B 114

B2B Technology Marketing Storytelling 114

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation.

Trends 203

Trends How To Ethics Reputation 203

The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors.

Agency 68

Agency Internal International Storytelling 68

Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. The ramifications for PR are counter-intuitive.

Storytelling 157

Storytelling Journalism Training Resources 157

Landis PR

NOVEMBER 4, 2024

Podcasts have emerged as a powerful tool for learning, offering insights from industry veterans and fresh perspectives on storytelling, strategy and relationship building. Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets.

Storytelling 52

Storytelling Analytics Leadership Trends 52

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

What you see and what your PR agency sees could diverge — in a good way. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. That explains why if you audited the content generated by PR (in-house + agency), you would find most efforts capture little or no anecdotal content. CEO joined the internal kickball league. It makes no sense.

Storytelling 136

Storytelling Communications Employee Engineering 136

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages. I think we can agree that this is not brand storytelling at its best.

Airlines 134

Airlines Storytelling Facebook Internal 134

Ishmael's Corner

DECEMBER 15, 2023

The Art Of Storytelling In Business Communications And Public Relations. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. Techniques For Effective Business Communications. But these are supporting pieces.

Communications 78

Communications Storytelling Internal International 78

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. Employee Engagement A strong internal brand is essential for creating a positive and productive work environment. In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions.

Consumer 78

Consumer Branding Brand Crisis Management 78

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 94

Storytelling Measurement Ethics Web 94

Ishmael's Corner

SEPTEMBER 21, 2014

We also believe that the same storytelling techniques that work in your personal life work in business communications. For example, it’s easy for clients undervalue how their decisions and actions impact their PR agency’s performance. The point comes to life in the following internal survey. It’s the first step toward trust.

Agency 108

Agency Storytelling Survey Social Media 108

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Local partnerships Collaborating with local PR agencies, influencers, and media outlets can provide invaluable insights and connections.

Strategy 78

Strategy Branding Brand How To 78

The Hoffman Agency

AUGUST 26, 2021

By Claire Askew, Intern. As I entered college however, I learned very early on that while I may love the rewarding side of educating, I prefer to work in team environments such as in an agency setting. My main goal during this internship is to master the “art of storytelling” on which The Hoffman Agency prides itself.

Agency 36

Agency Education Storytelling Internal 36

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. He also addressed the Cannes Lions International Advertising Festival. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story. The rest, as they say, is history.

Storytelling 199

Storytelling Reddit Video Creativity 199

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. as a producer, a video producer, I was a storyteller.

Storytelling 130

Storytelling Airlines Film Energy 130

The Hoffman Agency

JUNE 1, 2021

Well, I can confirm that time has flown – it’s truly mind-boggling that three months ago, I was just beginning my journey here at The Hoffman Agency. Everyone at Hoffman is treated as an equal and even as an intern, my voice was never suppressed but was listened to by the whole team. They say time flies when you’re having fun.

Storytelling 36

Storytelling Writing Internal International 36

The Hoffman Agency

OCTOBER 9, 2024

I have a full-time job working at an agency? At THE HOFFMAN AGENCY? When I started at Hoffman, I was a nervous intern, not knowing what to expect. One of the most valuable pieces of advice I received during my first three months at The Hoffman Agency was to never hesitate to ask for help or feedback. Somebody pinch me!

Strategy 36

Strategy B2B Internal International 36

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

The Hoffman Agency

JULY 30, 2020

By Cheyenne Shen, Intern (Taiwan). I can still recall how excited and clumsy I felt when I learned I was accepted to the internship program I’d applied for – and even more so when I embarked on my 12-month expedition at The Hoffman Agency Taiwan office. But face it — back then I had no idea what tasks PR interns perform.

Agency 36

Agency Storytelling Internal International 36

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

Storytelling 36

Storytelling Community Industry Transportation 36

Ishmael's Corner

DECEMBER 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. Techniques For Effective Business Communications. But these are supporting pieces.

Communications 106

Communications Storytelling Internal International 106

The Hoffman Agency

AUGUST 23, 2023

When cleverly worked into PR materials, photos will help master the art of visual storytelling to achieve a client’s communication goals. Why should you always try to combine text with images Since I started working in communications, the concept of storytelling has played a key role in the success of all campaigns.

Storytelling 69

Storytelling Internal International Pitching 69

Konnect Agency

NOVEMBER 16, 2022

as an internal gut check. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too. Other Considerations a PR Agency Keeps in Mind. Looking for a forward-thinking PR agency?

Video 52

Video Agency Viral Nonprofit 52

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? Then there’s the specific technical skills of media relations and internal communications. And all those things come into play at an agency.

International 67

International Internal Conference Public Affairs 67

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Branding Brand Storytelling 256

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

The Hoffman Agency

JULY 14, 2020

By Brooklynn Loiselle, Intern. Having attended the University of Oregon, which was approximately 90 minutes from my hometown of Portland, I chose to study and pursue a career in PR because I love storytelling. I am excited to see what the rest of my internship will look like at The Hoffman Agency.

Agency 36

Agency Sports Internal International 36

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other. From our CEO to our interns, SHIFTers are genuinely service-oriented people.

Agency 146

Agency Pitching Training Meeting 146

Ishmael's Corner

APRIL 26, 2015

What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In breaking down the article, four storytelling techniques carry the narrative. It still surprises me that most PR functions (internal + agency) develop content bereft of anecdotes.

Storytelling 60

Storytelling Engineering Hotels Training 60