5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 88

Interviews Instagram Video Creativity 88

PRSay

JANUARY 11, 2020

Harold Burson, APR, Fellow PRSA , the distinguished founder of one of the world’s largest PR agencies, died on Friday in Memphis, Tenn. Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Radio Interviews 100

Cision

JUNE 29, 2016

In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. Lastly, share your data with everyone in your organization, including agencies and partners. Analytics can tell you.

Analytics 215

Analytics Measurement Big Data Data 215

Sword and the Script

JULY 2, 2024

I was working for a small DC-based tech agency that had ridden the dot-com trend. The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client.

Print 157

Print Newspapers Google B2B 157

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. It’s frustrating when they take days to return a call regarding an interview with a client you are desperate to get a hold of.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Ethical Voices

MARCH 10, 2025

I’m the co-founder and CEO of Refuerzo Collaborative, a Latina-owned public relations agency based in Austin, Texas. We’re one of the few agencies in a state that is 42 percent Latino doing media relations in Spanish. As the media landscape shifts and we see newspapers folding, you encounter more ethical issues.

Ethics 46

Ethics How To Newspapers Agency 46

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits.

Measurement 189

Measurement How To Guidelines Web 189

Cision

FEBRUARY 23, 2016

Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency. Having access to the diverse skillsets within the agency.

Analytics 120

Analytics Agency Newspapers Community 120

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Want more tips to help executives prepare for the next big interview? Nova Halliwell is a communications professional living in New York City. . I emailed the reporter.”.

Print 120

Print Interviews Pitching Conference 120

Cision

APRIL 21, 2016

In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. How do you approach growing an agency globally? My daily newspaper of choice is…Google. Have a fundamental understanding of video storytelling.

Local 120

Local Newspapers International Internal 120

Shift Communications

MARCH 24, 2017

With his compelling story in mind, I sought every newspaper and broadcast outlet in the metro-NY region including fitness magazines like Runner’s World. Two Bronx-based outlets also published his story on their websites, including one in which I helped coordinate an interview. Kevin Mejia. Account Coordinator.

Pitching 110

Pitching Television Newspapers Financial 110

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? My dad owned a public relations agency.

Real Estate 120

Real Estate Television Technology Agency 120

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I also produce audio and video content for our online and multimedia channels. That works both ways. Any pet peeves with PR people?

Transportation 100

Transportation Meeting Newspapers Media 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. And it also features interviews with reporters to help readers gain a better understanding of how this kind of reporting impacts them. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 60

Interviews Instagram Video Creativity 60

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 1997, when USA Today moved him from D.C.

Meeting 96

Meeting Handbook Newspapers Government 96

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. ” Run an ad in a newspaper and it needs to be labeled as an ad. Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

JANUARY 29, 2025

You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. And my first kind of major role was at the Sun newspaper and it was there that I broke the first COVID 19 case in the country. So, you know, very funny. And I was loving it.

Pitching 62

Pitching Energy Journalism Newspapers 62

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. I find that some young professionals don’t read newspapers or influential websites. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

FEBRUARY 10, 2016

In this interview, Dan Cence, senior vice president at Boston-based PR agency Solomon McCown, shares his thoughts on the intersection of PR and government relations, how he keeps up with the constantly-evolving industry and his desire for continual growth. My daily newspaper of choice is…The Boston Globe. Rapid Fire Round.

Sports 120

Sports Government Public Affairs Radio 120

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. I then became an editor of the school newspaper, and later, a reporter in college. PadillaCRT has defined health as a strategic growth area for the agency.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. My daily newspaper of choice is…the major dailies in the morning. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Having executives that are thought leaders with a strong point of view on a topic ensures that the team is pitching an interesting topic and that reporters will have a productive interview. Amanda Monroe.

Media 100

Media B2B Data Pitching 100

Waxing UnLyrical

JULY 10, 2013

From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. We love following up with them after pitching an interview/story idea. An intense debate.

Pitching 97

Pitching Twitter Social Media Agency 97

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance.

Local 120

Local Retail Newspapers Sports 120

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. Paul Pioneer Press , the weekly. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. If you use agencies, make them an extension of your team, not just some transaction provider. Give them access to your C-Suite.

Financial 120

Financial Corporate B2B Film 120

5W PR

DECEMBER 19, 2018

News…” Read the full interview below! I started my full-time career at a boutique agency in New Jersey. Scanning newspapers, magazines and online publications is still a thing! The post 5W Spotlight: Kelsey O’Connor appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Newspapers 68

Newspapers Survey Interviews Agency 68

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Got my first newspaper job at age 28 in Lansing, Illinois, and from there went to The Times of Hammond (Indiana), The Chicago Sun-Times and The Chicago Tribune.

Meeting 98

Meeting Media Print Enterprise 98