ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

APRIL 28, 2016

A top public relations agency is a busy, demanding workplace. Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Challenging though it is, there are ways to balance hectic schedules with creating space for good writing. Here are some tips.

Writing 120

Writing Exercises System Interviews 120

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

5W PR

MARCH 16, 2022

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. Enunciate and speak clearly.

Interviews 103

Interviews Media Report Company 103

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. If so, the agency route might be the best for you. Beyond exposing you to a variety of vertical industries, the agency world also offers different office settings.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. Like media interviews, we often know what questions to expect. In PR, we are very organized and are trained to plan events and programs.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

Remote PR Jobs

SEPTEMBER 27, 2024

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts. Identify the specific publications, journalists, and influencers who cover that niche.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

Leadership 295

Leadership Industry Conference Trade Shows 295

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Contently recently helped a staffing agency put together a white paper on the current talent landscape.

Writing 109

Writing Case Study Study Brand 109

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency International Internal Media Training 87

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. But I’m usually neglecting my marketing blog to write for other websites.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Maximize LinkedIn. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Critical Mention

FEBRUARY 12, 2019

I reached out to blogs myself, and many didn’t write back. Billboard , however, did write back and started covering me. For those that don’t write back but have covered me before, I send out personal emails asking if they were willing to write about me again. It’s a highlight of my career so far.

Interviews 91

Interviews Film Instagram Writing 91

Ishmael's Corner

FEBRUARY 1, 2021

By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops,more.

Internal 111

Internal International Agency Storytelling 111

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) BuzzSumo remains a go-to tool to assist PR pros in keeping track of who’s writing about what topics, and the resulting social engagement from each placement. UberConference.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

5W PR

MARCH 8, 2025

Write your “About” section in first person, sharing your journey and philosophy as a speaker. Consider writing LinkedIn articles about industry trends or speaking techniques. Write blog posts that expand on your keynote themes. Launch a podcast interviewing other experts in your field.

Brand 78

Brand Branding LinkedIn Case Study 78

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. He’s the CEO of marketing transformation agency Brilliant Noise. My suggestion would be to identify common tasks within your agency or communication team. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98

Tools Writing Pitching Web 98

Rock the Status Quo

OCTOBER 27, 2014

Interview them and share THEIR opinions, not yours. Interview them and share THEIR opinions, not yours. Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. One caveat – MAKE SURE it actually is their voice.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Why a Challenge

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. Gain crack research skills.

Training 159

Training Pitching Writing Video 159

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. French journalists do not talk or write about the same company every other day. Essentially, we know how to successfully place our clients’ stories. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

Flack's Revenge

MAY 14, 2019

I’ve found that most just want great results, they’re not trying to milk an agency. Most great programs spring from an effective agency and client collaboration; they combine agency savvy, ideas, and relationships with client ammo. I list them below, for each kind of opportunity, and shed light on agency and client roles.

Survey 195

Survey Journalism Agency Report 195

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 88

Interviews Instagram Video Creativity 88

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. Working at a top B2B tech PR firm rocks. But there are surprising parallels. Know your audience.

Pitching 193

Pitching B2B Examples Interviews 193

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list. Wilde should play to a national TV audience. The debacle was not his fault.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Ishmael's Corner

SEPTEMBER 7, 2014

You never hear about a company hiring a PR agency “to get the bad word out.”. One of my favorite lines on this topic comes from Fortune journalist Patricia Sellers, who closes an interview with: “If failure isn’t part of the story, I’m not that interested.” (You You can find the video of the interview here ).

Video 144

Video Storytelling Interviews Creativity 144