Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 162

Study Media Relations Media B2B 162

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. They grasp “thought leadership”.

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. 17% more likely to be expanding beyond traditional agency partners.”. “18%

Study 138

Study Survey Infographics B2B 138

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London.

Software 176

Software Measurement B2B Training 176

PRSay

AUGUST 17, 2020

Or [I have] a client who is the CEO of a hospital or published this study. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

Media Relations 158

Media Relations Journalism Media Survey 158

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. PR tips from 400,000 pitches sent through the Propel platform Propel is the only PR software vendor that analyzes its own data to produce a report that studies PR pitches. And of course, media layoffs and consolidations.

Pitching 195

Pitching Analysis Report Survey 195

Flack's Revenge

MAY 14, 2019

I’ve found that most just want great results, they’re not trying to milk an agency. PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Image by Gerd Altmann from Pixabay.

Survey 195

Survey Journalism Agency Report 195

PRSay

MAY 4, 2017

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. These are three, key ways that PR agencies and communications professionals can help with the cause: 1. Popkin, Newsday reporter Mark Chiusano and MediaPost writer Philip Rosenstein.

Publicity 158

Publicity Communications Journalism Media 158

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

Agency 118

Agency Trends Marketing Survey 118

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

SEPTEMBER 20, 2016

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground.

Infographics 120

Infographics Social Media Media Journalism 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. According to a 2023 Trust Barometer study, 84% of consumers say expert endorsements influence their supplement purchases. This lead time allows for proper media outreach, influencer partnerships, and content development.

Strategy 78

Strategy Consumer Energy Measurement 78

Sword and the Script

DECEMBER 16, 2021

Read the whole post: Changing Relations with Business and Media: Summaries to 3 Studies for Communicators. An analysis of 650,000 pitches by Propel finds Forbes , Business Insider and The Wall Street Journal are the most pitched publication in the U.S. The 10 top communications challenges facing PR. social media, content, etc.).

Publicity 175

Publicity Survey Pitching Creativity 175

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Think data studies, press releases, and expert commentary. For instance, Tom added, “ Traditional PR agencies can charge higher monthly fees, depending on the brand’s desired objectives.

Digital PR 71

Digital PR SEO Radio Guidelines 71

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. According to a 2023 Prowly study, 57% of journalists say they’re more likely to work with PR professionals who demonstrate deep knowledge of their beat.

Media 78

Media Crisis Pitching Twitter 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. 2) Marketing leaders add creative headcount and build in-house agencies. It’s not the only study to point to this trend. Meanwhile, 84 percent say A.I.

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

JUNE 20, 2023

Yet year after year and study after study show reporters and journalists are active and engaged on Twitter. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. This is audience identification 101.

Twitter 157

Twitter Survey Journalism Social Media 157

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. See our earlier article on how PR agencies set budgets and billing.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe.

Company 203

Company Case Study Trends Crisis Management 203

Deirdre Breakenridge

APRIL 13, 2015

But most PR agencies and in-house teams are standing around with their hands very firmly in their pockets. The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. Or before you know it, someone savvier will have scooped it up and it’ll be gone.

Video 150

Video Trends Radio Newspapers 150

Buzzstream

FEBRUARY 13, 2025

With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. AI is driving SEOs crazy. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data. Postmedia Remembering.ca

SEO 62

SEO Journalism Radio Google 62

Wadds Inc.

DECEMBER 5, 2024

Hard Numbers, a public relations agency focused on the finance and technology sectors, has taken one of the first looks at AI's impact on corporate reputation and how corporate communications directors are responding to this emerging area of risk and opportunity. It identified the following sources as driving LLM responses.

System 52

System Corporate Reputation Media 52

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Buzzstream

JANUARY 28, 2025

Most agencies achieve a cost per link (CPL) below $750. In our study, 51% of respondents dont know their average cost per link. In our link building pricing post , we explained how different agencies consider their cost per link. Muck Rack ) Digital is the future of journalism. Costs and Budgets 10. BuzzStream ) 11.

Digital PR 71

Digital PR Branding Brand SEO 71

PRSay

APRIL 10, 2018

I had been toying with the idea of pursuing the Accreditation in Public Relations (APR) for several years, but with a demanding job as chief communications officer at a government health care agency — plus my other, more important full-time job as soccer mom — I just wasn’t sure how to fit the APR into my busy life. Find a study buddy.

Study 127

Study Software Government Journalism 127

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 167

Publicity Ethics Training Education 167

Wadds Inc.

FEBRUARY 22, 2024

These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people.

Study 111

Study Social Media Journalism Survey 111

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 114

Survey Industry Leadership Study 114

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Top challenges facing journalism. And now onward with this month’s PR tech sum 1.

Survey 179

Survey Software B2B Pitching 179

Landis PR

JULY 19, 2021

Bulldog Reporter does not cover day-to-day PR news but does a fantastic job at taking studies from across the PR and marketing industries, condensing them down and making them relevant for a PR audience. Here are just a few of their suggestions: Jonathan Klimke of Industrie-Contact recommended the German website PR Journal.

Blogging 119

Blogging Case Study Journalism Resources 119