Notified

DECEMBER 16, 2024

Shifting client and audience expectations, new tools and smarter strategies - all of these things are transforming how public relations agencies work and deliver value. Whether youre in agency leadership, or an account team, it's essential to understand these changes and how to adapt.

Agency 246

Agency Trends Leadership Tools 246

5W PR

MARCH 2, 2025

The most successful defense tech companies consistently demonstrate deep industry knowledge through strategic thought leadership initiatives. According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization.

Leadership 78

Leadership Technology Policies Case Study 78

Deirdre Breakenridge

MAY 30, 2019

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? PRStudChat. About Ken Jacobs.

Leadership 236

Leadership Community Energy Blogging 236

5W PR

APRIL 3, 2025

This requires ongoing commitment from leadership, regular training and assessment, and the courage to prioritize long-term trust over short-term gains. The post Ethics in PR Crises: A Leadership Guide to Crisis Prevention appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

JANUARY 20, 2025

This is where thought leadership PR and PR for law firms comes into play. Thought leadership PR involves strategically disseminating high-quality content that positions a law firm as an expert in its field. Thought leadership provides a powerful platform to stand out from the competition.

Leadership 78

Leadership SEO Engineering Resources 78

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have.

B2B 179

B2B Software Ethics Leadership 179

5W PR

APRIL 14, 2025

The post Digital PR Strategies For Martech Startups: A Leadership Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm. With consistency and authentic relationship building, PR can become a powerful growth driver for Martech startups.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

5W PR

MARCH 28, 2025

Your crisis management framework needs three core elements: A designated crisis team with clear roles and authority Pre-approved communication templates and channels Established processes for stakeholder notification The crisis team should include representatives from legal, communications, operations, and executive leadership.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

JANUARY 13, 2025

Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth. The rise of digital channels and content marketing ushered in a new era for thought leadership.

Leadership 78

Leadership B2B Tools Engineering 78

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 206

Leadership B2B Marketing Study 206

Bianchi Biz Blog

JANUARY 23, 2025

Industry connections: Having trusting working relationships with key industry influencers and event organizers can help your firm more readily secure speaking and thought leadership opportunities for your executives, helping your company stand out at all of the right industry events.

Automotive 97

Automotive Agency How To Conference 97

Ronn Torossian

APRIL 21, 2021

The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics. The post Importance of Thought Leadership appeared first on.

Leadership 195

Leadership Social Media Industry Media 195

Ronn Torossian

JANUARY 29, 2021

The post Leadership That Excels appeared first on. For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even more responsibility than before. It was against those backdrops that Gallup met this past summer […].

Leadership 195

Leadership Company Agency Communications 195

Ronn Torossian

JANUARY 27, 2020

The post Leadership Trends to Look Out For appeared first on. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice. It’s important for leaders to look out for and […].

Leadership 195

Leadership Trends Agency Strategy 195

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

In her new role, Patrice will work alongside agency partner Chris Harihar and other members of the agency’s adtech team to service clients like Cooler Screens and Digital Remedy. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

5W PR

FEBRUARY 23, 2025

The post Social Media Strategies for Gaming and Gambling PR: A Leadership Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Remember to measure results consistently and adjust your approach based on performance data.

Social Media 78

Social Media Leadership Strategy Media 78

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Executive Thought Leadership. Managing PR Agencies. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

NOVEMBER 13, 2024

By engaging in thought leadership and targeted media placements, companies can highlight their capabilities, fostering trust and positioning themselves as leaders balancing personalization with privacy. By prioritizing transparency and ethical advertising, companies can strengthen consumer trust and build a reputation for responsibility.

Advertising 157

Advertising Advertising Privacy Ethics 157

ImPRessions - Crenshaw Communications

MARCH 6, 2023

She also contributes to new business efforts and continuing education for agency team members. Prior to her role at Crenshaw Communications, Sasha held roles at N6A, SourceCode Communications and PAN Communications. She is a previous PR News Rising PR Stars 30 & Under Award Winner.

Agency 156

Agency Communications Enterprise B2B 156

Onclusive

OCTOBER 5, 2021

The Hoffman Agency. Webinar Speakers. Lou Hoffman. President and CEO. Dan Beltramo. Date: October 26, 2021. Time: 2:00 pm EST. The post How to Build a PR Business Case and Justify the Expense appeared first on Onclusive.

How To 370

How To Resources Leadership Agency 370

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Executive Thought Leadership. Managing PR Agencies. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. They grasp “thought leadership”.

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

OCTOBER 11, 2022

“The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. Agencies, on the other hand, have a very different view. I can identify with that sentiment. When do you expect me to do all this?

Agency 174

Agency B2C B2B Survey 174

ImPRessions - Crenshaw Communications

MARCH 27, 2023

PROI Worldwide’s global summit included intensive days of best practice sharing, discussions, and great social engagement with leading independent communications firm professionals from around the world.

Communications 296

Communications Travel B2B Leadership 296

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Meaningful change requires change in each of these areas: leadership, flexibility, life stage support, behaviour change, and structural and organisational reform. Both are men. Its a pattern.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

FEBRUARY 1, 2025

Leading by Example Executives should: Share company content regularly Engage with employee posts Highlight program successes Provide thought leadership content Recognize active participants Recognition and Incentives Maintaining engagement requires ongoing motivation.

Employee 88

Employee Social Media Reputation Guidelines 88

Wadds Inc.

OCTOBER 16, 2024

The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. It’s why they access our services to help with bolstering leadership, strategic direction, finance, innovation, access to markets, networks, tools, IP, talent management and M&A.

Creativity 52

Creativity Agency Leadership Sports 52

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

5W PR

JANUARY 24, 2025

LinkedIn values professional insights and thought leadership. The platform’s professional audience and strong SEO performance make it ideal for thought leadership and corporate announcements. TikTok’s algorithm rewards authentic, entertaining content that feels native to the platform.

Social Media 109

Social Media Brand Branding Crisis Management 109

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Provide strong guidance and leadership to junior-level staff. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

5W PR

MARCH 29, 2025

million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. The post How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Energy 78

Energy Education Employee Training 78

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. . On the Media. Adweek Yeah, That’s Probably an Ad.

Sports 332

Sports Radio Retail Advertising 332

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 This can have a negative impact on everything from customer engagement to revenue growth, making crafting a compelling brand narrative a key strategy PR agencies can offer their clients.

Trends 97

Trends Brand Branding Publicity 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication.

Trends 333

Trends Industry Government Data 333