Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. When I was on the in-house side, many internal meetings just added to the already very long to-do list I had.

Agency 174

Agency B2C B2B Survey 174

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

MARCH 12, 2020

For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. Ensure consistency of message by coordinating website notices, customer and staff emails, employee calls with customers, and virtual meeting updates. Manage expectations. Give people things to do.

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As Colleen O’Connor from our team puts it, “i t seems like Clubhouse gained massive popularity just when everyone has major Zoom fatigue and the last thing they want to do is log onto another video meeting. ” Clubhouse can drive PR thought leadership potential for PR. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Does the startup have internal support for the PR agency? Do you have a real story?

Agency 149

Agency Internal International Course 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

PRSay

OCTOBER 6, 2020

This includes continuing PRSSA’s success on campus at the foundation level, but — even more important — making PRSA membership, Accreditation and engagement much more commonplace in every company, agency and association. Do you envision pursuing future leadership roles within PRSA?

Meeting 148

Meeting Leadership Interviews Reputation 148

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. One example?

Trends 333

Trends Industry Government Data 333

5W PR

MARCH 20, 2025

Building Trust Through Strategic Communications Defense technology companies must establish themselves as trusted partners to government agencies. Successful companies focus their communications on solving specific agency problems rather than simply promoting their technology.

Government 60

Government Technology Case Study Leadership 60

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. An outside agency will bring the benefits of objectivity and experience, but it won’t know the company’s DNA. That wasn’t always the case.

Branding 333

Branding Brand Employee Engineering 333

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

MARCH 31, 2025

Creating Compliant PR Messaging Developing PR content that meets regulatory requirements starts with a thorough understanding of compliance standards. This partnership ensures that communications meet both marketing objectives and compliance requirements.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Deirdre Breakenridge

JULY 30, 2018

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

Agency 150

Agency How To Pitching Communications 150

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership. That being said, if the reach of organic posts isn’t meeting your goals, then you may want to back your content with spend.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

MAY 25, 2017

Our best partnerships are sometimes a compromise between what we as agency professionals want to assure excellent outcomes, and what a company can comfortably allocate. This caution applies equally to the PR agency team and the brand. The post Avoid These Five Costly PR Agency Mistakes appeared first on Crenshaw Communications.

Agency 120

Agency Meeting Web Writing 120

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on Onclusive. Power of Voice 2.0 Want to see Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. They hire high-powered PR agencies. Yet given customer expectations, they’re hard pressed to meet an Amazon-like level of customer service. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227

PRSay

MAY 6, 2022

With the internship season on the horizon, PRsay asked agency leaders from PRSA’s Counselors Academy for their thoughts on what makes a strong program. That starts with giving them meaningful, portfolio-building work and committing to teaching and mentoring during their time at your agency. John Walker. Managing Partner.

Agency 124

Agency Internal International Meeting 124

PRSay

NOVEMBER 30, 2021

Each spring for several decades now, members of PRSA’s Counselors Academy (CAPRSA) — the Professional Interest Section designed by agency leaders for agency leaders — gathered for an annual conference to share best practices and talk shop. The elephant doesn’t care about the mouse, but the mouse has to get a Ph.D. Know who you are.”.

Agency 88

Agency Leadership Conference Groups 88

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

It keeps us up-to-date on meetings, client communications and industry changes. For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms. . PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. So, for the time being, the first meetings with her new colleagues will be virtual.

Energy 183

Energy Journalism Leadership Meeting 183

Shift Communications

AUGUST 10, 2017

Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. Every company wants more leads, right? Theresa Masnik. Account Manager.

Leadership 92

Leadership Sports Healthcare Pitching 92

PRSay

APRIL 15, 2020

Right before the outbreak, as the weather became warmer, we were starting to escape to our rooftop deck for meetings. Now that we’re settled into another month of working remotely, our leadership team has focused on working better together and keeping our agency’s supportive culture at the front and center. Keep the routine.

How To 195

How To Meeting Employee Internal 195

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Those searching for a PR agency will usually have relevant experience as a pre-qualifier for firms under consideration. Demonstrable relevant experience. Personal dynamism and salesmanship.

Creativity 224

Creativity Agency Resources Measurement 224

PRSay

OCTOBER 27, 2017

Torres, who spoke to members at the PRSA Georgia Chapter monthly meeting in Atlanta on Oct. Rounding out the discussion, Torres ended with one of his most important leadership philosophies — it’s important to force failure. based agencies.

Leadership 114

Leadership Communications Hotels Tourism 114

5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency. I caught up with some of the latest cohort of students as they complete the programme.

Mobile 142

Mobile Meeting Course LinkedIn 142

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal!

Travel 243

Travel Agency Social Media Print 243

Cision

JUNE 22, 2017

He has also completed professional awareness projects at medical meetings in a multitude of therapeutic areas including cardiology, neurology, immunology and more. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news.

SEO 227

SEO Agency Policies Reputation 227

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned. Analytics was still at the early stage. “For

Banking 199

Banking Marketing Measurement Meeting 199

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Ideally an agency’s selection isn’t based solely on category experience, but it’s an easy way to make a first cut. An agency should have determined this before they ever meet with a potential PR partner, and obviously that person should be in the room. Can you provide some recent, relevant case histories?

B2B 159

B2B Creativity Agency Meeting 159