ImPRessions - Crenshaw Communications

JUNE 10, 2016

Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. In addition to opportunities for media to attend and cover such events, a savvy PR team will package the resulting content for white papers, bylines and other post-event coverage.

Media Relations 120

Media Relations Agency Media Training Media 120

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. In this episode of the BuzzStream podcast, I’m joined by Matt Foster, the Digital PR Manager at Distinctly, to discuss their white paper and how agencies can (and should) integrate AI into their processes.

Digital PR 62

Digital PR How To Analysis Tools 62

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Gain crack research skills.

Training 159

Training Writing Pitching Video 159

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. They can also be used like flash polls after a news event. Data.gov, Healthdata.gov, U.S.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

MAY 21, 2024

These are usually rolled out with a white paper or manifesto – mapping the introduction of a new technologies. Because we can see it, we know it still needs lots of human intervention to be usable. Anyone who’s worked in B2B technology for more than a minute has seen organizational maturity charts.

Agency 112

Agency Survey B2B Media 112

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Social Media 120

Cision

DECEMBER 22, 2015

You want to create visibility and thought leadership someone can ’ t duplicate. Look at how social influencers, social networks and agencies are partnering to create content studios. Get our free white paper today! All of these things will help you move forward and get you to where you want to be. Stay current.

Corporate 120

Corporate Leadership Creativity Course 120

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Content is way for you to present your ideas in your own words.

How To 117

How To eBook Leadership Social Media 117

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 118

Survey Media Relations Corporate Communications 118

5W PR

JUNE 3, 2024

Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities. Content creation Crafting engaging content, such as industry articles, expert commentary, or white papers that demonstrate expertise and address the pain points of the target audience.

SEO 78

SEO B2B Engineering Leadership 78

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance. You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how?

Local 120

Local Retail Newspapers Sports 120

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. Download Cision’s white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand. .

Social Media 120

Social Media Media Reputation Training 120

5W PR

APRIL 18, 2024

Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. They crave a variety of engaging formats.

B2B 78

B2B Media LinkedIn Infographics 78

Cision

AUGUST 26, 2015

Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

MARCH 26, 2024

Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers. The post Navigating the New Wave: PR Strategies for Emerging Fintech Startups appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

JUNE 27, 2022

That means they’re constantly looking for publications that talk about specific industries that might be relevant to them, which is where thought leadership and the expertise of ad tech business owners can be incredibly helpful.

Company 88

Company Strategy Publicity Advertising 88

Shift Communications

DECEMBER 14, 2016

The backbone to any public relations program isn’t the team working hard for you at the PR agency – it’s your company. We’re trying to disseminate your messaging, your brand, your expertise, so if that’s still a work in progress, you may want to hold off on hiring an agency. Wait to hire an agency until after the unveiling.

Publicity 60

Publicity Healthcare Case Study B2B 60

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 81

Survey Industry Communications Corporate 81

Shift Communications

SEPTEMBER 21, 2015

Thought leadership is a central principle in effective public relations. Recall that our definition of thought leadership is simple: A thought leader’s thinking changes how everyone else leads. Recall that our definition of thought leadership is simple: A thought leader’s thinking changes how everyone else leads.

Trends 60

Trends Pinterest Analysis Leadership 60

Sword and the Script

JUNE 13, 2017

Those B2B marketers that think they are doing content marketing because they publish white papers and send them out as a sponsored content in an IDG newsletter (and then have an inside sales person endlessly “follow up” with the unsuspecting “lead” that was foolish enough to give up their contact information). Talk to Us!

Content Marketing 88

Content Marketing Marketing B2B Analytics 88

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form. Talk to Us !

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Branding 52

Branding Brand Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Publicity 52

Publicity Branding Brand Reputation 52

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). You spent much of your 20s working in media and agency environments. How do you think that prepared you for these leadership roles you’ve assumed recently? Working in an agency gives you access to so many opportunities.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Lastly, increase the thought leadership content volume and break the blog content out of the “news” bucket.

B2B 60

B2B Marketing Construction Analytics 60

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Offer consumable content …. And long-form content. Don’t create custom hashtags.

Content Marketing 58

Content Marketing Branding Brand Marketing 58

Sword and the Script

JANUARY 3, 2017

Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. So, the agencies (as they’ve admitted to me) will blend some percentage of absolute crap sites into their digital target mixes to lower the official budget. And yet, there are problems. In one sense, it’s not new.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Sword and the Script

MARCH 5, 2019

The only segment that did earn double-digits is agencies (26%) – and that’s a problem. Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Looking for an agency partner that can both. 4% said to drive loyalty.

Survey 60

Survey Trends Marketing B2B 60

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. This will help keep your leadership team jazzed about your content marketing efforts. Make sure you put pen to paper and write down your content marketing strategy! The Maccabee agency published an entire post on content best practices. Source: Content Marketing Institute ).

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Scott Public Relations

SEPTEMBER 26, 2018

To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. ” Losing a bit of my Trust. A contextual conclusion.

Employee 40

Employee International Internal Corporate 40

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. What’s the right channel to use? What’s the right timing? Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. 16% on marketing analytics. Talk to Us !

Marketing 72

Marketing Survey Study B2B 72