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Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets

5W PR

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.

Hotels 78
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Pitching to the World: Local Insights and Best Practices From Worldcom Public Relations Group | Business Wire Blog

Business Wire

Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S. There’s a common thread to media relations around the world today: reporters need relevancy.

Groups 344
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Here are some of our scariest PR agency tales. It turned out the details she shared were for an event that had taken place the week before, so the local press missed hers. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room.

Agency 227
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Here are some of our scariest PR agency tales. It turned out the details she shared were for an event that had taken place the week before, so the local press missed hers. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room.

Agency 227
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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. Did I miss any interesting PR office lingo?

Agency 192
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How To Make A PR Impact With International Media

ImPRessions - Crenshaw Communications

PR agencies are taking on international communications for businesses as they expand beyond our borders. Learn local media and publications. Most importantly, embargoes for most announcements lift first thing in the morning, local time. Assess local and regional relevance. Today, many U.S.

Internal 323
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Sustainable Travel Marketing: Engaging the Eco-Conscious Traveler

5W PR

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78