ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. After securing interest in a particular market, she followed up with full information in the form of a media alert. It turned out the details she shared were for an event that had taken place the week before, so the local press missed hers. — or so she thought.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. After securing interest in a particular market, she followed up with full information in the form of a media alert. It turned out the details she shared were for an event that had taken place the week before, so the local press missed hers. — or so she thought.

Agency 227

Agency Television Radio Pitching 227

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If If you’re in an agency, leads are just new business and customer service is your account team.). You’re in PR, communications, social media or any other marketing function.

Customer Service 280

Customer Service Social Media Marketing Media 280

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Ronn Torossian

JUNE 5, 2019

Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals.

Marketing 264

Marketing Small Business Local Google 264

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

DECEMBER 21, 2024

In today’s saturated beauty market, standing out requires more than just high-quality products. It’s not just about selling products; it’s about building relationships and creating a brand that people truly care about, which can be achieved by working with a beauty marketing agency.

Community 78

Community Marketing Ethics Consumer 78

5W PR

DECEMBER 24, 2024

This presents a unique opportunity for alcohol brands to not only reduce their carbon footprint but also enhance their brand image and customer loyalty, all of which require working with an alcohol marketing agency. They utilize renewable energy, reduce waste, and source local ingredients.

Brand 78

Brand Branding Marketing Energy 78

5W PR

NOVEMBER 27, 2024

Defining a Unique Selling Proposition (USP) The cornerstone of successful destination marketing is a strong USP. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. Identify what sets the casino apart from the competition.

How To 78

How To Marketing Hotels Local 78

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Learn local media and publications. Today, many U.S.

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. Did I miss any interesting PR office lingo?

Agency 192

Agency Internal International Pitching 192

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. How Influencer Marketing Can Benefit the Alcohol Industry There are many ways that influencer marketing can benefit the alcohol industry.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

NOVEMBER 7, 2024

Casinos across the globe have launched innovative marketing campaigns to attract visitors and stand out in a competitive market. Macau’s marketing campaigns emphasize the region’s luxurious accommodations, world-class entertainment, and diverse dining options.

Marketing 78

Marketing Fashion Sports Reputation 78

5W PR

FEBRUARY 8, 2025

Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

5W PR

NOVEMBER 25, 2024

However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before. Demonstrate a commitment to the local community through charitable initiatives or partnerships. In the unpredictable world of hospitality, crises can strike at any time.

Hotels 78

Hotels Crisis Marketing Policies 78

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market.

Advertising 78

Advertising Advertising Ethics Local 78

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 90

Marketing Pinterest Radio Instagram 90

Agility PR Solutions

SEPTEMBER 11, 2023

The firm’s new playbook, The Ultimate […] The post How comms firms can navigate the surge of in-house marketing agencies appeared first on Agility PR Solutions.

Agency 106

Agency Marketing Advertising Advertising 106

5W PR

JANUARY 6, 2025

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. Stand out in a crowded market by offering unique and sustainable products.

Transportation 78

Transportation Brand Branding Chemicals 78

5W PR

JANUARY 10, 2025

This shift towards sustainable consumption is reshaping the future of alcohol branding, prompting brands to rethink their production processes, packaging materials, and marketing strategies and work with alcohol marketing agencies that can help.

Brand 78

Brand Branding Agriculture Chemicals 78

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services.

Case Study 227

Case Study Conference Local Trade Shows 227

PR in High Definition

OCTOBER 25, 2024

Or perhaps you’re already present in one European market and you’re looking to expand into other countries? We’ve been leading pan-European PR programmes since Firefly was established three decades ago, helping major technology brands across various sectors make their mark in local markets across Europe.

Reputation 62

Reputation Local B2B Technology 62

Konnect Agency

FEBRUARY 27, 2025

A strong brand message is essential for any successful marketing strategy. For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success.

Marketing 52

Marketing Storytelling Local Measurement 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I

Marketing 212

Marketing Content Marketing Data Social Media 212

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Deirdre Breakenridge

AUGUST 26, 2014

If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients. If so, the agency route might be the best for you. Many local chapters have working groups for new and young professionals. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

MAY 20, 2020

In the fast-paced climate of a PR agency, to-do lists are essential. For content marketers, Hubspot or a competitor is a must-have. For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal.

Brand 284

Brand Branding Small Business Retail 284

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. Publicis Health acted solely as an advertising agency. Publicis Health, part of Publicis Groupe S.A.,

Crisis 167

Crisis Ethics Publicity Marketing 167

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

FEBRUARY 28, 2025

Success in this field demands an understanding of various international markets, regulatory frameworks, and communication strategies that work across different cultures and business environments. For example, Asian markets often prefer indirect communication and value relationship-building before business discussions.

Internal 78

Internal International Crisis Management Technology 78

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

Cision

APRIL 24, 2017

PR agencies work with clients presenting a wide range of needs. Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges. Gained unprecedented access to contacts outside its immediate market.

Meeting 177

Meeting Case Study Study Local 177

PRSay

NOVEMBER 25, 2024

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. Look for internships on campus or with local small businesses, boutique firms and nonprofits. This can provide experience before pursuing a larger agency role. Optimize and proofread.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Flack's Revenge

OCTOBER 22, 2014

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S.

Government 214

Government Agency Mobile Technology 214