ImPRessions - Crenshaw Communications

MAY 20, 2020

In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . On average, mobile device users have about somewhere between 60 to 90 apps on a single device. In the fast-paced climate of a PR agency, to-do lists are essential. Bonus: Starbucks.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO.

SEO 85

SEO Mobile Engineering Ethics 85

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

Report 103

Report Automotive Media Local 103

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Others, like Australia, are more casual and freewheeling and feature wide-open markets in most cases.

Mobile 156

Mobile Local Technology Trends 156

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

PRSay

JULY 26, 2022

Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent? How much flexibility do local teams have? Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

5W PR

JULY 21, 2023

By identifying niche markets or offering exclusive product lines, variety stores can differentiate themselves from the mass-market appeal of online retailers. This can be achieved through personalized marketing efforts, targeted promotions, and loyalty programs.

Retail 78

Retail Local Consumer Community 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I

Marketing 193

Marketing Content Marketing Data Social Media 193

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems. The promise of continuity already has people cheering.

Leadership 69

Leadership Biotechnology Policies Local 69

5W PR

DECEMBER 2, 2022

If a company is relatively well known in its market or its industry, it gives it a benefit of being a lot more selective with the media outreach campaigns, by targeting high profile and authoritative outlets. The post Essential PR Metrics for Businesses appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Mobile 88

Mobile Local Interviews Company 88

5W PR

JANUARY 15, 2024

User-friendly financial solutions, mobile payments, and digital wallets will continue to gain traction, offering convenience͏ and speed. Look for increased adoption of cryptocurrency and blockchain technology in niche markets. Fair trade certified products and local purchasing will hold appea͏l.

Consumer 78

Consumer Ethics Trends Mobile 78

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Internet marketing trends. 1) Internet marketing trends. 2) Social media mobile trends.

Trends 86

Trends Marketing Mobile Web 86

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. By and large, digital content, specifically mobile content is the future.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JULY 21, 2020

You need to work hard to find opportunities in a recession, but innovative agencies will always sniff them out. In a recent post I wrote about how to scale an agency out of lockdown. In the agency market there are opportunities that have been created by COVID-19. Agencies exist to provide specialist skills or scale.

Crisis 78

Crisis Agency Enterprise Local 78

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Use the outside-the-box content marketing ideas in our free white paper!

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? How about highways signs? ” In Section 2L.07, ” In Section 2L.07,

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Share Relatable Stories. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Hoffman Agency

DECEMBER 22, 2023

As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents , according to the International Monetary Fund (IMF).

Government 36

Government Local Technology Transportation 36

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” 2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. It feels like the definition of integrated is moving to a business term vs. marketing one.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Flack's Revenge

JUNE 28, 2017

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

Real Estate 120

Real Estate Wireless Mobile System 120

Stephen Waddington

NOVEMBER 27, 2020

He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Flack's Revenge

OCTOBER 22, 2014

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S.

Government 214

Government Agency Mobile Technology 214

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

Stuart Bruce

NOVEMBER 27, 2015

80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. Growth in the size of the market and the scope of what PR people do, but more importantly growth in the ability and talent of African PR professionals. Local independent PR agencies, some of which operate across several African markets.

Mobile 60

Mobile Public Affairs Government Local 60

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Recoveries always make management teams focus on liquid assets and cash.

Crisis 151

Crisis Government Energy Community 151

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

The Hoffman Agency

MARCH 6, 2024

This is typically driven by where an organization is headquartered and can, when not carefully managed, mean two things: Initiatives become ethnocentric: In other words, inclusion efforts are seen and celebrated through a single cultural lens, neglecting to take into account nuances from other markets around the world. Localization is key.

Handbook 36

Handbook Trade Shows Employee Local 36

Shift Communications

MAY 17, 2015

Marketers and PR professionals are on the road quite a bit. Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Even something as simple as knowing what the local emergency number is matters; in some nations like the UK, it’s 999.

Travel 60

Travel Communications Insurance Insurance 60

Sword and the Script

JULY 9, 2019

Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails? The truth is I haven’t looked at a current email marketing study in a while. Why turn to email marketing vendors?

Study 96

Study Marketing Data Analysis 96

Shift Communications

OCTOBER 28, 2014

Local Business Prospects and Networking Opportunities. Overall, this is a quick and easy way to discover local connections that may be worth conversing with – whether they’re good recruiting leads or a new business prospect. Senior Marketing Analyst. What can you discover, exactly? See the image below.). Company Hires.

LinkedIn 84

LinkedIn eBook Mobile Local 84