Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. For example, HubSpot’s collaboration with marketing technology influencer Neil Patel demonstrated how technical expertise combined with authentic content creation can drive engagement and build trust.

Guidelines 78

Guidelines Branding Brand Marketing 78

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

Sword and the Script

DECEMBER 3, 2024

If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales.

Software 176

Software Measurement B2B Training 176

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

APRIL 16, 2025

Marketing wellness products and services to diverse audiences requires a nuanced understanding of cultural values, traditions, and health beliefs. Research shows that 76% of consumers are more likely to purchase from brands that demonstrate cultural awareness in their marketing. Representative imagery matters deeply.

Branding 78

Branding Brand Marketing Local 78

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different.

B2B 179

B2B Software Ethics Leadership 179

5W PR

NOVEMBER 29, 2024

However, the challenge lies in balancing cost-cutting measures with delivering a satisfying customer experience. Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market.

Airlines 78

Airlines Marketing Travel Policies 78

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Power innovation and business agility Without measurement, there is no experimentation or innovation.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation. Optimize your campaigns.

Measurement 195

Measurement Strategy Hotels Data 195

5W PR

APRIL 19, 2025

Event marketing has entered a new era where artificial intelligence shapes how we plan, promote, and execute successful gatherings. trillion by 2028 according to Allied Market Research – AI has become essential for maximizing returns and creating memorable experiences.

Marketing 78

Marketing System Analytics Conference 78

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Building Trust Through Transparency Transparency is a fundamental pillar of authenticity in beauty marketing. Consumers are no longer swayed by mere advertising claims.

Marketing 78

Marketing Ethics Consumer Advertising 78

Onclusive

MARCH 18, 2021

Whether you work for an agency or on an in-house team, it’s important to be aware of who your reports will be shared with so that you can address their interests and concerns within. If you work for an agency, this is your client. Was there an underlying event that affected the market overall? Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

5W PR

APRIL 11, 2025

These games differ significantly from traditional chance-based gambling by putting control in players’ hands through competitive gameplay, strategic decision-making, and measurable improvement. Understanding Skill-Based Games and Their Market Position Skill-based gambling games occupy a distinct position in the gaming landscape.

Strategy 78

Strategy Marketing System Education 78

5W PR

MARCH 25, 2025

Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.

Strategy 78

Strategy Marketing Local SEO 78

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Cision® Impact Measures Earned Media.

Communications 225

Communications Marketing Radio Airlines 225

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Getting to ROI through business impact measurement. But have you also looked at their potential Return on Investment, or ROI? Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Measuring and Adapting To ensure the effectiveness of the digital storytelling efforts, it’s essential to measure and analyze the results.

Storytelling 78

Storytelling Branding Brand How To 78

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Event & Experiential Marketing.

Training 370

Training Media Training Crisis Communications Corporate 370

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Hashtag: #CMWorld.

Conference 256

Conference Content Marketing Marketing Internal 256

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. This transition affects everything from audience targeting and campaign measurement to personalization and attribution.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

DECEMBER 5, 2024

Artificial intelligence (AI) is rapidly transforming the hospitality industry, offering innovative solutions to enhance marketing strategies and elevate the guest experience. Personalizing the Guest Experience One of the most significant applications of AI in hospitality marketing is personalized customer experiences.

How To 78

How To Marketing Trends Data 78

5W PR

NOVEMBER 22, 2024

Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Measuring the Success of Media Relations Assessing the effectiveness of media relations efforts involves tracking metrics such as media placements, which are the number and quality of media mentions.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

5W PR

NOVEMBER 26, 2024

In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. The Art of Influencer Marketing Influencer marketing has gained immense popularity in recent years.

Video 78

Video Trends Marketing Advertising 78

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact. 

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. How Influencer Marketing Can Benefit the Alcohol Industry There are many ways that influencer marketing can benefit the alcohol industry.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

NOVEMBER 15, 2024

In today’s digital landscape, where consumers increasingly rely on recommendations from peers and online personalities, the intersection of public relations and influencer marketing has become a strategic imperative for businesses aiming to maximize their return on investment (ROI). Then, it’s time to identify the target audience.

Strategy 88

Strategy Measurement Analysis Analytics 88

5W PR

NOVEMBER 27, 2024

Defining a Unique Selling Proposition (USP) The cornerstone of successful destination marketing is a strong USP. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. Identify what sets the casino apart from the competition.

How To 78

How To Marketing Hotels Local 78

5W PR

NOVEMBER 6, 2024

To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. The launch of a new video game is an exciting yet demanding endeavor.

Video 78

Video How To Marketing Television 78

Sword and the Script

OCTOBER 11, 2022

An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%). Agencies, on the other hand, have a very different view. There does seem to be a disconnect between client and agency views on the top reason for hiring outside help.

Agency 174

Agency B2C B2B Survey 174

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. The authenticity of this long-term relationship has helped Nike maintain its position as a market leader in athletic wear.

Branding 78

Branding Brand Marketing Guidelines 78

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Adam Driver.

Agency 161

Agency Meeting Retail Energy 161

Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Trends How To Travel 95