Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. For DTC marketers, many are prioritizing website design enhancements to help blind and visually impaired consumers shop seamlessly.

Consumer 78

Consumer Trends Marketing SMB 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

5W PR

AUGUST 30, 2023

Incorporating influencer marketing Partner with influencers who align with the brand to promote the Amazon Storefront to their followers. Using Amazon Attribution Amazon Attribution is a tool that allows brands to track the performance of off-Amazon marketing efforts, such as social media, display ads, and search.

Mobile 78

Mobile Advertising Advertising Social Media 78

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

5W PR

APRIL 8, 2024

PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78

Shift Communications

JANUARY 28, 2016

Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram. Vice President, Marketing Technology.

Mobile 60

Mobile Facebook Social Media Instagram 60

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Internet marketing trends. 1) Internet marketing trends. 2) Social media mobile trends.

Trends 88

Trends Marketing Mobile Web 88

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Consider a PR agency.

How To 189

How To Nonprofit Privacy Interviews 189

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” 2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. It feels like the definition of integrated is moving to a business term vs. marketing one.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Cision

SEPTEMBER 15, 2016

Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum. By following the five tips below, you’ll be able to boost your social media engagement through the power of offline marketing. Have consistent social media profiles, and feature them in your offline marketing.

Social Media 120

Social Media Marketing Media Study 120

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Measure the Sentiment That Matters.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Find out how we simplify monitoring and measurement for brands and agencies.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

OCTOBER 1, 2020

The digital marketing leaders are constantly monitoring their companies’ digital performance over time, and have benchmarks in place to see if the strategies are working, and with those benchmarks, they’re also able to compare their strategies with the best industry brands. Email Benchmarks.

Advertising 88

Advertising Advertising Measurement Facebook 88

5W PR

JULY 18, 2023

Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity. This foundation will shape the brand’s online presence and guide its future marketing efforts. To make it professional and user-friendly, ensure it’s visually appealing, easy to navigate, and mobile-optimized.

Brand 78

Brand Branding Engineering Analytics 78

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Round 2: Updated forecast means updated marketing budget.

Brand 90

Brand Branding Marketing Enterprise 90

Stephen Waddington

JULY 21, 2020

You need to work hard to find opportunities in a recession, but innovative agencies will always sniff them out. In a recent post I wrote about how to scale an agency out of lockdown. In the agency market there are opportunities that have been created by COVID-19. Agencies exist to provide specialist skills or scale.

Crisis 78

Crisis Agency Enterprise Local 78

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Cision® Impact Measures Earned Media.

Communications 64

Communications Marketing Radio Airlines 64

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. workforce wants companies to measure and report on their environmental impact.

Automotive 97

Automotive Technology Communications Mobile 97

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Part 4: Search Marketing. Influencer Marketing Train Keeps Picking Up Speed.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JULY 26, 2022

With this, we can anticipate a different look and feel to the labor market. Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. During the “Great Recession” of 2008, nearly eight million people lost their jobs.

Brand 78

Brand Branding SEO Employee 78

5W PR

APRIL 28, 2021

Access to good data has allowed marketers to generate meaningful content and personalized messages. And while the full impact of Apple’s new rules has yet to be determined, many marketers are searching for alternative ways to continue gathering meaningful data. At the top was customer preferences for 31% of marketers.

Data 88

Data Privacy Survey Policies 88

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Privacy Big Data Technology 60

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

AUGUST 11, 2018

Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. Is it alignment or overlap?

Marketing 73

Marketing B2B Pitching Advertising 73

Sword and the Script

DECEMBER 10, 2016

It’s not just the volume of tasks to be finished in a compressed timeline that makes this time of year hectic – but the type tasks as well: closing key deals you’ve been working for months, wrapping up strategic plans for the new year, and of course making the case for marketing budgets. of Revenue in Marketing. 1) B2B to Invest 12.3%

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

Survey 60

Survey Content Marketing Marketing B2B 60

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Mobile video media will be the norm.

Viral 136

Viral Creativity Advertising Advertising 136

Cision

JULY 21, 2016

We also have world class communications capabilities, which we provide not only to our Association clients, but also many leading companies and brands, especially in those markets and industries where we have strong expertise. It’s different than many agencies, where the focus is on generating as much first-year revenue as possible.

Mobile 120

Mobile Travel Brand Branding 120

Shift Communications

DECEMBER 11, 2014

For example, recently T-Mobile announced that SHIFT is working with them as an agency. While we don’t have the tools (yet) to measure impressions or save searches as a feed to monitor, preparing for that eventuality without being obnoxious and keyword stuffing at the end of every post is key. Chel Wolverton.

SEO 155

SEO Facebook Brand Branding 155

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. First off, you reduced the size of our precious Maccabee agency logo, Walt.

Blogging 48

Blogging Creativity Agency Mobile 48

Stuart Bruce

NOVEMBER 27, 2015

80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. Growth in the size of the market and the scope of what PR people do, but more importantly growth in the ability and talent of African PR professionals. Local independent PR agencies, some of which operate across several African markets.

Mobile 60

Mobile Public Affairs Government Local 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement.

Blogging 170

Blogging Writing Creativity Storytelling 170