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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.

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How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics.

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Social Media-Driven PR: Building Brand Success Across Digital Platforms

5W PR

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. Clear goals will help define the PR strategy your agency will adopt.

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Social Media Content Strategy for PR Agencies: 5 Tactics to Win New Clients

Prowly

PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, “it’s incredibly challenging to prioritize “unpaid” work over paid work.

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User-Generated Content in Video Game Marketing: Building Community Through Engagement

5W PR

User-generated content has become an indispensable tool in video game marketing. The Power of UGC in Video Game Marketing UGC offers a multitude of benefits for both players and developers. Key Strategies for Leveraging UGC in Video Game Marketing Equip players with the necessary tools and resources to create high-quality content.

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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.