Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget. Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Start at the end.

Strategy 265

Strategy How To Resources Employee 265

Ronn Torossian

SEPTEMBER 29, 2021

The post Fintech Marketing Campaign Strategies appeared first on. Additionally, according to reports, this industry has managed to generate billions of dollars. That’s why it’s not surprising that plenty of fintech companies are […].

Strategy 195

Strategy Marketing Report Industry 195

Ronn Torossian

AUGUST 13, 2021

Components of Asian culture have spread to North American markets, particularly anime and manga cartoons. The post Anime as a Marketing Strategy appeared first on. Anime streaming sites like Crunchyroll have over two million subscribers and over 45 million registered users. It has become far more than a style of […].

Strategy 195

Strategy Marketing Agency Publicity 195

Ronn Torossian

MARCH 1, 2022

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns.

Consumer 195

Consumer Trends Strategy Marketing 195

Ronn Torossian

JULY 7, 2021

These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. That’s why content marketing efforts should be solely focused on providing value and factual information to the target audience.

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

Ronn Torossian

SEPTEMBER 17, 2020

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. Due to the prevalence of digital outlets, there have been many new platforms where marketing teams need to cover and make sure that all of the messages are unified. […].

Strategy 248

Strategy Branding Brand Marketing 248

Ronn Torossian

SEPTEMBER 21, 2020

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on. The post Growing a Business With 2020 Marketing Trends appeared first on.

Trends 395

Trends Marketing Corporate Industry 395

Ronn Torossian

MARCH 8, 2022

Creating efficient marketing and PR campaigns are the cornerstones of the success of a business. Unfortunately, companies that are just starting out in their industries don’t generally have the big budgets to make notable investments in marketing and PR strategies. The post Efficient PR Strategies appeared first on.

Strategy 195

Strategy Industry Marketing Company 195

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. It usually means PR – not integrated marketing – leads the team’s thinking. And it sometimes applies.

Agency 351

Agency Creativity Corporate International 351

5W PR

DECEMBER 27, 2024

User-generated content has become an indispensable tool in video game marketing. By embracing UGC and implementing effective strategies, developers can unlock the full potential of their player base and create truly unforgettable gaming experiences. This can help generate buzz, attract new players, and build brand loyalty.

Community 142

Community Video Marketing Creativity 142

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning. .

Measurement 195

Measurement Strategy Hotels Data 195

Ronn Torossian

SEPTEMBER 10, 2020

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.

Marketing 248

Marketing Industry Branding Brand 248

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . With that in mind, here are five things to consider as a brand launches a global communications strategy. . Invest in your setup. Pick a leader.

International 268

International Internal Agency Examples 268

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. PR is not marketing. Business knowledge is important .

Conference 368

Conference Pitching Writing Agency 368

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Ronn Torossian

JUNE 7, 2021

The post Focused content as effective PR strategy appeared first on. T he media landscape is constantly evolving and challenging tried and tested PR methods. This is the time for understanding content and shaping it. Content has to be framed in a way that will have […].

Strategy 195

Strategy Media Agency Marketing 195

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? Getting to ROI through business impact measurement. The answer is yes!

How To 397

How To Media Software Analytics 397

Ronn Torossian

MAY 18, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The post What Exactly Is Conversational Marketing? The rapid changes in technology have brought about rapid changes in customer demands and behavior. appeared first on.

Marketing 195

Marketing Guidelines Technology Tools 195

Shift Communications

JANUARY 17, 2022

It’s a year for getting back to business and focusing on long-term positioning, strategy and growth. It’s a year for reassessing PR strategy. It’s not a marketing overlay, but a foundational business function and driver. The year of empathy in PR strategy. The year of integration in PR strategy.

Strategy 178

Strategy Community Technology Consumer 178

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Ronn Torossian

AUGUST 12, 2019

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

Branding 257

Branding Brand Marketing Agency 257

Ronn Torossian

JUNE 5, 2019

Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals.

Marketing 264

Marketing Small Business Local Google 264

Ronn Torossian

JUNE 20, 2023

In digital marketing, knowing what works and what doesn’t is crucial. Strategies that proved successful in the past may not be applicable today, so attention to detail is key. To achieve optimal results, digital marketing techniques and tools must be adapted to current trends and modern methods employed.

Marketing 195

Marketing Trends Tools Strategy 195

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Ronn Torossian

SEPTEMBER 13, 2019

The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on. Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have? Without taking the time to consider the audience that is viewing the […].

Marketing 268

Marketing Writing Branding Brand 268

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. At Onclusive, we’ve developed a framework to reliably measure real business impact of.

Measurement 396

Measurement Data Hotels Viral 396

Agility PR Solutions

AUGUST 6, 2023

As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR is on the move.

Strategy 147

Strategy Digital PR Technology Agency 147

Ronn Torossian

MAY 15, 2020

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. Whenever consumers or businesses react to anything, their reactions have big ripple effects.

Crisis 221

Crisis Publicity Advertising Advertising 221

5W PR

DECEMBER 18, 2024

In the bustling realm of indie game development, where competition is fierce and visibility is paramount, effective video game marketing strategies can be the difference between a cult classic and a forgotten title. One such strategy that has proven to be highly effective is influencer marketing.

Strategy 78

Strategy Marketing Community YouTube 78

Agility PR Solutions

DECEMBER 10, 2023

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive (..)

Agency 120

Agency Analysis Web Marketing 120

Agility PR Solutions

MAY 28, 2024

While marketing agencies have a complex set of challenges, not the least of which is driving new business, those that in-house departments face are different but no less challenging.

Resources 113

Resources Creativity Data Trends 113

Ronn Torossian

MAY 17, 2021

The post Four Strategies for Ensuring Your Livestream Is a Success appeared first on. According to recent social media research, live video and audio events have dominated the top content types from 2015 to date on most media platforms. And […].

Strategy 195

Strategy Video Social Media Media 195