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That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”
Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted. But what does the label really mean?
Artificial intelligence has become a transformative force across industries, and B2B technologymarketing is no exception. By harnessing the power of AI and working with a B2B tech marketingagency, businesses can revolutionize their marketing strategies, enhance customer experiences, and drive significant growth.
PR agency teams, like all creative services people, love to keep our clients happy. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. This was not new technology and the name was virtually unknown in the States. You should see the ROI on this immediately.
The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. PR teams must strike a careful balance between transparency and security while demonstrating the real-world impact of complex technologies.
Defense technology companies face unique challenges when building credibility with government stakeholders, military decision-makers, and industry partners. Establishing Executive Authority in Defense Technology Defense technology leaders must demonstrate both technical depth and strategic vision to build meaningful influence.
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.
As a PR agency team , we also have a lot to be thankful for at our firm. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . But we should also be thankful for technology that connects us to breaking news. A strong news cycle.
Artificial Intelligence and automation are transforming every industry, and influencer marketing is no exception. Influencer marketingagencies, traditionally known for their hands-on approach to selecting influencers, managing campaigns, and tracking results, are now embracing AI and automation to streamline their operations.
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking.
Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget. Reporting structure (e.g.
The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Dates: Feb 25 – 26, 2020.
CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.
A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. have become essential parts of the marketing and PR toolbox. Example of video recognition technology.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
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Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?
Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? PR/Marketing Intern. Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association.
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Content Marketing World. Dates: September 3-6, 2019. Location: Cleveland, Ohio.
Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.
Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.
This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .
Artificial intelligence (AI) is rapidly transforming the hospitality industry, offering innovative solutions to enhance marketing strategies and elevate the guest experience. Personalizing the Guest Experience One of the most significant applications of AI in hospitality marketing is personalized customer experiences.
David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences.
2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Cision now offers the technology to measure PR campaigns from awareness to conversion.
Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights.
Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact.
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Digital storytelling and alcohol marketingagencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Stay up-to-date with the latest trends and technologies to keep the storytelling fresh and innovative. Continuously refine the storytelling approach based on insights and feedback.
For a creative services firm – like ad, PR or marketingagencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. It usually means PR – not integrated marketing – leads the team’s thinking. And it sometimes applies. One profit center.
Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Adam Driver.
Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. For PR practitioners, keeping pace with technology (e.g. the rapid rise of influencer marketing) is one of the main challenges today.
PR agencies must stay up to date on current events and industry news. The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Each episode features a PR pro from a known agency. Marketing Smarts. The PR Week. On the Media.
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As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing. One of the key strengths of esports marketing is its ability to target a specific demographic. How Brands Are Leveraging Esports Brands are increasingly recognizing the potential of esports as a powerful marketing platform.
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Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Here’s what you have: -3+ years of experience in PR, communications, or marketing.
The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The post What Exactly Is Conversational Marketing? appeared first on.
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