Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation. Optimize your campaigns.

Measurement 195

Measurement Strategy Hotels Data 195

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Agility PR Solutions

JUNE 30, 2024

In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 190

Media Relations Measurement Survey Marketing 190

Onclusive

MARCH 18, 2021

Whether you work for an agency or on an in-house team, it’s important to be aware of who your reports will be shared with so that you can address their interests and concerns within. If you work for an agency, this is your client. The post Who PR Measurement Reports Should be Made For appeared first on Onclusive.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Getting to ROI through business impact measurement. But have you also looked at their potential Return on Investment, or ROI? Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” At that time, the company said it had raised $5.5 They also offer a free trial.

Software 174

Software Measurement B2B Training 174

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146

Analytics Strategy System Ethics 146

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Managing PR Agencies. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JULY 25, 2017

Here are some thoughts on how we can better equate measurement between advertising and PR with a PR metric similar to ROAS. ROAS measures gross revenue generated from each dollar spent on advertising. Maybe it is a good time to reassess PR metrics altogether, so we stop valuing vanity. So what would this new metric, ROPRS , look like?

Advertising 278

Advertising Advertising Measurement Analysis 278

5W PR

JANUARY 30, 2025

Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

NOVEMBER 22, 2024

Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Measuring the Success of Media Relations Assessing the effectiveness of media relations efforts involves tracking metrics such as media placements, which are the number and quality of media mentions.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Sword and the Script

OCTOBER 11, 2022

Agencies, on the other hand, have a very different view. There does seem to be a disconnect between client and agency views on the top reason for hiring outside help. However, I’d be cautious about concluding agencies have it all wrong because several factors could be at play here. Comparing B2B and B2C answers.

Agency 169

Agency B2C B2B Survey 169

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR Internal International Data 62

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR. .” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. One example?

Trends 333

Trends Industry Government Data 333

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Agility PR Solutions

JANUARY 14, 2025

By prioritizing knowledge sharing, agencies can create stronger, more collaborative relationships with their clients while achieving measurable returns on investment. Client education has become indispensable in the modern PR and communications landscape.

Engineering 105

Engineering Education Measurement Agency 105

5W PR

NOVEMBER 15, 2024

Aligning goals, selecting the right influencers, developing a comprehensive strategy, and measuring results are key steps to unlocking the full potential of both PR and influencer marketing.  Outlining a detailed campaign timeline, including key milestones, deliverables, and measurement metrics, ensures organization and progress tracking. 

Strategy 88

Strategy Measurement Analysis Analytics 88

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021.

B2B 177

B2B Software Ethics Leadership 177

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. The post Shaping Media and Advertising in 2025: Key Shifts on the Horizon appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. The post Social Media-Driven PR: Building Brand Success Across Digital Platforms appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 109

Social Media Brand Branding Crisis Management 109

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. How do you measure success for your clients? Vince: Yeah.

Digital PR 62

Digital PR Measurement SEO Google 62

5W PR

FEBRUARY 22, 2025

Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies.

Publicity 78

Publicity Privacy Technology Ethics 78

Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. In my early career at a global agency, I worked in a team of 18 peers six men and 12 women, all highly-skilled and ambitious in our field of corporate publish relations. Both are men. Its a pattern.

Publicity 94

Publicity Leadership LinkedIn Report 94

Prowly

FEBRUARY 26, 2025

In-house teams and agencies that stay ahead know mentions are still important (and probably will be forever), but also put a lot of effort into starting movements ignited by quality content that results in target audience loyalty and engagement. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

FEBRUARY 6, 2025

PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Those that ignore analytics risk falling behind.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

DECEMBER 28, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. Which PR agency services are most relevant to your business’ primary needs? How do you use data and measurement to inform and shape your earned media strategy?

Industry 221

Industry Crisis Management Measurement Data 221

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. First, impressions measure how often your content is displayed to users, providing insights into your ability to reach your target audience effectively. How to measure media impressions and reach for PR?

Media 104

Media Measurement SEO Instagram 104

5W PR

NOVEMBER 4, 2024

In a field where reputation, differentiation, and trust drive competitive advantage, partnering with a PR agency that understands both the intricacies of the VC landscape and the unique positioning of each firm can be a decisive factor for success. Amplifying Success and Impact Every investment tells a story.

Trends 88

Trends Healthcare Reputation Financial 88

5W PR

FEBRUARY 18, 2025

The FBI and other agencies can provide valuable intelligence about threat actors and recovery options. The company acknowledged the attack while emphasizing their containment measures and minimal client impact. This measured approach helped maintain client confidence through the recovery process.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

FEBRUARY 26, 2025

PR teams should ensure all materials meet these requirements: Alt text for images Closed captions for videos Screen reader compatibility Clear typography and contrast Mobile responsiveness Measuring Impact and ROI Accessibility initiatives require clear metrics to demonstrate business value.

Industry 78

Industry Nonprofit Guidelines Community 78

Prowly

DECEMBER 11, 2023

If you can’t measure it, you can’t improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency […] The post How to Measure PR Success: a Step-by-Step Guide appeared first on Prowly Magazine.

Measurement 104

Measurement How To Agency Publicity 104