5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The post Managing AdTech Crises Effectively appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

MARCH 12, 2025

Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships.

Case Study 78

Case Study Branding Brand Ethics 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

5W PR

MARCH 22, 2025

These stories should highlight both challenges and achievements while maintaining respect for participants’ privacy and dignity. PR materials should explain instructor qualifications, safety measures, and risk management procedures. Sharing Success Stories Personal narratives make adaptive skiing programs relatable and inspiring.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

FEBRUARY 5, 2025

This first-party data becomes increasingly valuable as privacy regulations tighten and third-party cookies phase out. Measuring Success and Scaling Impact Track metrics that matter for your business goals. Start small, measure what works, and scale your successful efforts. The benefits extend beyond just control.

Branding 78

Branding Brand Media Journalism 78

5W PR

JANUARY 12, 2025

It offers a sustainable income stream, but its success hinges on a delicate balance between maximizing profit and preserving a positive user experience, which is why its best to work with an app marketing agency to handle everything else.

Advertising 78

Advertising Advertising Ethics Mobile 78

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

JULY 12, 2024

However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. David Olson is senior vice president at Brandpoint , a content-first digital marketing agency that has partnered with the PR industry for the past 25 years.

Trends 179

Trends Publicity Survey Privacy 179

5W PR

MARCH 18, 2025

Working with Regulatory Bodies Close coordination with the FDA and other relevant agencies ensures compliant recall management. The post Managing PR During A Health Tech Crisis appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Keep detailed records of all communications and actions taken.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. TikTok and WPP announced global agency partnership. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. I was working for a small DC-based tech agency that had ridden the dot-com trend. It’s worth noting that Apple and Meta have a bitter history over privacy concerns. Prompts for PR.

Print 158

Print Newspapers Google B2B 158

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112

Education Employee Measurement Agency 112

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. See this earlier post for tips on knowing when to bring in an agency. Define and prioritize your audiences. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. We can use it to measure and evaluate our success. We shouldn’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

MAY 16, 2024

Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Both traditional banks and fintech firms must be forthright about fees, interest rates, data privacy practices, and security measures. Highlight industry certifications and ongoing efforts to safeguard customer information.

Banking 78

Banking Financial Privacy Mobile 78

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. As a measurement of digital media efficiency, 65% said they rely on it. 32% expressed a need for clear management policies relating to consent and privacy. Current Practice.

Data 88

Data Privacy Survey Policies 88

5W PR

SEPTEMBER 20, 2024

Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis. Moreover, media planning relies heavily on data and analytics to measure campaign performance.

Media 78

Media Employee Internal International 78

5W PR

AUGUST 1, 2024

Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients. PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Stephen Waddington

AUGUST 19, 2019

Managing an ambitious team of young people is as hard as it gets in agency land. Personal relationships, privacy, social life, and timekeeping are all potential flash points. In agency land managers need to set out clear expectations. In an agency it creates a competitive environment that can be unhealthy. Change is slow.

Comparison 102

Comparison Employee Privacy Construction 102

Prohibition

SEPTEMBER 17, 2024

These measures are part of YouTube’s broader efforts to strengthen privacy and well-being protection, helping parents safeguard their teens’ online experiences, without infringing on their privacy. Parents will also receive alerts when their teens upload a video or start a livestream.

Social Media 62

Social Media Privacy YouTube Media 62

NewsWhip

OCTOBER 9, 2024

Soon after, we started attracting partners from the world of marketing and PR agencies. Together, these pillars make it possible to measure any media event unfold, as it happens. With the advent of AI, NewsWhip can parse insights faster than ever before, and save our clients huge sums in agency fees.

Viral 78

Viral Privacy Ethics Technology 78

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 211

Writing Communications Marketing B2B 211

5W PR

MAY 24, 2024

PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. The post Investor Relations in Fintech: A PR Perspective appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Financial 78

Financial Privacy Infographics Leadership 78

5W PR

JANUARY 29, 2024

Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry. These measures are critical for minimizing harm and preserving trust.

Industry 78

Industry Publicity Ethics Privacy 78

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Views are the most common measure of success for publishers. ??

Privacy 60

Privacy SEO Pitching Facebook 60

Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. Try implementing additional security measures in order to protect sensitive data, including encryption and regular security audits.

Ethics 62

Ethics Creativity Privacy Training 62

5W PR

OCTOBER 18, 2018

Meaning, the same consolidation that is happening the realm of ad-tech and media, happened around the same time 5 years ago as consultancies were beginning to encroach on the traditional advertising agency model. What were the hot topics that brands and agencies were discussing? What trends did you see come out of AWNY this year?

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

FEBRUARY 22, 2024

Combat misinformation, protect privacy, and engage in respectful discourse. Guard one’s digital identity with strong passwords, be wary of phishing scams, and implement necessary security measures to protect devices and data. Learn to evaluate information sources, question claims, and recognize bias.

Media 78

Media YouTube Transportation eBook 78

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst. Future of Marketing Marketing Marketing Technology'

Marketing 60

Marketing Privacy Big Data Technology 60

Landis PR

OCTOBER 30, 2023

Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information. Compliance measures help PR pros minimize the risk of spreading misinformation or inadvertently engaging in harmful communication.

Privacy 64

Privacy Ethics Guidelines Exercises 64

Prohibition

SEPTEMBER 8, 2023

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. The company also updated its privacy policies that will allow for the collection of biometric data and employment history, among other information.

Instagram 62

Instagram Social Media Privacy B2C 62

PRSay

APRIL 18, 2016

Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. He has been with the agency since 1997 when he worked on the Government of Switzerland’s account on issues relating to Swiss Banks and the Holocaust.

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. 2) Marketing leaders add creative headcount and build in-house agencies. Read more: WSJ: In-house Agencies on Rise as Advertisers Seek Services Closer to Home.

Creativity 80

Creativity Study Survey Advertising 80

Waxing UnLyrical

JANUARY 4, 2011

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide. Read it here.] [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 85

Social Media Web Media Measurement 85