ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%). The average annual salary for a public relations job is $84,000.

Study 155

Study Survey Pitching Resources 155

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 162

Study Media Relations Media B2B 162

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. Advance legwork can improve the odds of achieving measurable impact.

Measurement 120

Measurement Study Data Agency 120

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s It’s an excellent conversation for SEOs, digital PRs, and agency leaders. Vince: Yeah.

SEO 62

SEO Study Branding Brand 62

5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. This reality makes it essential for fintech leaders to master crisis management.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. A 2022 National Ski Areas Association (NSAA) study found that 73% of skiers consider a resort’s sustainability practices when choosing where to ski.

Energy 78

Energy Education Employee Training 78

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR Internal International Data 62

Melissa Agnes

AUGUST 7, 2014

There are professors who have a theoretical foundation in the field – they know the main theories, researches and studies that have helped shape the scholarly literature in crisis communications and management. However, suggest leading crisis communication consultants and agencies working in the field for them to follow on Twitter.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

5W PR

APRIL 2, 2025

Measuring Impact and ROI Track both quantitative and qualitative metrics to assess campaign performance. Case Study: Acorns’ Micro-Influencer Strategy Investment app Acorns found success by partnering with finance-focused micro-influencers who had between 10,000-50,000 followers. The campaign generated: 4.2 million impressions 8.7%

Marketing 78

Marketing Financial Case Study Education 78

5W PR

FEBRUARY 1, 2025

According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. Organizations must first establish clear objectives, whether increasing brand awareness, generating leads, or attracting talent.

Employee 88

Employee Social Media Reputation Guidelines 88

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 17% more likely to be expanding beyond traditional agency partners.”. “18% 1) What CMOs that outperform peers do differently.

Study 138

Study Survey Infographics B2B 138

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBS study looked at the big picture. Already, Facebook parent company Meta has warned of an advertising slowdown.

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. Industry case studies offer concrete proof points of an organization’s capabilities and insights. This trust stems from demonstrated expertise rather than marketing claims.

Leadership 78

Leadership Technology Policies Case Study 78

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. A study by iGaming Business found that 78% of potential players research casino reviews before signing up, making positive digital presence essential.

Case Study 78

Case Study Measurement Reputation Study 78

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

APRIL 5, 2025

According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. Timely Response Speed matters in crisis communication. The post What is Crisis PR?

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

MARCH 15, 2025

According to a 2023 Lucidpress study, consistent brand presentation increases revenue by up to 23% on average. A 2022 Salesforce study found that 76% of customers expect consistent interactions across departments, highlighting the importance of unified brand presentation.

Branding 78

Branding Brand Guidelines Storytelling 78

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 According to one study , 50% of consumers say they can tell the difference between AI-generated content and authentic content created by humans. These pressing questions require strategic, actionable responses.

Trends 97

Trends Branding Brand Publicity 97

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Measurement and Analytics To measure the effectiveness of PR efforts, tracking key performance indicators (KPIs) and analyzing data is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. Measuring Ethical Performance Organizations need metrics to assess their ethical practices. The post Ethics in PR Crises: A Leadership Guide to Crisis Prevention appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

APRIL 12, 2025

Recent studies show that 73% of water park visitors research destinations online before visiting, making digital PR initiatives more important than ever. Real-time updates about water quality and safety measures through mobile apps and digital displays have become standard practice.

Trends 78

Trends Strategy Publicity System 78

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. This systematic approach replaces guesswork with evidence-based content planning that delivers measurable results.

Data 78

Data Strategy How To Analytics 78

5W PR

APRIL 10, 2025

According to a 2023 study by the Public Relations Society of America, 73% of PR professionals in regulated industries report improved outcomes when they have established partnerships with their legal departments.

Technology 78

Technology Communications Training Education 78

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Leveraging Social Proof and Third-Party Validation Customer testimonials, case studies, and industry awards provide external validation that makes your story more compelling to media.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. In my early career at a global agency, I worked in a team of 18 peers six men and 12 women, all highly-skilled and ambitious in our field of corporate publish relations. Both are men. Its a pattern.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

FEBRUARY 23, 2025

Data from a recent Nielsen study shows that TikTok users spend an average of 95 minutes per day on the platform, making it a prime channel for reaching younger audiences. Studies indicate that 73% of players respond positively to brands that consistently promote responsible gaming alongside success stories.

Social Media 78

Social Media Leadership Strategy Media 78

5W PR

MARCH 20, 2025

Building Trust Through Strategic Communications Defense technology companies must establish themselves as trusted partners to government agencies. Successful companies focus their communications on solving specific agency problems rather than simply promoting their technology. Highlight past performance and customer satisfaction.

Government 60

Government Technology Case Study Leadership 60

5W PR

FEBRUARY 28, 2025

According to a 2022 study by PwC, 78% of global defense companies identified cultural adaptation as a critical factor in successful international contracts. Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics. Different regions respond to varying communication styles.

Internal 78

Internal International Crisis Management Technology 78

5W PR

JANUARY 29, 2025

According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success. This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Branding 78

Branding Brand Storytelling Exercises 78

5W PR

FEBRUARY 22, 2025

Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences. Per studies, only 54% of Americans trust the technology sector, down from 78% in 2012. Army’s “What’s Your Warrior?” trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

FEBRUARY 17, 2025

Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. These stories can be shared through blog posts, press releases, and social media.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

MARCH 31, 2025

This includes keeping track of clinical studies referenced, expert opinions cited, and any modifications made during the review process. Measuring PR Effectiveness in Compliance Tracking the impact of PR efforts on regulatory compliance helps organizations refine their strategies and demonstrate value.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78