Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. I think every content strategist should be aware of emerging trends within their industry, but that doesn’t mean being on top of every trend out there.

Content Marketing 95

Content Marketing Trends How To Travel 95

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

NOVEMBER 26, 2024

There are certain trending techniques that game developers and publishers can use to captivate audiences and drive sales. Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns.

Video 78

Video Trends Marketing Advertising 78

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Managing PR Agencies. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market.

Advertising 157

Advertising Advertising Privacy Ethics 157

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact.

Trends 187

Trends Video B2C Measurement 187

5W PR

NOVEMBER 22, 2024

Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Measuring the Success of Media Relations Assessing the effectiveness of media relations efforts involves tracking metrics such as media placements, which are the number and quality of media mentions.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146

Analytics Strategy System Ethics 146

PRSay

JULY 12, 2024

The trends in this annual report can empower PR professionals to work better in integrated teams and use the most effective tactics to drive their initiatives. From our survey, here are three trends that we expect will transform PR over the next three years. Embracing these trends will help you succeed.

Trends 179

Trends Publicity Survey Privacy 179

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Want to find out what’s trending on Instagram so you can adapt your own Instagram strategy?

Trends 83

Trends Publicity Analytics Software 83

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Quality data has made better PR monitoring and measurement possible. Privacy regulations. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy.

Trends 170

Trends Advertising Advertising Video 170

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

5W PR

APRIL 14, 2025

Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurable results. Original research, customer success metrics, and industry trend analysis give journalists compelling hooks for coverage.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Onclusive

MAY 10, 2017

That said, here are 10 PR industry job trends, including some data sourced from the U.S. In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies.

Trends 150

Trends Publicity Data-Driven PR Government 150

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. Tools like Brandwatch and BuzzSumo help PR teams track mentions, analyze sentiment, and identify trending topics across platforms.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Measuring and Adapting To ensure the effectiveness of the digital storytelling efforts, it’s essential to measure and analyze the results.

Storytelling 78

Storytelling Brand Branding How To 78

Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.

Measurement 143

Measurement Communications Survey Web 143

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 118

Agency Trends Marketing Survey 118

Onclusive

JULY 25, 2017

Here are some thoughts on how we can better equate measurement between advertising and PR with a PR metric similar to ROAS. ROAS measures gross revenue generated from each dollar spent on advertising. Maybe it is a good time to reassess PR metrics altogether, so we stop valuing vanity. So what would this new metric, ROPRS , look like?

Advertising 278

Advertising Advertising Measurement Analysis 278

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes.

Enterprise 307

Enterprise Media Analytics Analysis 307

Prowly

APRIL 16, 2025

Reactive PR involves responding quickly to events, breaking news, trends, crises, or discussions relevant to a brand, organization, or industry. They let businesses and agencies manage brand reputation, stay relevant, and build trust by responding effectively to real-time events, news, and crises.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. This systematic approach replaces guesswork with evidence-based content planning that delivers measurable results.

Data 78

Data Strategy How To Analytics 78

5W PR

MAY 21, 2024

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. Businesses now use data analytics to measure campaign impact. The post Emerging Trends in Tech PR: What’s Next for Technology Companies?

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

APRIL 5, 2017

We’re seeing new trends in social influence that offer new opportunities for PR and marketing campaigns. The next big trend in social influence is less about who’s being brought on and more about automation of the process to drive scale. The argument for an influencer division is a strong one for many PR agencies.

Trends 149

Trends Fashion Video YouTube 149

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Our clients are often sitting on a goldmine of data whether this is sales stats, user trends, or even a rise in sales for a specific product.

Digital PR 62

Digital PR International Internal Data 62

5W PR

FEBRUARY 6, 2025

PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

DECEMBER 5, 2024

By harnessing the power of AI and hospitality marketing agencies , hospitality businesses can gain a competitive edge, drive revenue growth, and foster lasting customer loyalty. By analyzing historical data, market trends, and competitor activities, AI can predict customer behavior and optimize marketing efforts accordingly.

How To 78

How To Marketing Trends Data 78

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions. What’s your baseline for measuring success? What do we want to accomplish? Are our goals realistic?

Agency 234

Agency Energy Resources Internal 234