Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

Product Launch 60

Product Launch Pitching Retail Interviews 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency Internal International 205

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 59

Product Launch Consumer Agency Film 59

Solo PR Pro

JANUARY 18, 2022

She worked in a few boutique PR agencies before moving to Chicago where she landed a job in the research department at the Oprah Winfrey Show at its peak. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. I said, ‘Harpo — isn’t that Oprah?’

Meeting 106

Meeting Pharmaceuticals Healthcare Pitching 106

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 52

Product Launch Consumer Agency Film 52

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Take stock of current agency work. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Work with your agency to make sure both teams are on track as well as to re-invigorate for the upcoming race to the end of the year.

Meeting 136

Meeting Software Product Launch Agency 136

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. On the PR agency side, it’s important to set the client’s expectations. Plan accordingly.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

Barokas

JULY 6, 2020

Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself. Can you describe a typical engagement with a PR agency? How do companies determine if they are ready for a PR agency?”. What do you believe are the keys to success for a PR agency?

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

What does the recent Nobel Prize have to do with good public relations agency business practices? If a company has a very high bar for success – say, a large number of national placements for a product launch – and is only offering the firm a short-term arrangement, that likely constitutes a contract theory failure.

Publicity 120

Publicity Product Launch Construction Exercises 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch? Media training is one of the key benefits that a professional agency provides.

Company 136

Company Interviews Reputation Privacy 136

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings. If a content asset is performing well and meeting its KPIs, squeeze as much juice out of it as possible.

eBook 137

eBook Product Launch Software Internal 137

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. The rubber meets the road when the high-level thinking is translated into an implementable plan.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

OCTOBER 2, 2018

He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Product, place and price, all pose constraints and limitations to promotion, so marketing has a vested interest in staying involved in the strategy upstream. Can your agency bring big ideas and execute on them?

Survey 100

Survey Marketing Product Launch Analytics 100

Buzzstream

DECEMBER 30, 2024

For example, when Squid Game was trending, digital PR agency Rise at Seven pitched a story about how their client saw a rise in shoe sales for a type of shoe popularized by the shows participants. These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch.

Pitching 62

Pitching Trends Google Data 62

Communications Conversations

MARCH 23, 2018

For the last few years, I’ve heard a few common refrains among friends and colleagues working for smaller and mid-sized organizations: “I need social media marketing help, but I’m not sure I can afford an agency.” These mini-strategy sessions will include: Up to five hours of time (meeting + pre-meeting research).

Strategy 60

Strategy Product Launch Meeting Social Media 60

PRSay

AUGUST 29, 2024

Earlier this summer, my agency, Carabiner Communications , celebrated a milestone — 20 years in operation. But can agencies thrive solely through remote work? A full-time virtual agency Today, Carabiner is a marketing and PR services provider with 35 active team members and over 30 organizations on our client roster.

Strategy 78

Strategy Real Estate Agency B2B 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. In your 7-8 years in the work world, you’ve been on the agency and corporate sides.

Corporate 0

Corporate Agency System Meeting 0

5W PR

APRIL 8, 2024

PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact.

Consumer 78

Consumer Financial Ethics Banking 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Regular dissemination of good communication, meeting and texting practices is also necessary. With hybrid workforces and a deluge of virtual meetings, people crave communities and real connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoyt Organization

APRIL 17, 2024

This can give you valuable insights into their strategies, product launches, and media coverage. It can also help you create customized services to meet their needs and challenges. We are a public relations agency that specializes in creating customized strategies for businesses to manage their online reputation effectively.

Google 87

Google Publicity Customer Service Web 87

5W PR

JANUARY 8, 2024

Beauty campaigns often align with seasons, introducing ne͏w products, color palettes, and skincare routines that resonate with the changing needs of consumers. Long-term stra͏tegic plannin͏g For overarchin͏g brand campaigns or major ͏product launches, beauty brands often engage in long-term strategic planning.

Trends 78

Trends Product Launch Consumer Analysis 78

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Bianchi Biz Blog

AUGUST 15, 2024

Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. We have a booth booked!” it will be making at the show.

Automotive 100

Automotive Mobile Interviews Resources 100

PR 20/20

OCTOBER 4, 2018

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. 360 Degrees.

Video 78

Video Trends Strategy Marketing 78

Shift Communications

JULY 15, 2015

Seven years into my PR career—after many pitches sent and stories placed, plans written and products launched—another transition was in store for me as I celebrated a promotion from senior account executive to account manager. Tactical prowess has gotten you this far, but now it’s time to evolve into a dedicated leader and teacher.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. From established industry leaders to emerging disruptors, CES provides a vibrant ecosystem for networking, collaborations, and partnerships that can catalyze your business growth.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Barokas

JULY 21, 2017

How frequently are you having in-person meetings? After a big product launch and the biggest conference of the year, our client, Airbiquity, treated our team to a funday where we played tourist in Seattle. Don’t forget that client communication can be personal as well. Does your client like baseball? Take them to a game.

Product Launch 74

Product Launch Sports Conference Strategy 74

Shift Communications

AUGUST 25, 2016

Just what is it about New York City PR firms though that make agencies such as SHIFT so sought after? New York PR practitioners like myself skillfully and routinely translate that sense of urgency when it comes to meeting client and reporter deadlines. New York PR practitioners and the agencies they work for are a different breed.

Product Launch 60

Product Launch Software Agency Financial 60

Shift Communications

AUGUST 17, 2018

Competitor earnings are an important area to examine even if your client didn’t meet analyst estimates this quarter. Two key items worth revisiting include product launches and strategic partnerships. Regardless of how well your client performed on profit projections, ask yourself: how did they rank against their competition?

Pitching 83

Pitching Product Launch Data Measurement 83