ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Their cost range is well within $300 for the packages offered.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

PRSay

APRIL 19, 2021

There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine. She has run and grown an agency for the past 15 years. Illustration credit: pixels hunter ].

Media 199

Media Newspapers Google Energy 199

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

Ronn Torossian

AUGUST 20, 2021

Media coverage is different from commercials and ads because it means the company being featured in a newspaper, a magazine, or even on TV or radio positions the company […]. The post How to Brainstorm Ideas for your PR Campaign appeared first on.

How To 195

How To Radio Newspapers Company 195

Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. click to tweet this. Why don’t more companies and brands measure PR and marketing?

Measurement 159

Measurement Insurance Insurance Newspapers 159

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Then, over the weekend, KFC cooked up a masterful ad that ran in two UK daily newspapers. Created by ad agency Mother, it’s extraordinary for a few reasons. It also put up a webpage so that UK customers could access updates about stores in their areas. First, when is the last time you saw a major brand scramble its own logo?

Crisis 189

Crisis Reputation Newspapers Creativity 189

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 116

Agency Trends Marketing Survey 116

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. I also suggest when sharing earned media content on social media to keep the status short … nobody wants to read several paragraphs to set up a one minute news clip or newspaper mention!

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

NOVEMBER 6, 2024

Traditional media like newspapers, magazines, radio, and television can sometimes be useful. The post How to Develop a Marketing Campaign for New Video Game Releases appeared first on Public Relations Blog | 5W PR Agency | PR Firm. These are simply communities where gamers discuss and recommend new games.

Video 78

Video How To Marketing Television 78

ImPRessions - Crenshaw Communications

MARCH 7, 2018

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations. Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment?

Corporate 189

Corporate Newspapers Government Company 189

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Prowly

FEBRUARY 18, 2025

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Whether you're in an agency or in-house team, Prowly can be your campaign's best friend.

Examples 104

Examples How To Product Launch Print 104

Agility PR Solutions

AUGUST 9, 2023

Many years ago before jumping the fence to the PR side, I was a sports reporter for several New York City newspapers and a wire service. In fact, the sports department was called the […] The post Not all fun & games: Sports tie-ins can cause uneasy moments for clients—agencies beware! It still is, in my opinion.)

Sports 78

Sports Agency Newspapers Report 78

Flack's Revenge

JUNE 2, 2021

Another wrinkle: the newspaper reported that poor communications played a role. Here were some of their responses (their views and mine don’t necessarily reflect the agency’s). Plus it seems a bit disingenuous to shun some media Q & A about the game, yet embrace brand endorsement deals that add to her public profile.

Sports 250

Sports Media Newspapers Conference 250

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. Newspapers and television are for old people. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. You’ll remember that I shared a brief for a start-up focused on the pants market last month. It’s an issue of demographics.

Pitching 79

Pitching Agency Creativity Guidelines 79

Cision

JUNE 22, 2016

I understand Exponent PR was recently named agency of record for Florida’s Natural Brand. I always thought I’d be…anything except running an agency. My daily newspaper of choice is…anything political: POLITICO, The Washington Post, The New York Times, StarTribune, USA TODAY and RealClearPolitics. Rapid Fire Round.

Newspapers 195

Newspapers Media Relations Branding Brand 195

Remote PR Jobs

SEPTEMBER 27, 2024

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Sword and the Script

JULY 2, 2024

I was working for a small DC-based tech agency that had ridden the dot-com trend. The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client.

Print 157

Print Newspapers Google B2B 157

PRSay

NOVEMBER 7, 2019

I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. For example, reading the newspaper or seeing news on TV today, I can tell when someone has good knowledge of what they’re trying to convey. Where do you predict it’s going next? Challenges for communicators will also be different.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

Ethical Voices

MARCH 10, 2025

I’m the co-founder and CEO of Refuerzo Collaborative, a Latina-owned public relations agency based in Austin, Texas. We’re one of the few agencies in a state that is 42 percent Latino doing media relations in Spanish. As the media landscape shifts and we see newspapers folding, you encounter more ethical issues.

Ethics 46

Ethics How To Newspapers Agency 46

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. I have even witnessed at least one agency who has taken this approach. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees. Tip 5: Give your media mix a makeover.

Television 158

Television Instagram Consumer Newspapers 158

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. He started the PR agency that still bears his name in 1952. As the story goes, he had hair care client Toni Co. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Myth #1: PR is too expensive for my brand. It all depends on your needs and budget.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Shift Communications

JULY 3, 2015

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding partner?

Agency 60

Agency Banking Newspapers Employee 60

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Branding 122

Branding Brand Newspapers Media 122

PRSay

JANUARY 11, 2020

Harold Burson, APR, Fellow PRSA , the distinguished founder of one of the world’s largest PR agencies, died on Friday in Memphis, Tenn. Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Cision

JUNE 29, 2016

Lastly, share your data with everyone in your organization, including agencies and partners. I always thought I’d be…a newspaper columnist, like my grandfather. Then move toward how you can fill in the gaps of your knowledge. The benefits of having everyone on your team seeing the same picture are enormous. Rapid Fire Round.

Analytics 215

Analytics Measurement Big Data Data 215

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later.

Corporate 148

Corporate Fashion Agency Travel 148

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 193

Communications Sports Journalism Fashion 193

Buzzstream

NOVEMBER 19, 2024

Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. For instance, Tom added, “ Traditional PR agencies can charge higher monthly fees, depending on the brand’s desired objectives. Next, let’s look at traditional PR.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Maxim Behar

OCTOBER 3, 2021

The communication expert Maxim Behar was among the five professionals invited by the Bulgarian newspaper 24 Daily to share their views and describe how a political product is created and preserved. And secondly, the voters themselves already have much more access to information than before. Read the full article here.

Newspapers 52

Newspapers System Trends Education 52

Deirdre Breakenridge

APRIL 13, 2015

But most PR agencies and in-house teams are standing around with their hands very firmly in their pockets. Newspapers, magazines and radio stations never had those resources to start with. Or before you know it, someone savvier will have scooped it up and it’ll be gone. A savvy few have grabbed it. What is this opportunity? News video.

Video 150

Video Trends Radio Newspapers 150

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 5 Hypermodernity. and 9.6%). #10

Communications 115

Communications Publicity Survey Newspapers 115

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 90

Marketing Pinterest Radio Instagram 90

Cision

FEBRUARY 23, 2016

Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency. Having access to the diverse skillsets within the agency.

Analytics 120

Analytics Agency Newspapers Community 120