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PR Pitches Journalists Will Love

ImPRessions - Crenshaw Communications

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching.

Pitching 120
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The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Avoid buzz words. Mairin McCabe.

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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. One of the unhappiest outcomes of a client-agency relationship is one of disappointment when grand ambitions aren’t realized. They’re well resourced.

Strategy 220
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Behind the Headlines with Marian Salzman

Cision

I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. I have never met a seminar I didn’t want to cherry-pick—i.e., Today’s PR agencies are not just press-release-creation machines — in fact, conventional releases are very last year (or two).

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How This PRSSA Chapter Virtually Connected Recruiters With Students for Annual Career Fair

PRSay

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

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It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client. Often in PR, an agency employee transitions to an in-house job and, with that, the ability to hire a PR firm.

Employee 120
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The Importance of Networking in Public Relations

5W PR

Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. Attending networking events Participate in industry conferences, seminars, and webinars. These insights can be invaluable for refining PR strategies.

Publicity 103