ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined. Be available.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. We know what makes the perfect pitch. Have supporting assets . Be flexible .

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Monitor and track media; report trends, create reports as needed. Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Prior PR agency internship experience is a plus .

Internal 323

Internal International Communications B2B 323

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Managing PR Agencies. Relationship building takes time. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

JULY 12, 2024

The trends in this annual report can empower PR professionals to work better in integrated teams and use the most effective tactics to drive their initiatives. From our survey, here are three trends that we expect will transform PR over the next three years. Embracing these trends will help you succeed.

Trends 179

Trends Publicity Survey Privacy 179

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? It could essentially leverage one agency’s capability over another’s when seeking new business opportunities. And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component.

Trends 293

Trends Pitching Agency B2B 293

Rock the Status Quo

AUGUST 21, 2014

I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. Focus on writing quality – even in the pitch.

Writing 203

Writing Blogging Pitching Content Marketing 203

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. Without it, there’s nothing to track or pitch. On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more.

B2B 278

B2B Leadership Survey Data 278

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Beyond words: adding multimedia to story pitches.

Trends 128

Trends Pitching Twitter Nonprofit 128

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

5W PR

APRIL 14, 2025

According to a 2023 Cision report, 65% of journalists prefer receiving pitches tailored specifically to their beat and audience. But don’t just blast out generic pitches – take time to study each outlet’s coverage angles and reporter’s past articles.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Why you’ll love working here: -Top award -winning B2B tech agency. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Flack's Revenge

MARCH 24, 2023

CMO Huddles The newsletter shared anecdotes in six areas: making news when you don’t have any, the importance of the finding the right agency partner, building media relationships, how to leverage customer advisory boards (CABs), and the key role of awareness in the B2B buyer journey. The pitch said: Using data from the U.S.

B2B 240

B2B Nonprofit Small Business Google 240

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Some call it newsjacking. Combine automation with human monitoring. Choose the right media.

Pitching 136

Pitching Media Privacy YouTube 136

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Branding Brand Storytelling 256

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Krebs on Security.

Enterprise 296

Enterprise Journalism Trends Resources 296

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. OK, seems simple enough.

Pitching 120

Pitching Software Interviews Trends 120

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

APRIL 5, 2017

We’re seeing new trends in social influence that offer new opportunities for PR and marketing campaigns. The next big trend in social influence is less about who’s being brought on and more about automation of the process to drive scale. The argument for an influencer division is a strong one for many PR agencies.

Trends 149

Trends Fashion Video YouTube 149

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Our clients are often sitting on a goldmine of data whether this is sales stats, user trends, or even a rise in sales for a specific product.

Digital PR 62

Digital PR Internal International Data 62

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Monitor industry trends and news, and share relevant insights with the audience. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience. Become an undisputed authority within the specific niche.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

JULY 6, 2022

Many databases promise up-to-date background on media targets and trends. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 30, 2024

Youve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. Think of it as adding something new to a trending story. Its quick and agile.

Pitching 62

Pitching Trends Google Data 62

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

PRSay

JANUARY 9, 2020

And people still faxed pitches! While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. If that doesn’t take your breath away for a minute, I don’t know what will.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. The invitation seemed interesting at first. Coverage areas.

Pitching 0

Pitching Journalism Writing Print 0

5W PR

OCTOBER 18, 2024

Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Use media monitoring tools to track mentions of the brand, competitors, and industry trends. Use social media analytics to track engagement and optimize strategy.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. This could be a huge opportunity for PR Agencies in 2018. The decimation of newsroom staff will continue and there’ll be even fewer reporters, editors and TV producers to pitch. All kinds of agencies are pushing to get a piece of the pie. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Personalize a pitch. From time to time, we will be pitched a story about the lack of affordable housing in the nation or a region, and we have to pass on those articles. Mass e-mails beg to be deleted.

Agency 120

Agency Real Estate Print Pitching 120