Stephen Waddington

OCTOBER 5, 2018

Public relations in an agency is unrecognisable from 25 years ago. 25 years ago workflow in an agency was defined by media relations. The first agency that I worked for was A Plus in Slough, UK. Here’s another 21 things that defined PR agency life in the early nineties. Thanks to everyone who jumped into the conversation.

Agency 135

Agency Web Print Newspapers 135

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines. It's best suited for big in-house teams or agencies that conduct large-scale campaigns all over the world. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

5W PR

DECEMBER 28, 2024

By crafting compelling content that resonates with target audiences and working with a casino marketing agency , casinos can not only attract new customers but also foster loyalty among existing ones. The post Casino Content Marketing: Engaging Gamblers Online and Offline appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. Innovative Book Formats Expanding the book offerings beyond traditional print and e-books can attract new readers and cater to different preferences. This can provide a steady stream of revenue and encourage reader loyalty.

Industry 78

Industry Apparel Print Marketing 78

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

Recognize that publications often have a “digital first” mindset in addition to thinking about print products. AHF has a print magazine, a website, and a digital newsletter. Because space is limited in the print magazine, contributed articles mostly appear on our website and in our digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. What is newswire distribution? Keep a check on their pricing as they’re expensive.

SEO 279

SEO Print Financial Product Launch 279

Cision

OCTOBER 21, 2016

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Garnering earned media coverage is a key goal for every public relations firm.

Software 120

Software Agency Case Study Television 120

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. We’re going to continue running WaddsCon as long as people find it useful. You can catchup with the replay on YouTube.

Report 203

Report Energy Print Measurement 203

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications.

Agency 120

Agency Pitching Print Storytelling 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal!

Travel 243

Travel Agency Social Media Print 243

Melissa Agnes

JULY 2, 2014

In fact, sometimes it seems like the world of media, or even ad agencies, is a constant revolving door. What if Hannah’s former boss suddenly leaves the ad agency and decides to spearhead a popular news site? I used to have a print hanging up in my kitchen that said “may the bridges I burn light the way.”

Reputation 250

Reputation Print Customer Service Creativity 250

Prowly

FEBRUARY 18, 2025

Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Source For example, Coke's "Share a Bottle" campaign was promoted on socials, on TV, in print, and on other channels, and the message remained unchanged: connection and sharing. #6

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. Be it a print, digital or broadcast interview , PR pros should explain that an interview is a conversation between two people – something which is engaging and relaxed, yet professional and informative.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential. In particular, broadcast outlets follow print media. Positive PR drives recruiting.

Study 234

Study Course SEO B2B 234

Cision

JUNE 8, 2017

broadcast, online, print, etc.). These kinds of platforms help PR professionals go from media list to e-pitches in a matter of minutes, which is especially handy for agencies representing multiple clients. For example, Nardi Media, a boutique agency located in Washington D.C., Role (exact job titles). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

Tools 232

Tools Radio Trends Pitching 232

Buzzstream

FEBRUARY 17, 2025

Another recommendation I have from my time working at an agency is that sometimes site authority shifts due to changes from the monitoring tool itself. This works best when an agency or consultant owns all SEO and content marketing aspects, including digital PR. Offline – Radio, TV, Print Why? What Does it Impact?

Digital PR 112

Digital PR Report Google Radio 112

Ronn Torossian

NOVEMBER 25, 2020

Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm. But brands that don’t have their own style guides sometimes find themselves […].

Print 195

Print Writing Branding Brand 195

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it! Awards produced by U.S. based pubs Digiday and AdExchanger are actually global. By the same token, U.K. Sometimes, a program is looking strictly for companies operating in certain regions.

B2B 295

B2B Industry Company Case Study 295

5W PR

MARCH 26, 2025

Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage. The post Digital PR Strategies for Lifestyle Event Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157

Print Newspapers Google B2B 157

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Working with an influencer agency is also one of the fastest ways to connect with well-established people who get heard due to their massive followings. . Let’s examine three ways of distributing content and how to get them up to date.

Strategy 251

Strategy Case Study Instagram Print 251

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. For instance, Tom added, “ Traditional PR agencies can charge higher monthly fees, depending on the brand’s desired objectives. She has a traditional PR background but now owns a digital PR agency. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Shift Communications

OCTOBER 20, 2014

Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Melissa Agnes

OCTOBER 16, 2014

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. I have done a ton of media work as I am the Public Information Officer as well for our agency. 1 (Printed in Wikipedia, “Lorne M. In conclusion. Now we leave it to you. References.

Education 270

Education Government Policies Wikipedia 270

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend. Right where it counts! Nope, not on your kisser but, even worse, in your wallet.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Can you tell us a bit about your plan for working with Wearsafe and what you will be bringing them?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Ronn Torossian

SEPTEMBER 23, 2019

paper printed his obituary while he was in London travelling. Noted author Mark Twain is said to have given that response after a U.S. Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. The outlook for […].

SEO 150

SEO Print Travel Engineering 150