ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Product launch. Myth #1: PR is too expensive for my brand. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Prohibition

JANUARY 27, 2025

This led to a 200% increase in Poppis sales following the event, marking one of the companys most successful product launches. Over eight months, the spirit brand partnered with selected influencers to create buzz and excitement around its product line.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Here's why.

Case Study 130

Case Study Study Writing How To 130

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Landis PR

AUGUST 22, 2022

As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do. It’s what drives good storytelling. This applies equally to a product launch, leadership announcement or any news moment at the company. Why is “why” so important?

Strategy 98

Strategy Product Launch Storytelling Agency 98

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan.

Communications 113

Communications How To Storytelling Product Launch 113

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. The more important set of contacts, at least among agency professionals, may be the client types who remain loyal to a PR professional even as they change careers. PR is all about spin. ” But for most public relations professionals, the word is distinctly negative.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

5W PR

AUGUST 26, 2024

Their ability to connect with audiences on a personal level renders them invaluable allies for influencer agencies and public relations professionals. By leveraging their influence, authenticity, and reach, influencers can turn products into cultural phenomena.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. That’s a goal we can all get behind. Take, for example, just how hot Domino’s Pizza is today.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 212

Marketing Content Marketing Data Social Media 212

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. This could include showcasing the team, workspace, product development process, or charitable initiatives. This can create a more personal connection with the audience.

Product Launch 78

Product Launch Marketing Video Education 78

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. The brand’s voice plays a major role in all three.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

MAY 30, 2024

Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits.

Technology 78

Technology Product Launch Construction YouTube 78

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. These partnerships bring authenticity to the brand and help reach a wider audience.

Product Launch 78

Product Launch Community Consumer Interviews 78

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. By leveraging influencer marketing, buzz-worthy product launches, and strategic partnerships, PR pros can whip up excitement around a product or service.

Trends 78

Trends Product Launch Ethics Travel 78

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Product Launch 78

ReimaginePR

JUNE 27, 2016

But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. Don’t forget to create stories for all of your upcoming product launches too! The more you inspire one person, the more likely you’ll be to inspire a much larger audience as well. Press Releases Are Old News.

Reputation 120

Reputation Brand Branding Product Launch 120

Communications Conversations

APRIL 8, 2015

It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”). So, PR agencies and consultants spend tens and thousands of dollars trying to capture just that–a placement in The New York Times. You have a big product launch coming up.

Advertising 60

Advertising Advertising Trends Storytelling 60

Konnect Agency

FEBRUARY 26, 2021

This brand strategy agency recommends all campaigns touch on owned, earned and paid components that fall into three buckets: storytelling, content and community. The post CAUSE NOW WE’VE GOT ‘BRAND LOVE’: Lessons in Marketing from Taylor Swift appeared first on Konnect Agency. Content is everything that touches the consumer.

Brand 52

Brand Branding Marketing Storytelling 52

Contently - Strategy

SEPTEMBER 25, 2018

The people who were doing it were bigger agencies and it wasn’t their core focus. ” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. They were about the same product launch, and JotForm used them side-by-side with the same budget.

Marketing 103

Marketing Video Product Launch YouTube 103

Landis PR

AUGUST 27, 2024

The fall is particularly fraught with political events, debates, and media coverage that can overshadow even the most exciting product launches. Imagine trying to garner attention for your new product while the news cycle is dominated by election updates, candidate indiscretions and policy announcements.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

Prohibition

JUNE 17, 2021

Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes. Above all – agree your budget, and stick to it!

Video 62

Video Product Launch Film Social Media 62

Karen Freberg

JUNE 24, 2019

The access to people, brands, and agencies is unlike anything else I have seen in my career. For example, for the summit, we had a full agenda filled with amazing speakers from agencies, platforms, and companies to share their insights, expertise, and advice on how we can come together and solve the problems and address opportunities.

Education 64

Education Pinterest Creativity Facebook 64

NewsWhip

JUNE 10, 2021

It comes down to product launches. Are you involved with that or does that get outsourced to other departments, or are you guiding that, or is there a PR agency involved? 18: The future of storytelling in healthcare communications. Chris: We have to be aware of everything, quite frankly. Chris: Yeah. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prowly

MARCH 6, 2025

Marketing campaigns, advertising, storytelling, social media, customer experience. Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image.

Brand 80

Brand Branding How To Guidelines 80