ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. What is newswire distribution?

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Worse, they may let the news trickle out without a proper media strategy.

Pitching 205

Pitching Agency International Internal 205

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Landis PR

AUGUST 22, 2022

As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do. First, let’s define PR strategies and tactics: A communication strategy is the north star that identifies target audiences, key messaging, and communications channels. Photo courtesy of Pexels.

Strategy 98

Strategy Product Launch Storytelling Agency 98

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. When companies try to do their own PR, it often lacks a strategy and falls through the cracks.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 59

Product Launch Consumer Agency Film 59

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Branding Brand 88

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 52

Product Launch Consumer Agency Film 52

5W PR

DECEMBER 5, 2022

These days, pursuing public relations efforts for the sake of having any sort of public relations effort, is the same as not doing anything at all because any plan without a goal, or a strategy isn’t going to be useful. The post Implementing a PR Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 88

Strategy Product Launch Company Publicity 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. The PR team’s carefully constructed media strategy will inform the choice of what outlet to offer an exclusive.

Pitching 189

Pitching How To Media Interviews 189

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. PR pros can take note: it’s best to launch with a plan in place, not wing it as you go.

Product Launch 149

Product Launch Storytelling Social Media Video 149

5W PR

MAY 17, 2024

Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight. The post Elevating Outdoor Brands Through PR Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Branding Brand Travel 78

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent.

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Confusing strategy with tactics. They’re preceded by research, message/story development, planning, and the creation of the right strategy. Flawed or half-baked messaging.

How To 149

How To Government Product Launch International 149

Contently - Strategy

DECEMBER 29, 2022

Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. The following steps can help you plan and execute your content promotion and distribution strategy.

eBook 134

eBook Product Launch Software International 134

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success.

Small Business 158

Small Business Publicity Social Media Web 158

PRSay

AUGUST 29, 2024

Earlier this summer, my agency, Carabiner Communications , celebrated a milestone — 20 years in operation. But can agencies thrive solely through remote work? A full-time virtual agency Today, Carabiner is a marketing and PR services provider with 35 active team members and over 30 organizations on our client roster.

Strategy 78

Strategy Real Estate Agency B2B 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Communications Conversations

MARCH 23, 2018

For the last few years, I’ve heard a few common refrains among friends and colleagues working for smaller and mid-sized organizations: “I need social media marketing help, but I’m not sure I can afford an agency.” ” “I need to revamp our social media strategy, but I’m not sure where to start.”

Strategy 60

Strategy Product Launch Meeting Social Media 60

Onclusive

JUNE 29, 2018

She also shared that in today’s New PR world, there are four key elements in building your crisis strategy: Have a crisis plan in place. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Branding Brand 186

Barokas

JULY 6, 2020

Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself. Can you describe a typical engagement with a PR agency? How do companies determine if they are ready for a PR agency?”. What do you believe are the keys to success for a PR agency?

Consumer 131

Consumer Product Launch Agency Sports 131

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Branding Brand Product Launch 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch? Media training is one of the key benefits that a professional agency provides.

Company 136

Company Interviews Reputation Privacy 136

5W PR

DECEMBER 11, 2024

Several strategies have emerged as effective ways to capitalize on this growing industry. Live Events and Experiences Sponsoring live esports events provides opportunities for brand activations, product launches, and fan engagement.

Video 78

Video Branding Brand Marketing 78

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Special occasions (events, launches, weddings). Square Format.

Video 78

Video Trends Strategy Marketing 78

PR in High Definition

AUGUST 28, 2024

While comms teams are in the thick of executing PR plans for the last two quarters of this year and driving results to meet annual KPIs, it’s easy to fall into the trap of not planning ahead and developing your PR strategy for next year. Continuous monitoring and measurement are essential for ensuring that your strategy remains effective.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

5W PR

NOVEMBER 13, 2022

That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. The post Creating B2B Influencer Marketing Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

B2B 88

B2B Marketing Product Launch YouTube 88

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

5W PR

AUGUST 27, 2021

Fortunately, there is a set of requirements that most businesses should be looking to get when choosing an agency. With all of these different strategies, the agency will assist its clients in managing and maintaining a positive reputation with the general public, as well as the company’s target audience.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

5W PR

OCTOBER 24, 2024

With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. That way we have more time to spend on strategy and implementation.

Ethics 115

Ethics Product Launch Data Trends 115