Ronn Torossian

MAY 4, 2020

The post How Are Retailers Communicating Through This Crisis? There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. appeared first on.

Retail 195

Retail Crisis Communications Branding 195

5W PR

JANUARY 2, 2025

Company News: Milestones like retail expansions or brand ambassador announcements provide opportunities to celebrate and share your brands journey while building excitement for the future. The post When to Host a Beauty Event as a Public Relations Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Product Launch 78

Product Launch Strategy Publicity Retail 78

Cision

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. It can take weeks of lead time before broadcast outlets air a public service announcement. How are PSAs Best Distributed?

Publicity 224

Publicity Real Estate Nonprofit Television 224

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Check out this list of podcasts for public relations and communications pros. . Each episode features a PR pro from a known agency. Check out our list of top advertising and retail podcasts too! The PR Week. On the Media. Let me know @colleeno_pr.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Adam Driver.

Agency 161

Agency Meeting Retail Energy 161

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

OCTOBER 22, 2024

As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. This reinforces the importance of transparency and accountability in PR.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

MARCH 19, 2025

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . But how to ensure the interview goes well? Pay attention during the interview.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Retail Energy 140

Shift Communications

JULY 10, 2017

Public Relations Channels to the C-Suite. Consider the significant impact that public relations has on all three channels. Public relations programs are built around thought leadership, on positioning brands as leaders in their industry. For example, suppose we want to reach retail executives. Christopher S.

Publicity 132

Publicity How To Retail Engineering 132

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need.

Agency 120

Agency How To Product Launch Internal 120

PRSay

NOVEMBER 25, 2024

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. Businesses of all types hire interns for strategic communications, social media and public relations. This can provide experience before pursuing a larger agency role. Optimize and proofread.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Previous experience working in a PR agency. Why you’ll love working here: -Top award-winning B2B tech PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Branding Brand 86

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92

Agency How To Retail Tourism 92

5W PR

OCTOBER 15, 2024

To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Onclusive

AUGUST 28, 2019

Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). The days of getting a great media hit and watching it sit front and center on the homepage of a digital publication all day long no longer exists. Extend the shelf-life of PR.

Media 240

Media LinkedIn Retail Consumer 240

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Journalism 344

Journalism International Internal Pitching 344

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. This approach drives traffic and strengthens retail relationships.

Retail 78

Retail Case Study Storytelling Creativity 78

Agility PR Solutions

APRIL 1, 2021

It can get especially tough for PR and marketing agencies. The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. In any given agency, you might change a lot of customers […].

Creativity 94

Creativity Agency Retail Industry 94

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. Legacy media professionals (editors, reporters, columnists, etc.)

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . Even the names of viruses can be difficult to socialize with the general public—no, the coronavirus doesn’t have anything to do with the beer—and the public isn’t always able to associate a specific illness with its common symptoms.

Trends 127

Trends Publicity Communications Tourism 127

Cision

JANUARY 10, 2018

Cesar Beltran, owner and chief technologist at e-commerce web agency Blackbelt Commerce , credits the business’s growing success to their commitment to high-quality and actionable content. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency. Author Bio.

Branding 254

Branding Brand Web Content Marketing 254

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was based on the National Geographic series Valley of the Boom , about some of the real heroes and villains of the early days of the commercial internet, and it sent me on a trip in the PR agency Wayback Machine. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills.

Agency 220

Agency Retail Reputation Course 220

5W PR

SEPTEMBER 29, 2020

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The post Holiday Shopping Survey appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Survey 158

Survey Retail Consumer Agency 158

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Agility PR Solutions

APRIL 28, 2020

New research from consumer packaged goods-focused sales and marketing agency Acosta offers new insights into how consumer shopping habits are continuing to shift due to COVID-19. The post Retail insights into new behaviors and a peek at post-pandemic life appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Agency Report 78

Stephen Waddington

JANUARY 20, 2021

Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. It has been a boom for online retail, big tech and healthcare; and a bust for culture, entertainment, hospitality, travel and events. Public relations is a reflection of the professional services market.

Agency 78

Agency Healthcare Retail Travel 78

5W PR

MARCH 17, 2025

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. One major retailer’s analytics system processes 3 trillion security events annually, using AI to reduce false positives by 90%. Security breaches cost companies an average of $4.45

Crisis 78

Crisis System Analytics Analysis 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. These days, customer relations is public relations, especially for high-growth DTC brands. They hire high-powered PR agencies. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227

PRSay

SEPTEMBER 8, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 143

Ethics Retail Instagram Twitter 143

Agility PR Solutions

OCTOBER 16, 2022

But new research from category growth design agency ChaseDesign|JGA finds that […]. The post Shoppers’ expectations of tech at retail are high yet often unmet appeared first on Agility PR Solutions.

Retail 78

Retail Technology Agency Brand 78