Ronn Torossian

MAY 4, 2020

The post How Are Retailers Communicating Through This Crisis? There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. appeared first on.

Retail 195

Retail Crisis Communications Brand 195

Konnect Agency

MARCH 19, 2025

Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. Both platforms are locked in a battle for grocery ad supremacy, pushing retail brands to think strategically about where to allocate their advertising dollars. Its how to do so wisely.

Retail 52

Retail Advertising Advertising Consumer 52

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Energy Retail 161

5W PR

OCTOBER 22, 2024

As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. This reinforces the importance of transparency and accountability in PR.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Energy Retail 140

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . But how to ensure the interview goes well? Pay attention during the interview.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Check out our list of top advertising and retail podcasts too! Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. On the Media.

Sports 332

Sports Radio Retail Advertising 332

5W PR

MARCH 19, 2025

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For retail junkies, this one is a no-brainer. NRF SmartBrief is a free daily e-mail newsletter offering the latest need-to-know news and industry information on store closing and retail innovations. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Agility PR Solutions

MARCH 6, 2025

From tech giants to retail chains to federal agencies, organizations of all sizes are […] The post Media Analysis: 2025 Layoffs Coverage Spikes in February, with Federal Cuts Getting the Most Attentionand the Most Scorn first appeared on Agility PR Solutions.

Analysis 78

Analysis Retail Media Trends 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now? Maybe Hy-Vee did both. But the most PR-powerful gesture may have been by Yum Brands.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need.

Agency 120

Agency How To Product Launch International 120

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Brand Branding 86

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

5W PR

JANUARY 2, 2025

Company News: Milestones like retail expansions or brand ambassador announcements provide opportunities to celebrate and share your brands journey while building excitement for the future. The post When to Host a Beauty Event as a Public Relations Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Product Launch 78

Product Launch Publicity Strategy Retail 78

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92

Agency How To Tourism Retail 92

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Journalism 344

Journalism International Internal Pitching 344

Agility PR Solutions

APRIL 1, 2021

It can get especially tough for PR and marketing agencies. The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. In any given agency, you might change a lot of customers […].

Creativity 94

Creativity Agency Retail Industry 94

Ronn Torossian

JANUARY 18, 2021

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

Retail 195

Retail Consumer Agency Strategy 195

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. This approach drives traffic and strengthens retail relationships.

Retail 78

Retail Case Study Storytelling Creativity 78

5W PR

MARCH 13, 2025

The post Crisis PR Examples: Industry-Specific Lessons from the Front Lines appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The most resilient organizations view crisis management not as a one-time event but as an ongoing process of preparation, response, and learning.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Previous experience working in a PR agency. Why you’ll love working here: -Top award-winning B2B tech PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Agility PR Solutions

AUGUST 5, 2021

Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way. While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way.

Healthcare 157

Healthcare Retail Agency Consumer 157

Stephen Waddington

OCTOBER 14, 2020

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure. It’s a nascent market that has accelerated because of COVID-19.

Privacy 199

Privacy Retail Google Travel 199

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was based on the National Geographic series Valley of the Boom , about some of the real heroes and villains of the early days of the commercial internet, and it sent me on a trip in the PR agency Wayback Machine. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills.

Agency 220

Agency Retail Reputation Course 220

Agility PR Solutions

APRIL 28, 2020

New research from consumer packaged goods-focused sales and marketing agency Acosta offers new insights into how consumer shopping habits are continuing to shift due to COVID-19. The post Retail insights into new behaviors and a peek at post-pandemic life appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Agency Report 78

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Agility PR Solutions

OCTOBER 16, 2022

But new research from category growth design agency ChaseDesign|JGA finds that […]. The post Shoppers’ expectations of tech at retail are high yet often unmet appeared first on Agility PR Solutions.

Retail 78

Retail Technology Agency Brand 78

PRSay

NOVEMBER 25, 2024

If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. This can provide experience before pursuing a larger agency role. Create your own opportunities. Designing your own internship can be a valuable experience and might even lead to a long-term position.

LinkedIn 86

LinkedIn Nonprofit Retail Social Media 86

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. The ideal team member will have worked with various top B2B tech companies (e.g., Please share! Content Director: [link]. Account Supervisor: [link] . Senior Account Executive : [link] .

Communications 156

Communications Enterprise Retail B2B 156

Stephen Waddington

JANUARY 20, 2021

Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. It has been a boom for online retail, big tech and healthcare; and a bust for culture, entertainment, hospitality, travel and events. Any one is the basis of a solid agency proposition. It’s the economy, stupid!

Agency 78

Agency Healthcare Retail Travel 78

Cision

JANUARY 10, 2018

Cesar Beltran, owner and chief technologist at e-commerce web agency Blackbelt Commerce , credits the business’s growing success to their commitment to high-quality and actionable content. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency. Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

ImPRessions - Crenshaw Communications

APRIL 24, 2023

.” Insider’s Rising Stars of AdTech list recognizes those helping the ad industry grab new opportunities, like retail media and streaming TV ads. Those listed represent a range of roles at adtech companies, publishers, retailers, and advertisers.

Retail 156

Retail Engineering Advertising Advertising 156

5W PR

MARCH 17, 2025

One major retailer’s analytics system processes 3 trillion security events annually, using AI to reduce false positives by 90%. The post Proactive Cybersecurity: Building Your Defense Before Crisis Strikes appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis System Analytics Analysis 78