Ronn Torossian

MAY 4, 2020

The post How Are Retailers Communicating Through This Crisis? There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. appeared first on.

Retail 195

Retail Crisis Communications Branding 195

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Branding Brand 86

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Agility PR Solutions

OCTOBER 16, 2022

But new research from category growth design agency ChaseDesign|JGA finds that […]. The post Shoppers’ expectations of tech at retail are high yet often unmet appeared first on Agility PR Solutions.

Retail 78

Retail Technology Agency Branding 78

Agility PR Solutions

JULY 10, 2023

As a result, new insights from independent digital marketing agency Fullmoon Digital stresses that retailers must employ diverse […] The post Why omnichannel marketing is the game-changer for retailers in the post-pandemic age appeared first on Agility PR Solutions.

Retail 66

Retail Marketing Consumer Tools 66

5W PR

NOVEMBER 13, 2024

The Rise of Retail Media Networks Retail Media Networks (RMNs) are emerging as powerful platforms in the media and advertising landscape, with major retailers such as Amazon, Walmart, and Target leveraging their rich data to offer precise advertising opportunities.

Advertising 143

Advertising Advertising Privacy Ethics 143

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. African American, 2.6%

Agency 100

Agency How To Survey Employee 100

Agility PR Solutions

APRIL 28, 2020

New research from consumer packaged goods-focused sales and marketing agency Acosta offers new insights into how consumer shopping habits are continuing to shift due to COVID-19. The post Retail insights into new behaviors and a peek at post-pandemic life appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Agency Report 78

Agility PR Solutions

APRIL 1, 2021

It can get especially tough for PR and marketing agencies. The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. In any given agency, you might change a lot of customers […].

Creativity 94

Creativity Agency Retail Industry 94

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92

Agency How To Tourism Retail 92

Stephen Waddington

JANUARY 20, 2021

Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. It has been a boom for online retail, big tech and healthcare; and a bust for culture, entertainment, hospitality, travel and events. Any one is the basis of a solid agency proposition. It’s the economy, stupid!

Agency 78

Agency Healthcare Retail Travel 78

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Do you know the numbers driving your business? Are you failing to focus on client retention? Is your team trained up?

Agency 71

Agency Leadership Training Big Data 71

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Retail Energy 140

Agility PR Solutions

JULY 30, 2019

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers. The post Retail delivers the goods in new brand intimacy rankings appeared first on Agility PR Solutions.

Retail 60

Retail Branding Brand Customer Service 60

5W PR

OCTOBER 22, 2024

As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. This reinforces the importance of transparency and accountability in PR.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

APRIL 24, 2023

.” Insider’s Rising Stars of AdTech list recognizes those helping the ad industry grab new opportunities, like retail media and streaming TV ads. Those listed represent a range of roles at adtech companies, publishers, retailers, and advertisers.

Retail 156

Retail Engineering Advertising Advertising 156

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. The ideal team member will have worked with various top B2B tech companies (e.g., Please share! Content Director: [link]. Account Supervisor: [link] . Senior Account Executive : [link] .

Communications 156

Communications Enterprise Retail B2B 156

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . But how to ensure the interview goes well? Pay attention during the interview.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Agility PR Solutions

AUGUST 5, 2021

Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way. While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way.

Healthcare 157

Healthcare Retail Agency Consumer 157

5W PR

JULY 3, 2024

Foodservice to Retail Pipeline and Health-Conscious Trends The transition from foodservice to retail is happening rapidly. Items that start in foodservice spaces are now being made for retail shelves (think restaurant pasta sauces being jarred)!

Trends 78

Trends Retail Trade Shows Ethics 78

Stephen Waddington

APRIL 12, 2020

This is the fourth time that I’ve experienced a downturn running an agency. If you work in bricks and mortar retail, hospitality, travel or tourism that likely means scaling back activity and planning for post-lockdown. If you need help please use this form and the team at the PRCA will connect you with someone with appropriate skills.

Crisis 78

Crisis Agency Government Tourism 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

An effective PR agency shouldn’t need constant hand-holding to understand these themes. Once these have been communicated, your agency should be adept at spinning these core ideas into pitch angles that resonate deeply with your market audience.

B2B 156

B2B Company Storytelling Retail 156

5W PR

OCTOBER 17, 2024

The holiday season is a prime time for toy sales when retailers and manufacturers strive to capture the hearts and wallets of eager consumers. Additionally, the holiday season is marked by a surge in gift-giving, making it a prime opportunity for toy retailers to capitalize on shoppers’ generosity.

Strategy 78

Strategy Mobile Marketing Retail 78

Ronn Torossian

JANUARY 18, 2021

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

Retail 195

Retail Consumer Agency Strategy 195

5W PR

NOVEMBER 9, 2023

Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media. Retailers and brands are increasingly recognizing the potential of leveraging retail media to enhance their holiday advertising efforts.

Trends 78

Trends Retail Advertising Advertising 78

Agility PR Solutions

DECEMBER 2, 2020

Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Brand Intimacy is the emotional science behind […].

Branding 117

Branding Brand Retail Study 117

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Previous experience working in a PR agency. Why you’ll love working here: -Top award-winning B2B tech PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

International 78

International Internal Retail Trade Shows 78

Axia PR

AUGUST 20, 2019

Recently, an overseas company contacted our public relations agency looking for earned media coverage in the United States for its coupon bargain retail website.

Agency 48

Agency Company Retail Publicity 48

5W PR

OCTOBER 10, 2024

By implementing effective marketing strategies with the help of an alcohol marketing agency , businesses can capitalize on the festive atmosphere and drive consumer demand. Partner with retailers to create exclusive holiday displays or promotions. This can expand the company’s reach and introduce the products to new customers.

Strategy 78

Strategy Marketing Retail Consumer 78

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Check out our list of top advertising and retail podcasts too! Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. On the Media.

Sports 332

Sports Radio Retail Advertising 332