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PR Pitches Journalists Will Love

ImPRessions - Crenshaw Communications

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. OK, seems simple enough. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching.

Pitching 120
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Technology Changes, People Don’t

Bad Pitch Blog

After five years client side, it only took me a couple of weeks back in agency world to see how much had changed and how much hadn''t. Seems to me we’d have fewer useless, annoying apps if more agency folk asked the above questions. Her point is that while technology has changed over the last 20 years, human behavior has not.

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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

We use technology for everything from banking and shopping to communication and entertainment. NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Webinars and events can be promoted through various channels to maximize reach.

Education 112
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Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential

Sword and the Script

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Two is the new five.

Software 103
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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130
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The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young

Sword and the Script

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60
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Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Shift Communications

We are a pay-it-forward type of Agency: after I’d proven myself for years at SHIFT’s predecessor agency in Boston, my old boss provided me with the singular honor of allowing me to open the SF office. American HQ to Plano is also a great sign (Toyota is also a client). Last but not least, this is how SHIFT operates.

Hotels 60