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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size.

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Every PR agency needs a versatile solution for meetings. An SMB can conduct market research with unlimited survey questions at a reasonable cost. UberConference.

Tools 108
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. click image for higher resolution) 2. PR tech mentions Video makers.

Analysis 173
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All About Ads – The Latest Updates in Social Media Advertising

Prohibition

X/Twitter offers $250 ad credits back to SMBs In an attempt to try get businesses back advertising on the platform, X/Twitter is offering $250 of ad credit to any SMB that spends $1,000 on X ads over the next month (until the 23 rd September).

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What I learned from 3 of the top corporate podcasters in Minneapolis

Communications Conversations

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Only one of the three panelists (Monica) records their podcast in a studio–and that’s only because their agency partner offered up a space! Nuggets that started to become clear. Would it be ideal?

Corporate 104
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The Twin Cities’ social media power brokers

Communications Conversations

Position within the agency or organization. How many 28-year-olds do you know who have started a successful 28-person social media agency? He is the chief social leader at Fallon, still one of the biggest agencies in the Twin Cities. As caretakers of the longest-running SMB chapter in the U.S., Why is she a power broker?

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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

It was a long-time client of my employer, a PR agency, and as such, I also represented one of their startup portfolio companies. Think about a hypothetical software company that designed a product for the SMB space. We did well from a PR perspective for both companies.

B2B 164