Agency SMB Technology 
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Every pro has her go-to channel for tracking news developments in technology. Every PR agency needs a versatile solution for meetings. UberConference.
ImPRessions - Crenshaw Communications
JUNE 7, 2017
Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.
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Sword and the Script
OCTOBER 3, 2023
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Have an interesting announcement from a PR technology vendor?
Sword and the Script
JUNE 18, 2024
It was a long-time client of my employer, a PR agency, and as such, I also represented one of their startup portfolio companies. Think about a hypothetical software company that designed a product for the SMB space. And business spent lavishly on technology. We did well from a PR perspective for both companies.
Sword and the Script
DECEMBER 20, 2022
There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.
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