PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 This can have a negative impact on everything from customer engagement to revenue growth, making crafting a compelling brand narrative a key strategy PR agencies can offer their clients.

Trends 97

Trends Branding Brand Publicity 97

Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. I think every content strategist should be aware of emerging trends within their industry, but that doesn’t mean being on top of every trend out there.

Content Marketing 95

Content Marketing Trends How To Travel 95

5W PR

APRIL 12, 2025

Social media integration with AR features has proven particularly effective. Holiday World’s Splashin’ Safari created AR filters specifically for their attractions, resulting in a 35% increase in social media mentions and user-generated content.

Trends 78

Trends Strategy Publicity System 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124

Trends SEO Leadership Print 124

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. The days of social posts without paid support are over. By Lisa Zanchi, Director, Digital Marketing.

Instagram 164

Instagram Social Media Facebook Trends 164

Cision

MARCH 31, 2017

If you’re in an agency, leads are just new business and customer service is your account team.). When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. You’re in PR, communications, social media or any other marketing function.

Customer Service 280

Customer Service Social Media Marketing Media 280

5W PR

NOVEMBER 26, 2024

There are certain trending techniques that game developers and publishers can use to captivate audiences and drive sales. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front.

Social Media 169

Social Media Trends Media LinkedIn 169

5W PR

FEBRUARY 23, 2025

Social media stands at the center of modern gaming and gambling PR , offering direct paths to connect with audiences and build lasting brand value. Recent data shows that 84% of adults aged 18-29 actively use social media platforms daily, making these channels perfect for reaching younger demographics in the gaming space.

Social Media 78

Social Media Leadership Strategy Media 78

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

DECEMBER 16, 2024

Merriweather, whose Instagram handle is @TheGenZPublicist , now has a PR and marketing agency in Atlanta called BStarPR. Whenever shes had the opportunity to work with a different PR agency, I have leaned into the fact that I was the young one, the Gen Zer. If they needed information on social media opportunities, I leaned into it.

Instagram 158

Instagram Agency Interviews Study 158

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Here’s what you’ll be doing: -Develop and main media lists. Monitor and track media; report trends, create reports as needed. Prepare pitch letters and assist with media outreach on behalf of clients as instructed.

Internal 323

Internal International Communications B2B 323

ImPRessions - Crenshaw Communications

MAY 31, 2024

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. Then, we can prioritize amplification of prestige earned media results in channels like paid social media or in direct marketing.

Trends 203

Trends How To Ethics Reputation 203

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Grow Our Creative Capabilities As An Agency.

Video 283

Video Facebook Social Media Creativity 283

Ronn Torossian

JUNE 1, 2021

Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. The world of PR and marketing is continuously evolving. What is more manageable is to focus on what not to do. Here are five PR tactics that PR professionals should leave in the past.

Trends 390

Trends Social Media Marketing Media 390

PRSay

JULY 12, 2024

The trends in this annual report can empower PR professionals to work better in integrated teams and use the most effective tactics to drive their initiatives. From our survey, here are three trends that we expect will transform PR over the next three years. Embracing these trends will help you succeed. In June, the U.S.

Trends 179

Trends Publicity Survey Privacy 179

5W PR

NOVEMBER 22, 2024

Monitoring media coverage is also important. Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Lastly, brands should leverage social media to the best of their abilities.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Agility PR Solutions

JANUARY 20, 2021

Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list of top media and marketing trends for 2021. Some trends from last year—namely continued fragmentation and […].

Trends 148

Trends Marketing Media Leadership 148

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. This includes website content, marketing materials, and social media posts. This can be achieved through targeted advertising on social media platforms or search engines.

Hotels 78

Hotels Local Marketing Engineering 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. To its credit, the social media manager for Duolingo posted a heartfelt apology. So how can you avoid being cancelled?

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. On the Media.

Sports 332

Sports Radio Retail Advertising 332

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Leveraging Social Media for Maximum Impact Social media platforms provide a powerful platform for sharing the brand’s story and engaging with the audience.

Storytelling 78

Storytelling Branding Brand How To 78

Cision

SEPTEMBER 20, 2016

However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. First, though, put down your phone.

Infographics 120

Infographics Social Media Media Journalism 120

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” ESG and your agency. Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. With some I was able to do more social media. Business knowledge is important .

Conference 368

Conference Pitching Writing Agency 368

5W PR

DECEMBER 5, 2024

By harnessing the power of AI and hospitality marketing agencies , hospitality businesses can gain a competitive edge, drive revenue growth, and foster lasting customer loyalty. By analyzing historical data, market trends, and competitor activities, AI can predict customer behavior and optimize marketing efforts accordingly.

How To 78

How To Marketing Trends Data 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . Branded lenses jump on trends.

B2B 310

B2B Video Social Media Creativity 310

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Adam Driver.

Agency 161

Agency Meeting Retail Energy 161

5W PR

DECEMBER 28, 2024

By crafting compelling content that resonates with target audiences and working with a casino marketing agency , casinos can not only attract new customers but also foster loyalty among existing ones. To capitalize on this trend, casinos must adopt a robust online content marketing strategy.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

5W PR

JANUARY 15, 2025

By analyzing vast troves of data, including demographics, online behavior, and social media interactions, AI algorithms can build detailed audience profiles. AI can automate mundane tasks such as research, data entry, and even the initial drafting of press releases and social media updates.

Storytelling 78

Storytelling Creativity Data Trends 78

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. 5W’s beauty & wellness team elevates brand awareness for K-beauty brands through tailored media relations, influencer programs, brand ambassador procurement, celebrity partnerships, and experiential activations. increase over last year.

Branding 78

Branding Brand Communications Marketing 78

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

5W PR

MAY 21, 2024

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies.

Technology 127

Technology Trends Company Storytelling 127