Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. big, little, agency, in-house)?

Software 148

Software Agency Pitching Analytics 148

Cision

OCTOBER 21, 2016

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Download The NALA Uses Cision PR Software to Establish Unique Client Base now.

Software 120

Software Agency Case Study Television 120

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines. We get it, finding the perfect PR tool can be overwhelming.

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression.

Software 156

Software Pitching System Analytics 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

More Agency News The latest about what’s happening with Crenshaw Communications: Mod Op Acquires Leading Tech PR Agency Crenshaw Communications Digiday and Inc. To learn more about Ragan’s PR Daily Awards visit prdaily.com/awards.

Software 156

Software Company B2B Agency 156

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Agencies are cheap and don’t want to spend on tools that cut into margins. It’s a great idea on paper but in my view, it hasn’t worked well in comms.

Software 182

Software Marketing Leadership B2B 182

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia. NOT an editorial placement. Are you kidding?

Software 149

Software Case Study Advertising Advertising 149

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR Internal International Data 62

Remote PR Jobs

DECEMBER 31, 2024

PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. This list will enhance what you bring to the table, complementing your transferable skills with software that can bring your ideas to life.

Tools 100

Tools Communications Software Google 100

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies. Internal Communications. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Retail Energy 140

Prowly

FEBRUARY 25, 2025

Choosing your PR software can feel like a gamble. However, selecting the right PR software is crucial for an effective public relations strategy. Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage. These are some of the best replacements you could consider. #1

Tools 104

Tools Software Enterprise Crisis Management 104

Bianchi Biz Blog

OCTOBER 17, 2024

With electronics and software having become a part of every industry sector and aspect of our modern life, vehicles are no exception, with today’s cars and trucks often considered by some as “smartphones on wheels.” Those interested in exhibiting should visit: [link]. The holidays will be here before you know it. We can offer some help here!)

Technology 96

Technology Automotive Mobile Software 96

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? “ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Is it easy to use? How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. This often requires a collaborative approach between marketing teams, legal counsel, and advertising agencies. Consider consulting with legal experts or advertising agencies with experience in this area.

Advertising 78

Advertising Advertising Ethics Local 78

Frederik Vincx

JULY 17, 2023

We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. These experiences instilled the urge and agency to use my service design and entrepreneurship skills to challenge this system. Only software wasn’t enough to change how the teams worked.

Software 78

Software System Training Enterprise 78

Agility PR Solutions

OCTOBER 9, 2022

New industry-first research from tech marketing agency Alloy indicates that tech companies are now prioritizing the customer lifecycle over the sales funnel—signaling a shift that could fundamentally reshape B2B sales and marketing departments worldwide.

Software 85

Software B2B Report Data 85

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies. Internal Communications. Executive Thought Leadership.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 87

Software Media Relations Media Pitching 87

Sword and the Script

JANUARY 28, 2025

Her words were posted to the Moz blog, which makes software tools for SEO. Ill never forget one fairly senior agency leader telling me at a networking event that SEO was just keywords. Shes a reputable consultant in the search engine optimization ( SEO ) world. And for a time, Google was considered the new front page.

SEO 110

SEO Publicity Engineering Google 110

Cision

JULY 17, 2017

The company that we know today was born in 1867 with Svenska Telegrambyran, the founding of the Swedish Press Agency. The first to combine media databases with PR software. I want to highlight some significant achievements for us over the years: First clipping bureau. First “how to guide” for public relations.

Infographics 0

Infographics Software Company Agency 0

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!)

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. Our worst fear is missing a message that needed immediate attention! .

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. Krebs on Security.

Enterprise 296

Enterprise Journalism Trends Resources 296

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Create a project and move tasks from sheets or mentioned on emails to the software.

Software 151

Software How To SEO System 151

Sword and the Script

MAY 21, 2024

Unless they’ve already bought this magical software that will solve all marketing problems, they aren’t likely to get it this year. You don’t get AI by procuring manila folders and staples, so if you are buying AI, you must buy tech. And tech spending has fallen in marketing as the graphic shows.

Agency 112

Agency Survey B2B Media 112

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Big Apples are the gold standard of excellence for PR practitioners in the New York metro area and celebrate the best work of PR agencies, companies, governmental bodies, and not-for-profit organizations during the prior year. .

Software 156

Software B2B Agency Company 156

5W PR

FEBRUARY 24, 2025

According to Gartner, organizations using specialized crisis management software show 30% improved response times. The post Crisis Simulation in Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 116

Agency Trends Marketing Survey 116

PRSay

NOVEMBER 25, 2024

This can provide experience before pursuing a larger agency role. Recruiters spend mere seconds on each résumé if HR software identifies yours as a match, so make yours count. Be cautious of unpaid roles, however, and carefully vet any company to avoid scams. Optimize and proofread. Generic résumés won’t stand out.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Presspage

DECEMBER 23, 2024

Today were going to take a look at 3 key PR software features you need for a top-notch issue management plan. Choosing PR software that offers comprehensive reporting dashboards will allow for a clear, real-time overview of your media performance, audience engagement, and content impactall in one place.

Software 78

Software Trends SEO Tools 78