Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts of 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. What a weird year.

Storytelling 143

Storytelling Exercises Communications Publicity 143

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Multimedia Development & Visual Storytelling. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

Agility PR Solutions

JUNE 17, 2019

Whether you are with a PR agency, a social agency or an ad agency, there is this perception that you have to be in the business of telling good stories. The post R.I.P. storytelling—storycrafting is where we should focus now appeared first on Agility PR Solutions. After all, a brand story is supposed to […].

Storytelling 140

Storytelling Agency Branding Brand 140

Ishmael's Corner

SEPTEMBER 15, 2019

The Art Of Storytelling In Business Communications And Public Relations. I rarely use this real estate to talk about the Agency, much less brag about the Agency. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.”

Technology 137

Technology Agency Real Estate Storytelling 137

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

Agility PR Solutions

JUNE 27, 2024

In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. The secret weapon here is storytelling. Facts and figures are plentiful, yet engagement frequently remains elusive. However, not just any story will do.

Storytelling 109

Storytelling B2B Agency Marketing 109

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Be honest and transparent in the storytelling, avoiding exaggerated claims or misleading information. Customize the storytelling to address specific audience segments and their unique interests.

Storytelling 78

Storytelling Branding Brand How To 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

Trends 333

Trends Industry Government Data 333

Ishmael's Corner

AUGUST 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. I put out a call to arms across the Agency for acronyms that surface on a regular basis. The post The Communicator’s Guide to Deciphering Acronyms appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. It’s weird.

Storytelling 167

Storytelling Agency Communications Publicity 167

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Branding Brand Storytelling 256

Ronn Torossian

DECEMBER 26, 2024

Learn effective influencer PR strategies for small brands to build credibility and reach targeted audiences through authentic collaborations and storytelling. The post Influencer PR Strategies for Small Brands Navigating the Digital Landscape appeared first on.

Strategy 195

Strategy Branding Brand Storytelling 195

Agility PR Solutions

MARCH 30, 2023

In the marketing world, relationships between agencies and brands are key to creating successful campaigns. One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

Storytelling 88

Storytelling Creativity Writing Agency 88

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Multimedia Development & Visual Storytelling. Managing PR Agencies.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. He is also the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications , and has worked in the industry for 25+ years. On Thursday, October 25 th at 12:00 p.m.

Community 148

Community Big Data Media Resources 148

Onclusive

DECEMBER 28, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. Which PR agency services are most relevant to your business’ primary needs? How well does your executive team understand how to leverage PR?

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. An effective PR agency shouldn’t need constant hand-holding to understand these themes. A fixed marketing plan, while beneficial, shouldn’t be the crutch that your PR agency leans on.

B2B 156

B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation.

Trends 203

Trends How To Ethics Reputation 203

Ishmael's Corner

FEBRUARY 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. The post Why ‘provocative’ should be part of your owned content strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Many (most?)

Strategy 178

Strategy Storytelling Examples Communications 178

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news.

Communications 193

Communications Sports Journalism Fashion 193

5W PR

SEPTEMBER 25, 2023

One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand. Brand storytelling aims to evoke emotions, forge connections, and communicate the brand’s unique identity.

Storytelling 78

Storytelling Branding Brand Consumer 78

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

How To 196

How To Storytelling Communications Publicity 196

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Good PR agencies/teams don’t just talk about your brand from 9 to 5. Quality PR practitioners are expert storytellers. Authentic interactions, entertaining content, and honest storytelling can capture hearts and minds in ways paid advertising cannot. Your PR team offers 24/7 support. PR creates brand advocates .

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Ishmael's Corner

MAY 18, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Become a People Manager appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

How To 182

How To Storytelling Training Communications 182

Ishmael's Corner

SEPTEMBER 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Tussle Between PR and Procurement appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Acknowledging.more.

Storytelling 187

Storytelling Communications Publicity Industry 187

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Creativity in PSAs helps make a tired message fresh.

Creativity 174

Creativity Small Business Storytelling Travel 174

Onclusive

MAY 10, 2018

According to longtime industry vet Emily Scherberth: “It’s crucial that PR pros become skilled in market research, just as advertising agency folks have been for decades. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Deirdre Breakenridge

APRIL 10, 2017

agency, media and. If you have a well-developed network of relationships you’ve nurtured over time, you’ll be able to count on them to keep you in mind the next time they or one of their colleagues needs a PR agency. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”

Communications 161

Communications Storytelling Film Training 161

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 166

Publicity Storytelling Instagram Pitching 166

Onclusive

FEBRUARY 11, 2021

At this point, I recommend that early startups initially hire a PR contractor who can develop a relationship with the business and manage the smaller amount of work that may not be financially viable for an agency. Impactful PR depends on creating a groundswell and then maintaining a regular cadence of storytelling.

How To 221

How To Media Training Financial Storytelling 221