5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. A PR agency can help doctors and healthcare providers communicate preventive tips and best practices for managing cold and flu symptoms.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

5W PR

SEPTEMBER 25, 2023

One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand. Brand storytelling aims to evoke emotions, forge connections, and communicate the brand’s unique identity.

Storytelling 78

Storytelling Branding Brand Consumer 78

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Branding Brand 88

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts of 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. What a weird year.

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Storytelling Exercises Communications Publicity 142

Ishmael's Corner

MARCH 10, 2020

The Art Of Storytelling In Business Communications And Public Relations. By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. Techniques For Effective Business Communications. We believe that is about to change.

Agency 166

Agency Storytelling Communications Marketing 166

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Storytelling Examples B2B Chemicals 115

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Ishmael's Corner

SEPTEMBER 15, 2019

The Art Of Storytelling In Business Communications And Public Relations. I rarely use this real estate to talk about the Agency, much less brag about the Agency. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.”

Technology 135

Technology Agency Real Estate Storytelling 135

Ishmael's Corner

DECEMBER 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?). The post The Top 10 Storytelling Posts of 2020, Part II appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 113

Storytelling Blogging Communications Publicity 113

Agility PR Solutions

JUNE 17, 2019

Whether you are with a PR agency, a social agency or an ad agency, there is this perception that you have to be in the business of telling good stories. The post R.I.P. storytelling—storycrafting is where we should focus now appeared first on Agility PR Solutions. After all, a brand story is supposed to […].

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Storytelling Agency Branding Brand 137

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. The post Where Do You Find Data For PR Storytelling? But where does the data come from?

Storytelling 149

Storytelling Data Survey Financial 149

Ishmael's Corner

FEBRUARY 1, 2021

The Art Of Storytelling In Business Communications And Public Relations. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. The post There’s no debate: Not paying an intern as a PR agency is unethical.

International 106

International Internal Agency Storytelling 106

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

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Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.

Storytelling 62

Storytelling B2C B2B Consumer 62

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. An effective PR agency shouldn’t need constant hand-holding to understand these themes. A fixed marketing plan, while beneficial, shouldn’t be the crutch that your PR agency leans on.

B2B 156

B2B Company Storytelling Retail 156

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 74

Storytelling Agency Communications Publicity 74

Ishmael's Corner

DECEMBER 2, 2014

Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

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Storytelling Chemicals Infographics Agency 157

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Best Storytelling Posts of 2019 Part II appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Here comes the second half. Here comes the second half.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Agility PR Solutions

JUNE 16, 2024

B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done.

B2B 114

B2B Study Storytelling Strategy 114

Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. The ramifications for PR are counter-intuitive.

Storytelling 157

Storytelling Journalism Training Resources 157

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Techniques For Effective Business Communications. Obviously, I have my views on the topic. But what about the PR folks on the front line.

Storytelling 114

Storytelling Conference Survey Communications 114

ImPRessions - Crenshaw Communications

MAY 4, 2015

In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

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Storytelling Insurance Insurance Film 120

Ishmael's Corner

MARCH 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. Techniques For Effective Business Communications. To this point, we’ve considered the methodology as our intellectual property.

Storytelling 82

Storytelling Communications Agency Publicity 82

Ishmael's Corner

FEBRUARY 22, 2018

The Art Of Storytelling In Business Communications And Public Relations. Every person in a consultancy — and not just a PR agency … could be any type of professional services firm — has experienced a client who adds what we’ll call “extra obstacles” to achieving success. Techniques For Effective Business Communications.

Agency 71

Agency Storytelling Communications Publicity 71

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Techniques For Effective Business Communications. Not only is every story unique, but the methods in which each one is told vary greatly.

Storytelling 106

Storytelling B2B Creativity Technology 106

5W PR

JUNE 28, 2018

Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. By giving an audience something to resonate with – like an underdog brand fighting against injustice, or an innovative company creating a new world, PR agencies can make their marketing campaigns far more appealing.

Storytelling 60

Storytelling Infographics Agency Strategy 60

Agility PR Solutions

FEBRUARY 4, 2019

In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling. The post Agency of the Year: SourceCode’s inspiring mission produces landmark results appeared first on Agility PR Solutions.

Agency 104

Agency Storytelling Communications Publicity 104

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation.

Trends 203

Trends How To Ethics Reputation 203

The Hoffman Agency

APRIL 26, 2024

Like a sort of self-actualization magpie, I’ve built up a treasure trove of ideas, storytelling skills, niche interests, good friends, hobbies, habits, artifacts and trinkets — an ever-growing collection of cool stuff. The post Setting Up Shop at The Hoffman Agency in London appeared first on The Hoffman Agency.

Agency 36

Agency Internal International Energy 36

Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. That explains why if you audited the content generated by PR (in-house + agency), you would find most efforts capture little or no anecdotal content. They bring realness to the storytelling. It makes no sense.

Storytelling 136

Storytelling Communications Employee Engineering 136

Agility PR Solutions

AUGUST 1, 2024

So it’s important to have a consumer tech PR agency that will create a strategy that cuts through all that noise and captures the imagination of the public. Storytelling in consumer tech […] The post How to impress the public and bring awareness using consumer tech PR appeared first on Agility PR Solutions.

Consumer 105

Consumer Publicity How To Storytelling 105

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 94

Storytelling Measurement Ethics Web 94

Ishmael's Corner

SEPTEMBER 9, 2014

One of the best parts of my job involves conducting storytelling workshops. I’m constantly refining the package shared with participants in our workshops for business storytelling. Enter storytelling stage left. 1 Ladies’ Detective Agency” series, harpoons those pesky (oops) adjectives. for the PDF reprint.

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Storytelling Journalism Corporate Agency 128

Sword and the Script

NOVEMBER 19, 2019

3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development. The post Storytelling is the Essence of Brand Development; Off Script No.

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Storytelling Branding Brand Customer Service 83