PRSay

FEBRUARY 8, 2018

This excerpt is from an actual marketing agency brochure, name deleted to protect the guilty individual.). Find more articles on writing and storytelling in the February issue of Strategies & Tactics. Don Bates, APR, Fellow PRSA, conducts public and private PR-writing workshops in the United States and abroad.

Writing 150

Writing Storytelling Data Analysis 150

5W PR

DECEMBER 4, 2024

It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Storytelling Storytelling is a powerful tool in lifestyle marketing. By hosting pop-up shops, events, or workshops, brands can create a sense of community and foster brand loyalty.

Branding 78

Branding Brand Marketing Storytelling 78

5W PR

DECEMBER 23, 2024

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination.

Travel 78

Travel Tourism Marketing Local 78

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Get to know digital marketing and storytelling. You’re in the right place!

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

Energy 128

Energy Leadership Meeting LinkedIn 128

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Creativity Industry 245

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. which is what all fiction books do, right? All Year Long, by Eric Harvey. 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. 13 visual storytelling tips and the. Social Media Workshop presentation. Social Media Workshop with Paul Maccabee and Christina Milanowski from. Consider that as of last week: Taylor Swift had 46.5 million Twitter followers.

Social Media 82

Social Media Media YouTube Film 82

The Hoffman Agency

FEBRUARY 16, 2021

As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. And with that, the agency has helped me to become a better storyteller.

Creativity 69

Creativity Storytelling Agency Journalism 69

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include sponsoring conferences, workshops, or online communities dedicated to sobriety and mindful living.

How To 78

How To Resources Storytelling Community 78

The Hoffman Agency

SEPTEMBER 3, 2020

I have already picked up so much and am excited to continue learning and growing with the agency. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story.

Storytelling 69

Storytelling Internal International Instagram 69

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. The best advice I’ve received during my internship was during the workshop with Lou. By Josh Madrid, Intern.

Exercises 69

Exercises Pitching Storytelling Internal 69

Ishmael's Corner

MAY 5, 2015

GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. There’s still “care” in the Agency — care for clients, care for the work we do and care for each other.

Storytelling 60

Storytelling SEO Agency Leadership 60

5W PR

AUGUST 22, 2024

Visual storytelling Developing a unique visual identity that reflects the brand personality and the lifestyle it embodies is important. Experiential marketing Creating events, workshops, or contests that embody the lifestyle promoted by the brand is essential.

Branding 78

Branding Brand Customer Service Storytelling 78

Frederik Vincx

JULY 17, 2023

These experiences instilled the urge and agency to use my service design and entrepreneurship skills to challenge this system. Designing workshops and material. Service storytelling We shared everything we learned. Video lessons , webinars , self-service workshops, guides , branded tools and so on.

Software 78

Software System Training Enterprise 78

5W PR

SEPTEMBER 11, 2023

Storytelling Every research study has a story behind it. Storytelling humanizes the research and makes it relatable. Community engagement Hosting workshops, webinars, or town hall sessions where researchers interact directly with the community can foster a deeper understanding of the research and address any questions or concerns.

Publicity 78

Publicity Communications Study Storytelling 78

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Nothing to grab the listener or distinguish one agency from the other. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. Stories connect.

Storytelling 82

Storytelling Chemicals Nonprofit Agency 82

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. It provides great resources on how to maneuver agency hurdles, manage client interactions and how to grow your brand whether you’re a beginner, expert or anyone in between.

Blogging 68

Blogging Education Resources Creativity 68

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR 20/20

JUNE 25, 2019

Our agency will forever “look beyond” to what’s next in our quick-paced industry, and it’s with that intrinsic drive that we launched Marketing AI Institute with the mission to make artificial intelligence more approachable and actionable for modern marketers. Storytelling with the Cognitive Content Hub™. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Solo PR Pro

AUGUST 9, 2016

The cross section of independents, agencies and in-house PR pros affords a unique opportunity for learning and networking. Solo Panel – Ask the Expert workshop with Kellye Crane, Karen Swim, APR and Lanette Hart, APR, CPRC. Master Storytelling– Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Storytelling Instagram Crisis 40

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Now, I grew up in a Christian home, but I still think there are some interesting lessons we can learn on effective public relations from the history of what is now the largest religion in the world.

Publicity 94

Publicity Creativity Measurement Twitter 94

MaccaPR

DECEMBER 17, 2014

While critics may scoff at advertisers for heavily emphasizing womens’ insecurities and self-loathing, I think it’s the ad’s power to showcase these realities through visual storytelling that allows fem-vertising to become such a critical piece of the gender equality puzzle. Source: Verizon ). Interviews Brand Strategy'

Interviews 61

Interviews Marketing Advertising Advertising 61

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 81

Sports Agency Creativity Industry 81

The Hoffman Agency

AUGUST 10, 2022

Shortly after, The Hoffman Agency contacted me. I’ve also had the privilege of receiving direct instruction from our CEO and founder Lou Hoffman himself by attending his storytelling workshops. During the interview process, I was wowed by the care they took in seeking applicants who would be a good fit with the rest of the team.

Travel 36

Travel Storytelling Meeting Internal 36

Ishmael's Corner

JUNE 8, 2015

The Hoffman Agency. After one particularly cynical workshop put on by a sales agent at Shoreline Entertainment, you would have thought that making a break into this industry requires a blood sacrifice and your first-born child.). I asked Melissa to share a window on her experiences at Cannes. By Melissa Lewelling.

Communications 60

Communications Film Guidelines Pitching 60

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. In the ad copy itself we focused primarily on each page’s content, rather than heavy-handed verbiage around working with The Hoffman Agency.

Advertising 36

Advertising Advertising B2B Facebook 36

NewsWhip

MAY 12, 2021

.” And, then sometimes the ideas are bigger or have a longer life cycle, and our creative team will go back to the drawing boards, take some time to put together a really thoughtful proposal, and then workshop it with the brand, and then we post it eventually. I love our bigger agency team. So, it’s a huge team effort.

Trends 78

Trends Branding Brand Reddit 78

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. As a sophomore Shelby was selected for an internship with the largest agency in the region, while competing with juniors and seniors.

Groups 60

Groups Internal International Conference 60