Bianchi Biz Blog

OCTOBER 17, 2024

And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.

Technology 96

Technology Automotive Mobile Software 96

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. But we should also be thankful for technology that connects us to breaking news. The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications. Without them, we would not have seen such growth through the year. .

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Agency B2B B2C Pitching 310

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Agility PR Solutions

OCTOBER 30, 2024

With advanced technologies in place today, PR professionals are more adept than ever before at being a step ahead of potential crises. One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis.

Crisis Management 178

Crisis Management Crisis Technology Agency 178

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

Agility PR Solutions

JANUARY 12, 2025

Influencer marketing agencies, traditionally known for their hands-on approach to selecting influencers, managing campaigns, and tracking results, are now embracing AI and automation to streamline their operations. Artificial Intelligence and automation are transforming every industry, and influencer marketing is no exception.

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Agency Marketing Technology Industry 105

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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Agency Strategy Communications How To 195

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Agility PR Solutions

SEPTEMBER 30, 2022

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. Using the latest technology and features, you can keep your clients and the […]. The post The importance of using the right communication tool for PR agencies appeared first on Agility PR Solutions.

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Tools Agency Communications Crisis Communications 175

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? on the Talkwalker listening & analytics platform.

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Training Video Analysis Data 399

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Training and support are essential for helping team members adapt to new technologies.

Analytics 146

Analytics Strategy System Ethics 146

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Prior PR agency internship experience is a plus .

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Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

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ImPRessions - Crenshaw Communications

MARCH 6, 2023

As VP, Sasha oversees strategy and execution for many of the firm’s sales tech and other enterprise technology clients. She also contributes to new business efforts and continuing education for agency team members. Prior to her role at Crenshaw Communications, Sasha held roles at N6A, SourceCode Communications and PAN Communications.

Agency 156

Agency Communications Enterprise B2B 156

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

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Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. But in PR, calling an agency “independent” is sometimes a polite way of saying “cheap.” And it sometimes applies.

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Agency Creativity Corporate International 351

5W PR

MAY 21, 2024

From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives. Utilize storytelling to highlight the unique features and disruptive potential of the technology.

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Technology Trends Company Storytelling 127

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

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Measurement Data Hotels Viral 396

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. “It

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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Technology Television Web Social Media 266

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

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ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Prior experience within the technology industry (adtech, martech, SaaS, security, AI, etc.)

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B2B Policies Case Study Enterprise 291

5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

Technology 133

Technology System Government Groups 133

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. On the Media.

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Sports Radio Retail Advertising 332

Agility PR Solutions

OCTOBER 18, 2023

New research from tech-focused storytelling and experiences agency Alloy finds that less than half of tech brands surveyed indeed […] The post B2B marketing insights for improving technology business performance appeared first on Agility PR Solutions.

B2B 114

B2B Technology Marketing Storytelling 114

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have.

B2B 179

B2B Software Ethics Leadership 179

5W PR

NOVEMBER 13, 2024

5W understands that success in media and advertising requires more than just great technology. The post Shaping Media and Advertising in 2025: Key Shifts on the Horizon appeared first on Public Relations Blog | 5W PR Agency | PR Firm. It requires the right strategies to stand out in a rapidly changing field.

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Advertising Advertising Privacy Ethics 157

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products.

International 78

International Internal Crisis Management Technology 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

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Conference Marketing Case Study Measurement 329

Agility PR Solutions

OCTOBER 7, 2024

Due to changing work habits (and those made a necessity during COVID) and emerging technology, hybrid models have gained significant […] The post Making a hybrid work model work for today’s communications agency appeared first on Agility PR Solutions.

Agency 110

Agency Communications Technology Publicity 110

5W PR

JANUARY 30, 2025

The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm. This data helps PR teams refine their strategies and demonstrate ROI to stakeholders.

SEO 143

SEO Social Media Crisis Communications Media 143

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines.

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Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. agency, media and. A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

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Travel Technology Conference LinkedIn 281