ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Agility PR Solutions

SEPTEMBER 30, 2022

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. Using the latest technology and features, you can keep your clients and the […]. The post The importance of using the right communication tool for PR agencies appeared first on Agility PR Solutions.

Tools 178

Tools Agency Communications Crisis Communications 178

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? on the Talkwalker listening & analytics platform.

Training 399

Training Video Analysis Data 399

Stephen Waddington

JANUARY 7, 2021

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. So why my optimism around freelancing, new agency starts and scaling? The marketing and PR agency market has followed the wider economy and society.

Agency 171

Agency Energy Travel Government 171

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Prior PR agency internship experience is a plus .

Internal 323

Internal International Communications B2B 323

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

ImPRessions - Crenshaw Communications

MARCH 6, 2023

As VP, Sasha oversees strategy and execution for many of the firm’s sales tech and other enterprise technology clients. She also contributes to new business efforts and continuing education for agency team members. Prior to her role at Crenshaw Communications, Sasha held roles at N6A, SourceCode Communications and PAN Communications.

Agency 156

Agency Communications Enterprise B2B 156

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. But in PR, calling an agency “independent” is sometimes a polite way of saying “cheap.” And it sometimes applies.

Agency 351

Agency Creativity Corporate Internal 351

5W PR

MAY 21, 2024

From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives. Utilize storytelling to highlight the unique features and disruptive potential of the technology.

Technology 127

Technology Trends Company Storytelling 127

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. “It

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Prior experience within the technology industry (adtech, martech, SaaS, security, AI, etc.)

B2B 291

B2B Policies Case Study Enterprise 291

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

Technology 129

Technology System Government Groups 129

Agility PR Solutions

OCTOBER 18, 2023

New research from tech-focused storytelling and experiences agency Alloy finds that less than half of tech brands surveyed indeed […] The post B2B marketing insights for improving technology business performance appeared first on Agility PR Solutions.

B2B 117

B2B Technology Marketing Storytelling 117

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. On the Media.

Sports 332

Sports Radio Retail Advertising 332

Agility PR Solutions

OCTOBER 7, 2024

Due to changing work habits (and those made a necessity during COVID) and emerging technology, hybrid models have gained significant […] The post Making a hybrid work model work for today’s communications agency appeared first on Agility PR Solutions.

Agency 113

Agency Communications Technology Publicity 113

Bianchi Biz Blog

OCTOBER 17, 2024

And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.

Technology 96

Technology Automotive Mobile Software 96

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. agency, media and. A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

Agility PR Solutions

OCTOBER 30, 2024

With advanced technologies in place today, PR professionals are more adept than ever before at being a step ahead of potential crises. One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis.

Crisis Management 181

Crisis Management Crisis Technology Agency 181

Deirdre Breakenridge

DECEMBER 24, 2014

Technology is always changing and you will always have to be learning new skills to continue to be a top performer. If you love to cook, find PR or marketing agencies that have food clients. He gave me my first opportunity to work at a PR agency. You’ll be spending a lot of time at work and you want to make sure you’re happy.

Interviews 410

Interviews LinkedIn Groups Meeting 410

Agility PR Solutions

SEPTEMBER 10, 2023

New research from tech PR and content agency Fourth Day Public Relations shows that US technology businesses want to make […] The post US tech firms to European PR agencies: ‘We expect more than media relations’ appeared first on Agility PR Solutions.

Media Relations 113

Media Relations Agency Media Technology 113

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 103

SEO Agency B2B Technology 103

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Krebs on Security.

Enterprise 296

Enterprise Journalism Trends Resources 296

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics.

B2B 278

B2B Leadership Survey Data 278

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Journalism 344

Journalism Internal International Pitching 344

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. DEI becomes mission-critical. There are no more excuses. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

MAY 30, 2019

Large brands like Unilever or Dell might have one global PR agency with offices in all key markets to support their strategy. Another common approach for big brands is to have multiple PR agencies across core regions and geographies (possibly through a network like the PROI ). Respect the norms and work inside of them.

Internal 268

Internal International Agency Examples 268

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Previous experience working in a PR agency. Why you’ll love working here: -Top award-winning B2B tech PR agency.

B2B 203

B2B Policies Case Study Enterprise 203