ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces.

B2B 295

B2B Industry Company Case Study 295

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. What do they want you to read? Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Deirdre Breakenridge

SEPTEMBER 21, 2015

To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Even better, it means we all finally have a tool to show our parents, spouses, etc.

Publicity 150

Publicity Corporate Tools Agency 150

Sword and the Script

MAY 21, 2024

You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help. First, this same survey shows that CMOs have cut back on technology procurement. Anyone who’s worked in B2B technology for more than a minute has seen organizational maturity charts.

Agency 112

Agency Survey B2B Media 112

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. In this episode of the BuzzStream podcast, I’m joined by Matt Foster, the Digital PR Manager at Distinctly, to discuss their white paper and how agencies can (and should) integrate AI into their processes.

Digital PR 62

Digital PR How To Analysis Tools 62

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Here’s a roundup of other news and links from the world of PR technology.

SEO 165

SEO Content Marketing Marketing Software 165

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Social Media 120

Flack's Revenge

JANUARY 23, 2018

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. The Right Communications and Technology Stuff.

Privacy 120

Privacy Film Enterprise Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Why clients hire agencies, consultants and freelancers: an extra pair of hands. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

FEBRUARY 26, 2019

PR professionals, especially agencies, are prone to overstate the relationships, but there is an element of being a familiar, diligent and reliable source. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Shift Communications

JUNE 19, 2017

An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. Vice President, Marketing Technology. cta] The post GDPR Primer for Marketing and Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling. Is your agency bringing strategic insights to the table? Give our services a try. Talk to Us!

Content Marketing 101

Content Marketing Marketing Enterprise Infographics 101

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. We’re helping several agency clients and in-house communication teams work through AI risk and opportunity issues.

Publicity 105

Publicity Tools Exercises Ethics 105

Cision

APRIL 5, 2016

Learn top tactics with Cision’s free white paper! What I like most… It’s a tie between building relationships with your clients, agency partners, reporters, etc. When I completed my first press trip, I was 22 and at my first agency job out of college. Do you know how to handle crises in real time?

Sports 120

Sports Industry Customer Service Travel 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A marketing department or agency cannot just recycle other people’s content.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

NewsWhip

MARCH 11, 2020

We see this first hand through our work with hundreds of media companies, comms agencies and brands who all wrestle with understanding misinformation, misleading narratives and polarised audiences each day. NewsWhip research center library of white papers . So, how can we help improve this situation? . Access to NewsWhip Spike.

Data 99

Data Resources Technology Analytics 99

Cision

AUGUST 26, 2015

Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Click here for our free live-streaming white paper! . — Steve Farnsworth (@Steveology) August 12, 2015. CEO of Evolve!

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. One of those industries that companies need to follow is ad tech because of the power that this technology has to automate as well as serve very targeted ad campaigns to consumers.

Company 88

Company Strategy Publicity Advertising 88

Sword and the Script

JUNE 13, 2017

This marketing philosophy fits beautifully with the B2B technology lifecycle – a long sales process with multiple reviewing departments, let alone decision makers. Can your agency bring big ideas – and execute them? articulated a long time ago in The Cluetrain Manifesto : all markets are conversations. relationships over transactions.

Content Marketing 88

Content Marketing Marketing B2B Analytics 88

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Why then, does marketing need more white papers, landing pages and registrations? More, More and Still More. And maybe there isn’t.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

APRIL 18, 2024

Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. The post Navigating the Media Landscape: A B2B Tech PR Blueprint appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Build genuine relationships, offering value first and foremost before expecting anything in return.

B2B 78

B2B Media LinkedIn Infographics 78

Shift Communications

FEBRUARY 3, 2015

Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry. If you don’t have the in-house capabilities to be smart with data, work with other agencies that do. Account Manager, Marketing Technology. The client gets some great press out of it.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Prohibition

OCTOBER 2, 2023

Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. This underscored the importance of staying ahead of technological advancements and the need for businesses to prioritise cybersecurity in what looks to be the permanent future.

B2B 77

B2B Trends Strategy B2C 77

Sword and the Script

SEPTEMBER 2, 2014

While I was meeting with one prominent agency principle, I asked her what else I needed to do to fill out my skill sets for my career path. She looked at me and point blank said, “Well, if that is your weakest link, and that’s an important one, then take it head on and get a PR agency job for a year.”.

Content Marketing 114

Content Marketing Mobile Google Web 114

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 81

Survey Industry Communications Corporate 81

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). You spent much of your 20s working in media and agency environments. Working in an agency gives you access to so many opportunities. I think especially in marketing and communications, it’s vital to be an early adapter and learn new technologies.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

OCTOBER 7, 2019

White papers. With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Shift Communications

SEPTEMBER 21, 2015

Use the spreadsheet or data analysis software of your choice to make a rank chart over time: What we see in the chart above are some terms that have accelerated their discussion volume considerably in the last month, such as terms around social media tools, white papers, and Twitter. Vice President, Marketing Technology.

Trends 60

Trends Pinterest Analysis Leadership 60

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. Can your agency speak finance? You need both for effective marketing.

Marketing 74

Marketing Measurement Content Marketing Survey 74

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. The potential to technology may be unlimited, but the human condition is finite. 37% white papers. Can your agency bring big ideas and execute?

B2B 67

B2B Report Marketing Survey 67

Shift Communications

JUNE 21, 2022

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. It’s not only possible, but normal, for a technology to do both good and harm at the same time. It wasn’t a bonafide economy until much more recently.

Marketing 60

Marketing Financial Conference System 60