Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. I think every content strategist should be aware of emerging trends within their industry, but that doesn’t mean being on top of every trend out there.

Content Marketing 95

Content Marketing Trends How To Travel 95

5W PR

NOVEMBER 12, 2024

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. The Rise of DIY and Hacks TikTok has also fueled a resurgence of DIY beauty trends.

Trends 78

Trends Consumer Marketing Viral 78

Notified

NOVEMBER 20, 2024

In o ur recent webinar with Ragan Communications , agenc y leaders Karen Swim , APR, President and Founder of Solo PR Pro/Words For Hire , and James Walker , EVP and General Manager of Weber Shandwick , shared top tips on how teams should prepare for the year ahead.

Agency 255

Agency How To Communications Trends 255

5W PR

NOVEMBER 26, 2024

There are certain trending techniques that game developers and publishers can use to captivate audiences and drive sales. The post Trending Video Game Marketing Techniques to Boost Sales appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Video 78

Video Trends Marketing Advertising 78

Business Wire

DECEMBER 22, 2021

What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. These valued insights offer PR pros guidance for setting their focus for the new year.

Publicity 441

Publicity Blogging Trends Agency 441

5W PR

JANUARY 29, 2025

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. The post 5W at Cosmoprof North America Miami: The Beauty Trends Defining 2025 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Storytelling Consumer Technology 78

ImPRessions - Crenshaw Communications

MAY 31, 2024

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. Laura Minskere advises agencies to invest a set amount of time, e.g. 6-8 hours per month, for digital training.

Trends 203

Trends How To Ethics Reputation 203

Ronn Torossian

MARCH 31, 2025

Learn how corporate communications will evolve by 2025 with AI, personalization, transparency and video content reshaping how businesses connect with stakeholders The post Corporate Communications Trends in 2025: Navigating a Future of Transparency, Personalization, and Technology appeared first on.

Corporate 195

Corporate Technology Trends Communications 195

Ronn Torossian

DECEMBER 30, 2021

The post Upcoming Trends in Advertising appeared first on. Various tools or features such as voice assistance weren’t widely available. This meant that marketers had to use the technologies that were existing at the […].

Advertising 195

Advertising Advertising Trends Technology 195

PRSay

JULY 12, 2024

The trends in this annual report can empower PR professionals to work better in integrated teams and use the most effective tactics to drive their initiatives. From our survey, here are three trends that we expect will transform PR over the next three years. Embracing these trends will help you succeed.

Trends 179

Trends Publicity Survey Privacy 179

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies. Trend Spotting. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Ronn Torossian

MARCH 1, 2022

The post Consumer Trends that Impact Marketing Strategies appeared first on. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].

Consumer 195

Consumer Trends Strategy Marketing 195

Ronn Torossian

DECEMBER 16, 2024

The post Influencer Marketing: Trends, Challenges, and the Future of Social Commerce appeared first on. Social commerce and long-term influencer partnerships are transforming digital marketing, offering new ways to connect brands with audiences through authentic, seamless experiences.

Trends 195

Trends Marketing Branding Brand 195

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Nicole Gainer is an associate vice president at Red Thread PR , a Brownstein Group PR specialty agency that brings an integrated, multichannel mindset to connecting B2B and B2C brands to their customers, communities and industries.

Trends 187

Trends Video B2C Measurement 187

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. We’ve also seen an increase in solution and agency partners as well. These three top trends are shaping the streaming landscape and, thus, its communications. AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. We’ve also seen an increase in solution and agency partners as well. These three top trends are shaping the streaming landscape and, thus, its communications. AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

Sword and the Script

FEBRUARY 4, 2025

The answer to that question offers real insight into a persons ability, or an agencys ability, to execute. Youll have a better sense of their ability to identify story angles and conceptually match those to current news trends. Its also a good question for consultants, agencies and job seekers to be asked.

Financial 147

Financial Report Pitching Journalism 147

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Valerie Di Maria is principal at the10company , a strategic marketing and communications agency. Empathy is essential. Photo credit: dragana gordic ].

Trends 187

Trends Communications Skype Employee 187

Prowly

JULY 8, 2021

Should you hire a PR agency or handle public relations in-house? Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. Well, it’s complicated. We know how hard it can be […].

Agency 197

Agency Publicity Industry Trends 197

5W PR

NOVEMBER 13, 2024

Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market. The post Shaping Media and Advertising in 2025: Key Shifts on the Horizon appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 157

Advertising Advertising Privacy Ethics 157

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies. Trend Spotting. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Wadds Inc.

OCTOBER 28, 2024

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. Half of agencies pitch monthly and some pitch weekly.

Pitching 98

Pitching Industry Publicity Financial 98

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Monitor and track media; report trends, create reports as needed. Prior PR agency internship experience is a plus . Why you’ll love working here: -Top award -winning B2B tech agency. We look forward to hearing from you!

International 323

International Internal Communications B2B 323

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Our clients are often sitting on a goldmine of data whether this is sales stats, user trends, or even a rise in sales for a specific product.

Digital PR 62

Digital PR International Internal Data 62

Konnect Agency

MARCH 19, 2025

Trending Ingredients: Whats Hot in 2025 Of course, ingredients make a BIG impact at Expo West. From Date Better to Joolies, brands continue to showcase dates as the go-to natural sweetener, proving that this trend has serious staying power. The post Expo West Trends We Cant Stop Talking About appeared first on Konnect Agency.

Trends 52

Trends Fashion Energy Travel 52

Agility PR Solutions

OCTOBER 30, 2024

AI in PR and social listening is revolutionizing how agencies respond to and prevent crises. […] The post How AI and social listening work together to revolutionize PR crisis management appeared first on Agility PR Solutions.

Crisis Management 178

Crisis Management Crisis Technology Agency 178

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. At a typical PR agency, success can depend on getting timely client approval for a same-day response to a breaking story.

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. What did I learn then, and how similar is my current experience to it?

Conference 368

Conference Pitching Writing Agency 368

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. As reported in Business of Fashion , K-beauty is no longer seen as a fleeting trend but a full-fledged product category, making strategic marketing essential. Here’s why a PR strategy matters and how it can help brands flourish stateside.

Branding 78

Branding Brand Communications Marketing 78

Prowly

MARCH 18, 2022

This time, we’re talking to Barnaby Patchett, Managing Director at One Nine Nine Agency. The post Prowly #PRChat with Barnaby Patchett, Managing Director at One Nine Nine Agency appeared first on Prowly Magazine. he paired […].

Agency 166

Agency Industry Trends 166

5W PR

MAY 21, 2024

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. Media monitoring AI-driven tools can comb the web in real time, identifying relevant media mentions, industry trends, and possible crisis situations.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. They’re geeks at heart. Supply chain optimization PR?

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

5W PR

NOVEMBER 22, 2024

Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. The post The Power of PR in Corporate Communications: Enhancing Your Company’s Image appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Monitoring media coverage is also important.

Corporate 130

Corporate Communications Crisis Communications Crisis 130