Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. But cancellations result when hashtag-jumping is obviously for a quick visibility hit.

Construction 385

Construction Social Media Crisis Reputation 385

5W PR

NOVEMBER 1, 2024

Platform-Specific Campaigns: We identify the right platforms for your brand—whether it’s TikTok for viral content, TikTok Shop for seamless shopping integration, or Pinterest and Instagram for visually-driven storytelling. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

Measurement 396

Measurement Data Hotels Viral 396

5W PR

OCTOBER 24, 2024

The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms. Trending Now: The Rise of Natural Beauty One key trend that dominated discussions was the rise of natural beauty. Tina Knowles and renowned makeup artist Pat McGrath.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

5W PR

APRIL 8, 2025

On one hand, a viral TikTok moment can trigger an immediate surge in Amazon sales. One key strategy: product bundling to align with trending categories and inform advertising campaigns. And when it comes to metrics, not every post has to go viral right away.

Retail 78

Retail Viral Community YouTube 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Videos with branded hashtags are not only available in a user’s normal feed, but also in the Trending section of the Discover tab, making these videos widely viewable. Branded lenses jump on trends. Branded lenses also let companies land in the Trending section of the Discover tab for ten days. million likes. .

B2B 310

B2B Video Social Media Creativity 310

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link]. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. START YOUR FREE TRIAL TODAY What are the benefits of brand research? This goes beyond just tracking mentions or comments.

Examples 104

Examples Brand Branding How To 104

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Brand Branding Viral 78

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies.

Trends 88

Trends Viral Fashion Tools 88

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. Below is a breakdown of the top social media trends based on recent research and happenings in the space.

Social Media 87

Social Media Trends Media Instagram 87

Buzzstream

DECEMBER 30, 2024

Youve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. Think of it as adding something new to a trending story. Its quick and agile.

Pitching 62

Pitching Trends Google Data 62

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

AUGUST 16, 2023

From informative makeup routines to dupe recommendations for viral products, TikTok provides insights into the latest beauty trends and even sheds light on public controversies and various news stories. Coquette beauty Coquette Beauty takes the lead as the foremost emerging beauty industry trend of 2023.

Trends 78

Trends Viral Industry Data 78

5W PR

NOVEMBER 14, 2023

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Gen Z Slang is actually pretty spot on, check out some of their word creations! Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks & More What are some of the cultural things they love?

Trends 78

Trends Fashion Film Viral 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. This promotion of a mundane personal health topic made all the difference.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prowly

JANUARY 29, 2025

You don't want to be scrambling for journalist contacts when your brand is trending for all the wrong reasons. Before (or instead of) your morning coffee, you can spot potential issues, track sentiment changes, and catch those first few negative mentions before they become a trend.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways. What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

Prowly

FEBRUARY 18, 2025

TRY PROWLY FOR 7 DAYS FREE #7 Monitor and respond in real time The best digital PR campaigns follow trends and ensure the brand is in sync with its target audience. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Learn more about our media database.

Examples 104

Examples How To Product Launch Print 104

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

MAY 26, 2016

Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. We’re well on our way toward this trend. Imagination and creativity will rule. Mobile video media will be the norm. Even more globalization.

Viral 136

Viral Creativity Advertising Advertising 136

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. Sure it’s a proven method for connecting with your audience around popular events and trends, but never lose sight of your message along the way. Build Tribes!

Marketing 138

Marketing Conference Trends Viral 138

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Reel template options are also being expanding to facilitate jumping onto trends easier. Take a look at our round up below: Instagram changes it video layouts .

Instagram 118

Instagram Social Media Video Facebook 118

Buzzstream

NOVEMBER 21, 2024

The Grapevine – Monthly PR Campaign Roundup The Grapevine offers a monthly snapshot of the best campaigns across industries and insightful year-end trends that can be used for ideation and inspiration. I’ve seen it first-hand in my own agency experience. The feature I love that The Grapevine team does is their year-end report.

Digital PR 62

Digital PR SEO Web Resources 62

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Konnect Agency

NOVEMBER 16, 2022

Consumers are savvy and are able to tell when a brand is creating a video for the sake of jumping on the video trend bandwagon. Other Considerations a PR Agency Keeps in Mind. A PR Agency’s POV on the Elusive ‘Viral Video’. The short answer is simply, virality can’t be controlled or forced.

Video 52

Video Agency Viral Nonprofit 52

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. They’re now even expanding their viral line of tumblers to cater towards children & teens. Unsurprisingly, the Boxes sold out in less than a day.

Consumer 78

Consumer Strategy Viral Marketing 78

NewsWhip

OCTOBER 9, 2024

The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world.

Viral 78

Viral Privacy Ethics Technology 78

Shift Communications

NOVEMBER 3, 2014

Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge. The end product is a commercial spot or online video.

Advertising 92

Advertising Advertising Viral YouTube 92

Cision

MAY 11, 2016

The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . I always want to represent brands that will positively reflect back onto my brand or agency. to viral social media campaigns. . How do you envision the future of PR?

Television 120

Television Travel Tourism Pitching 120

5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”.

Brand 88

Brand Branding Marketing Viral 88

5W PR

APRIL 13, 2022

However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Retail 88

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Big brands have the resources, the marketing talent and the distribution clout to leverage a market trend, but they often fail, in part because they’re not nimble enough to change quickly.

Brand 136

Brand Branding Comparison Storytelling 136

5W PR

JANUARY 2, 2017

By setting your content up in a way that’s shareable (or even viral), media will take notice. As time goes on, seasons change and trends emerge, your keyword research will need to be refreshed. The post Using Keyword Research to Boost your PR Campaign appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

SEO 84

SEO Viral Engineering Web 84