Melissa Agnes

OCTOBER 13, 2014

Internal communications: In a disaster, will communicating with third-party agencies, internal stakeholders, different departments, different parts of the city, different business units or franchises, etc., White paper: Dark Websites as a Crisis Communications Strategy. in real-time, become an issue? Dark websites.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers.

Enterprise 296

Enterprise Journalism Trends Resources 296

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. The post How to Build Media Relationships in Niche Tech Verticals appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

How To 78

How To Media Case Study Technology 78

5W PR

MARCH 20, 2025

Building Trust Through Strategic Communications Defense technology companies must establish themselves as trusted partners to government agencies. Successful companies focus their communications on solving specific agency problems rather than simply promoting their technology. Highlight past performance and customer satisfaction.

Government 60

Government Technology Case Study Leadership 60

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. If you have a PR agency, definitely get them to do it! How do go about entering awards?

B2B 295

B2B Industry Company Case Study 295

PRSay

MARCH 25, 2025

PRsay spoke with Sparrer, a PRSA member and principal and co-founder of San Francisco-based agency Bospar , about the inspiration behind Game Face, the importance of introducing PR to the next generation and how storytelling can make the profession more accessible. She learns firsthand how PR professionals overcome challenges.

Pharmaceuticals 88

Pharmaceuticals Writing Storytelling Exercises 88

ImPRessions - Crenshaw Communications

JUNE 10, 2016

In addition to opportunities for media to attend and cover such events, a savvy PR team will package the resulting content for white papers, bylines and other post-event coverage. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. What do they want you to read? Designed by Sarah Muscarella. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Contently - Strategy

SEPTEMBER 10, 2024

You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like white papers with industry research or larger newsletter campaigns).

Content Marketing 95

Content Marketing Trends How To Travel 95

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. In this episode of the BuzzStream podcast, I’m joined by Matt Foster, the Digital PR Manager at Distinctly, to discuss their white paper and how agencies can (and should) integrate AI into their processes.

Digital PR 62

Digital PR How To Analysis Tools 62

The Proactive Report

DECEMBER 22, 2014

Hire an outside visual content agency. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. Ignoring the power of visuals is no longer an option. Done right visual content can boost results through the roof – even for what some may consider a dry-as-dust BtoB IT services firm.

Training 157

Training Video Digital PR Social Media 157

Deirdre Breakenridge

SEPTEMBER 21, 2015

To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Even better, it means we all finally have a tool to show our parents, spouses, etc.

Publicity 150

Publicity Corporate Tools Agency 150

ImPRessions - Crenshaw Communications

JUNE 18, 2019

One of the unhappiest outcomes of a client-agency relationship is one of disappointment when grand ambitions aren’t realized. A compelling piece of branded content like a white paper or op-ed article can get a prospective customer into the purchase funnel, where he is then wooed through drip marketing messages, for example.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Can you tell us a bit about your plan for working with Wearsafe and what you will be bringing them?

Communications 253

Communications Data Local Survey 253

Stephen Waddington

SEPTEMBER 16, 2020

It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. There has in the past, been a feeling that agencies HQ-ed in the regions only service the regions - which has been the source of untold frustration. I’ve joined the management team at Story Comms as a non executive. Story is a corporate punk.

B2B 151

B2B Banking Corporate Crisis 151

Sword and the Script

MAY 21, 2024

These are usually rolled out with a white paper or manifesto – mapping the introduction of a new technologies. Because we can see it, we know it still needs lots of human intervention to be usable. Anyone who’s worked in B2B technology for more than a minute has seen organizational maturity charts.

Agency 112

Agency Survey B2B Media 112

Sword and the Script

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. Click any image for higher resolution >>> Can your agency bring big ideas and execute? The survey was conducted The Marketing Practice, a UK-based agency with an office in the U.S., Give our services a try.

B2B 179

B2B Marketing Survey Creativity 179

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You have news. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. Can your agency bring big ideas and execute on them? an email about announcing the new product to customers or prospect. These are all tried and true fundamentals.

Content Marketing 107

Content Marketing Marketing B2B Engineering 107

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Gain crack research skills.

Training 159

Training Writing Pitching Video 159

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

While a recent college graduate may be trained to write to reach a certain word count, at a PR agency she will need to condense, shape, and headline. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. PR agencies are always looking for good writers.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. We helped a credit-union client with a financial literacy platform team with a trade group to develop a national financial literacy study, white paper, and speaking tour. Data.gov, Healthdata.gov, U.S.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Why clients hire agencies, consultants and freelancers: an extra pair of hands. 34% said ebooks.

B2B 146

B2B Marketing Survey Software 146

Polaris

DECEMBER 7, 2014

Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. It delivers this service through ebooks, templates, webinars, white papers, online tools, research and more. I especially like Sarah’s idea for tracking traffic stats and leads for every single piece of content you produce. Brilliant! 2: WebpageFX.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Sword and the Script

FEBRUARY 26, 2019

PR professionals, especially agencies, are prone to overstate the relationships, but there is an element of being a familiar, diligent and reliable source. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Cision

NOVEMBER 9, 2015

Read Cision’s new white paper today! With such a targeted following, niche influencers are extremely sought after by companies and agencies. Here are the three types of influencers Mark identifies as the influencers who can make an impact on your audience: Learn more about how influencer marketing can boost your brand.

Pinterest 120

Pinterest YouTube Travel Branding 120

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Social Media 120

Cision

OCTOBER 27, 2016

I hope to drive innovation and growth while keeping true to the strong culture of the agency. Download our latest white paper Master the Mix: Amplify Your Campaign Results With Earned Media and get a communications framework that will help you develop and demonstrate your value across earned, paid and owned media channels.

Airlines 120

Airlines Travel Consumer Creativity 120

Flack's Revenge

JANUARY 14, 2016

When a buyer wants to learn about virtually any product or service, an internet search yields thousands of results, including online articles, videos, white papers, blogs, and social media posts. Yet media relations are still the bread and butter for many PR agencies.

B2B 120

B2B Media Relations Media Social Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

DECEMBER 22, 2015

Look at how social influencers, social networks and agencies are partnering to create content studios. Get our free white paper today! Resist that. Study how the current media landscape is changing. Strengthen your PR foundation and get your brand back on track. Marie Gordon – Director, Recruitment at Burson-Marsteller. “

Corporate 120

Corporate Leadership Creativity Study 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. In a separate press release, Cison appealed to large PR firms by creating what the company is calling its Agency Relations Team or ART. It’s the proverbial “one throat to choke.”

SEO 164

SEO Content Marketing Marketing Software 164

Cision

APRIL 13, 2015

Whenever there were questions about either flu, the media went to the public health agencies before calling anyone else. Use the outside-the-box content marketing ideas in our free white paper! If you recall the avian flu concerns in the mid-2000s, and the H1N1 scare in 2009, you saw the crisis communication model in action.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). *

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

DECEMBER 17, 2015

Read the free Brand Journalism white paper today! There are entire agencies or spin-off agencies being built on that premise alone. I ’ m not a currency trader but the shoutout may actually be worth more than the dollar. This holiday season, brands are creating great RAK campaigns.

Brand 120

Brand Branding Nonprofit Storytelling 120