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In today’s competitive travel landscape, budget airlines have carved out a significant niche by offering affordable fares. Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market.
Malaysia Airlines has suffered through two devastating and traumatic crises this year. These are two major crises, ultimate nightmares for any airline, and Malaysia Airlines faced both within months from one another. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication.
In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation.
The airline industry is highly competitive and ever-changing. Airlines are always working to stand out, attract customers, and build a strong brand. This is where Public Relations becomes vital in managing and protecting airlines’ reputations.
When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. The post United Airlines, What Were You Thinking?
Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe. The idea behind the small fire containment bags is not a bad one.
Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government.
At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment. This is how it’s done.
When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. Department of Transportation claiming discriminatory practices on the part of the airline.
By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.
In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!
I didn’t exactly pull Air Koryo, North Korea’s airline of choice, out of a hat. BusinessInsider published a story on Air Koryo back in March, highlighting that “Air Koryo is the only airline in the world deemed bad enough to earn a 1-star rating from Skytrax.”. Singapore Airlines Hero Photo on Facebook. k, Pyongyang.
TIME recently shared Malaysia Airlines Asked for Travelers’ “Bucket Lists” in Ill-Advised Contest and my immediate thoughts were: How many people reviewed and approved this idea before the contest launched? What level of experience and knowledge does their PR and Marketing team have in reputation management? .
Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?
These leading airlines showcase the power of focusing on the details of experience. The airline industry is tough. And yet, there are some airlines out there that just simply get it. And yet, there are some airlines out there that just simply get it. About this episode. Connect with Shashank on LinkedIn.
Department of Transportation (DOT) today fined American Airlines $4.1 Department of Transportation (DOT) today fined American Airlines $4.1 DOT’s investigation found that […] The post The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines appeared first on Agility PR Solutions.
Listen: TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus. I discuss the learnings and lessons from the Malaysian Airlines incidents during a podcast with Melissa Agnes. Fail to do this and further crises may lie just around the next corner. Crises are traumatic events for individuals and organizations.
Airline travel became one of the earliest industries to feel the sting of the coronavirus, and new research suggests it could he one of the last to recover. The post 1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline industry appeared first on Agility PR Solutions.
TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus. Malaysia Airlines has suffered through two devastating and traumatic crises this year. This podcast is a great discussion filled with awesome takeaways. Don’t miss it! Listen here.
For instance, United Airlines faced a severe backlash to rebuild consumer trust after a passenger was forcefully dragged off a plane and Domino’s product quality perception took a nosedive after a video […]. One of the harsh realities of public relations is that great PR can sometimes go unnoticed, while a blunder can haunt you forever.
As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. But airlines typically negotiate for volunteers before the flight is boarded, not after they’re seated on the plane.
And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns reemerged, the brands in the sector appear to be struggling to meet […] The post New travel industry analysis reveals airline brands’ biggest social media stumbles appeared first on Agility PR Solutions.
With the country under lockdown, this is a difficult time “to remind people that your property, airline or brand exists, without being tone-deaf to people who’ve lost their jobs,” she said. In the meantime, some of Lieberman’s recent posts have been titled “Should You Use an Airline Sleep Mask as a Face Cover During Coronavirus?”
With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. The narrative has moved from tragedy to scandal.
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. As a result, the company and Munoz, both came under intense criticism.
I mean, we’ve seen negative comments about airlines before, but NOTHING like this (outside of maybe Comcast in the past). What they DO care about is staying true to who they are (the bare-bones airline operation offering the lowest fares around) and making money. Look no further than Spirit Airlines. Now I was curious.
For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.
Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines are allowing staff to “opt out” of flights to areas where Zika outbreaks have been reported. The Zika virus has become a regional epidemic in certain destinations all over the world.
When an ice storm hit the East Coast, the airline cancelled 1000 flights in five days, and when passengers tried to rebook, its operations systems collapsed. The result was that 130,000 travelers were stranded, triggering a bitter backlash.
In the second episode of Earned Media Rising , Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity; the importance of transparency in today’s market; how can organizations be the guardians of their brand, especially in the (..)
Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. The airline’s slow response and initially poor crisis management compounded the damage, though its share price did rebound. Even seven months later, some 30% of consumers said they would not fly on United.
It shouldn’t be surprising that life-or-death occupations like soldier, police officer, firefighter and airline pilot are ranked among the most stressful, but it might be a little off-putting to see that four […]. The post The most stressful jobs of 2019—“PR Executive” ranked among Top 10 appeared first on Agility PR Solutions.
There are two reasons that made “United Breaks Guitars” a crisis for United Airlines, rather than an issue: Remember! In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value.
Their TikTok presence maintains the airline’s irreverent personality while clearly communicating their brand values. Maintaining Consistent Brand Voice While TikTok thrives on casual, authentic content, maintaining brand identity remains critical.
Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.
One of the largest international airlines was preparing to announce its plans of a $30 million, 18-month-long project to enhance the premium ground facilities at JFK International Airport’s Terminal 7 in New York City. The company wanted to drive broader awareness around its fleet and recent upgrades for the terminal redevelopment.
If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. It’s the reason you get out of bed every morning.
United Airlines. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go.
The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care. It’s what the recording says when you’re on hold with the pharmacy, or what the airlines say when the flight is delayed. ” Now, “inconvenience” is a terrible word.
The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.
PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses. But let’s not lay the blame for every negative incident at the feet of the communications profession.
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