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What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.

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TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus

Melissa Agnes

Malaysia Airlines has suffered through two devastating and traumatic crises this year. These are two major crises, ultimate nightmares for any airline, and Malaysia Airlines faced both within months from one another. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication.

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Creating a Thoughtful Communications Strategy in the Airline Industry

Ronn Torossian

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation.

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The Role of PR in the Airline Industry’s Reputation Management

Ronn Torossian

The airline industry is highly competitive and ever-changing. Airlines are always working to stand out, attract customers, and build a strong brand. This is where Public Relations becomes vital in managing and protecting airlines’ reputations.

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United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. The post United Airlines, What Were You Thinking?

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Airlines adding “fire containment” bags

Ronn Torossian

Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe. The idea behind the small fire containment bags is not a bad one.

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PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government.

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