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Welcome to episode #016 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Hemus. Malaysia Airlines has suffered through two devastating and traumatic crises this year. These are two major crises, ultimate nightmares for any airline, and Malaysia Airlines faced both within months from one another.
One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.
Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe. The idea behind the small fire containment bags is not a bad one.
When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. Department of Transportation claiming discriminatory practices on the part of the airline.
Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Southwest Airlines’ soft landing. But consider how Southwest Airlines handled a tricky passenger situation in September.
I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. From The Crisis Intelligence Blog. These Smart Social Media Tactics Will Help You Prevent A Crisis. Dubai was pretty awesome.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Aligning on messaging Don’t gamble with your credibility.
Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. Facebook dodges blame.
Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.
What a week for this airline! The airline continues to suffer from an unending barrage of digital and traditional media torture. Longer term, the airline faces a whale of a lawsuit from the disposed passenger who failed to leave the aircraft on his own accord. The airline learned that particular lesson the hard way.
No one knows for sure when the crisis will end. Despite the first tip, Sword & Script blogger Frank Strong reckons that this may be a crisis that defies the usual advice to over-communicate : Customers don’t need 500 emails from vendors telling them to wash their hands. Hey, where is everybody? It sure is quiet.
Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack. United Airlines. Here’s hoping for smoother road in 2018.
What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need.
United Airlines reminded all of us why crisis PR is still incredibly important. Subscribe to the Cision blog for great content delivered to your inbox every day! Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth.
Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines are allowing staff to “opt out” of flights to areas where Zika outbreaks have been reported. The post Flying into Zika…or not appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Here are three compelling reasons to keep your crisis communications separate from your regular website and marketing tools. Airlines were particularly hard-hit, with over 5,000 flights delayed or cancelled, leaving passengers stranded and desperate for information. Stay Reliable When It Matters Most The Crowdstrike outage hit over 8.5
PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses. But let’s not lay the blame for every negative incident at the feet of the communications profession.
Boeing’s CEO wound up being unceremoniously fired this week after an almost year-long crisis surrounding the grounding of the 737 MAX 8 aircraft. I mentioned in a previous video blog that I thought Boeing would get out of this 737 MAX 8 crisis okay because they received endorsements from American Airlines and Southwest Airlines.
Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.
On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.
Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” The first rule for any online crisis ?
Cybersecurity attacks and data breaches have long been at the forefront of crisis preparedness plans, but as companies become more dependent on technology, the scope of potential crises has expanded. They’ve even threatened to sue their partners, creating more negative news for themselves than the other airlines had to contend with.
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. If we can create our crisis communications blog in minutes then they can equally create their attack blog.
Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Nature of the Crisis. The reason for the crisis will make a difference on how your proceed as well as what to do early on and later. Or if not, more likely to forgive faster.
Why it matters Most Corporate communication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? First and foremost, as a communications team, you can make a difference; however, you can’t solve the crisis. Schiphol shares its lessons learned.
When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?
Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Much like the message I received from the airline company about baggage deals, mistimed communication can be the source of frustration if not carefully considered.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? However, crisis comms isnt just about the actual communication part.
Whether it’s a simple customer service issue, or a large-scale communications crisis, addressing issues honestly wins consumers’ trust. Sharing as much information as possible and letting consumers know that you’re working to deal with a problem does much to assuage concerns and triage a crisis. Honesty is always the best policy.
Is there an industry more vulnerable to crises than the airline industry? The post Delta, We Thank You and Your Competitors for the Crisis Management Test Cases appeared first on PR News Blog.
In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.
Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. Crisis Management In the travel industry, many things can go wrong, potentially impacting a brand and sales negatively.
AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Other tools have offered coverage spikes for years.
PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Just as Pepsi’s colossal misstep was fading from memory, United Airlines said “my turn” and experienced what was maybe the worst PR week in recent memory after forcibly removing a passenger from an overbooked flight.
I hate to say this, but I think we’re about ready to hit the second wave of unemployment crisis. We saw American and United Airlines also announced that they are effectively furloughing, if not completely letting go, tens of thousands of workers themselves. as a result of COVID-19. and Disneyland properties.
Despite incredible advances in technology, the development of messaging during a crisis still feels like it is done on the fly. What do they want to hear from our company during this crisis? I know that sounds a bit odd and far-too-academic for my usual blog post, but here comes the example that tells the tale. –John.
Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. She felt wronged by Delta, yet before the airline could even make an apology to her, she started tweeting and tweeting and tweeting her disgust. Here’s the thing, we all make mistakes. They scolded her.
While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity. Not a single guest had a background in communications, but they brought with them an ideal of how they want a company they know and trust to react if a crisis strikes.
United Airlines reminded all of us why crisis PR is still incredibly important. Subscribe to the Cision blog for great content delivered to your inbox every day! Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth.
The recognition of Miami International Airport was long due even before it responded to the Irma crisis. Hereford Award The ACI-NA is the industry's main association whose member airports cater to more than 95 percent of the domestic and virtually all the international airline passenger and cargo traffic in North America.
Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. Sizing up or prioritizing responses in crisis communications. Subscribing to blogs, email newsletters, press releases and other communications. 1) Web alerts and client mentions. It’s just not possible.
Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.
Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.
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