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Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. As a result, the company and Munoz, both came under intense criticism.
For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. Internal communication is particularly critical – employees must understand the situation and their role in the response.
Conducting a content audit, identifying your content resources (I blogged about that last week). Goal: Employee recruiting. Goal: Shaping perceptions with employees. But, the beauty of what Ahrednts is doing here is that she’s also shaping existing Apple employee perceptions. Organization: Southwest Airlines.
What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. The airline continues to suffer from an unending barrage of digital and traditional media torture.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. be very different from the tone of voice you use to address the families of your employees. Let’s start with what crisis communication is.
Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. That is another benefit that PR delivers very well.
The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.
Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.
Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? Diamond Resorts “Stay Vacationed” blog. United Airlines’ Hemispheres.
Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.” The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. The language fits the Tesla brand: aloof, calculated, and confident.
Airlines were particularly hard-hit, with over 5,000 flights delayed or cancelled, leaving passengers stranded and desperate for information. Not only does it not stop the flow of incoming questions, it can damage team morale and, if the employee in question doesnt have the right answers, further aggravate your customers.
We saw American and United Airlines also announced that they are effectively furloughing, if not completely letting go, tens of thousands of workers themselves. They’re going to have anxiety as well, and not just from what you may be saying, but because they’re also going to see postings from employees.
We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along. When you have engaged employees, you have happy customers.
Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!”
If the crisis is something like your airlineemployees dragging someone out of his seat and off the flight because of a company policy. Refocus some of the efforts from the company and employees. The post Regaining Public Trust After a Crisis appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.
Company culture rests on the values every employee brings with them to the office each day. When your customers believe in your organization like your employees do, it means more business. Your employees are your biggest advocates. How do you define company culture? New research from Inc.
But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. The motion was “You don’t need compliance rules when your employees have social media.” Doing right by your employees. It’s about doing the right thing.
Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. She felt wronged by Delta, yet before the airline could even make an apology to her, she started tweeting and tweeting and tweeting her disgust. Here’s the thing, we all make mistakes. They scolded her.
The White Zone is for Loading, Unloading & Assuming Anonymous sources I know that have dealt with similar situations at other airlines note the following: - First of all, spokespeople don''t set policy. This makes the airlines choice pretty straight forward. It''s easy to dislike the airlines. But not much longer.
Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Much like the message I received from the airline company about baggage deals, mistimed communication can be the source of frustration if not carefully considered.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. be very different from the tone of voice you use to address the families of your employees. Lets start with what crisis communication is.
That means that Bud Light and AB-Inbev’s experience, which were similar to Nike’s, are beyond the scope of this blog and as such will not be covered here. Mulvaney announced her partnership with Nike just days after her video partnership with Bud Light was met with criticism from conservative publishers.
Following USA’s victory over Ghana during the 2014 FIFA World Cup, Delta Airlines tweeted a photo of the Statue of Liberty (representing the US) next to an image of a giraffe (representing Ghana). Take some time to investigate internally how your colleagues or employees would react in specific situations.
Internal communications professionals have to work with senior leadership and multiple stakeholders to help create a culture that celebrates Cinco de Mayo and 4 th of July, while also being a safe space for talking about issues that affect employees and society at large. One publication or blog you read regularly is….
The PR and communications team not only worked overtime to timely inform travellers, affected families, employees, partners and a multitude of other audiences of the disruption and consequences, they also successfully combated fake news concerning their airfield being flooded. The Peggy G.
Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlinesemployees celebrate passenger’s 104th birthday. Write a guest blog post for a popular industry publication or website. Southwest Airlinesemployees celebrate passenger’s 104th birthday.
A quick note before you dig in: In this blog post, we’re talking about your brand’s voice, not its tone. Other examples of brands or companies that use a conversational style of voice on their social media channels, include GrubHub , American Airlines , Jack Links , This is Us , and Kwik Trip. Be most appropriate for consumer brands.
A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Practitioners at varying stages of their career joined the session.
Gallup also cites a few good examples of purpose statements, including this one from Southwest Airlines in the US: “To connect people to what’s important in their lives through friendly, reliable, and low-cost air travel” – and this has clear implications for the entire brand experience. Employees will leave. Potentially no-one.
The next day MacPaw employees are working out of their bathtubs, HR is handing out backpacks and sleeping bags so the employees could escape, and Eugene is issuing statements assuring customers that their data is secure. Then, the future was all about measuring blogs!
We look at our key audiences (such as customers, employees or the general public) and then try to put ourselves in their shoes. I know that sounds a bit odd and far-too-academic for my usual blog post, but here comes the example that tells the tale. A few weeks ago, a United Airlines pilot made a couple social media mistakes.
Fellow Hoffman employees Nicolas Vavuris, Sarah Collins, Caitlin Kruell and Mikaela Farasyn. Northeast Airlines has a strong reputation; however, a plane recently experienced a mid-air engine explosion, killing one passenger. In some cases, the employees were fired. Scenario #4.
In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? What’s your opinion on how CEO Oscar Munoz handled the forced removal of a passenger from a United Airlines plane earlier this year? The latest survey numbers say that 93 percent of Americans listen to radio, so it’s hardly dying!
For example, Southwest Airlines has generated great success with its humorous blog “ Nuts about Southwest , ” which includes videos of a “Live at 35(000) feet” concert and posts about songs written on cocktail napkins during a flight to Nashville. He turned those bricks into a business and he now has a handful of employees.
As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees.
To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.
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