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Top 10 Marketing & Communications Posts of 2017

Cision

United Airlines reminded all of us why crisis PR is still incredibly important. Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Subscribe to the Cision blog for great content delivered to your inbox every day!

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” A final lesson for our MaccaPR blog readers?

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Top 10 Marketing & Communications Posts of 2017

Beyond PR

United Airlines reminded all of us why crisis PR is still incredibly important. Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Subscribe to the Cision blog for great content delivered to your inbox every day!

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Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Southwest Airlines has an amazing track record of how they treat their employees and how they can directly attribute those efforts to an increasing bottom line even while in an industry in decline.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. She will be media neutral.

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Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

For better or worse, your audience’s opinion can spread in a moment across Twitter, blogs, online news and review sites, and other traditional and digital media sources. Just as you would compare different airlines for your vacation, you should weigh different monitoring options for your brand. Source: Google Alerts.