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Delta Airlines Cautionary Tale: A Case Study in The Crucial Role of PR in Reputation Management  

5W PR

Reputation management and business continuity planning has become a cornerstone of successful business strategy. The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. The narrative has moved from tragedy to scandal.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment. This is how it’s done.

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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said. “We

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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. Without the facts, you can’t rectify the situation or begin to undo the damage to your reputation.

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Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.