PRSay

FEBRUARY 24, 2017

It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly.

Social Media 118

Social Media Airlines Media Meeting 118

Agility PR Solutions

AUGUST 21, 2023

One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question.

Airlines 78

Airlines Travel Analysis Social Media 78

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Branding Brand How To 271

Cision

OCTOBER 8, 2015

We arrived at a topic that appeals to every marketer active in social media. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. How many social media accounts does your brand manage?

Social Media 120

Social Media Branding Brand Airlines 120

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Southwest Airlines (@SouthwestAir) April 13, 2022. In fact, the lion’s share of them have to do with, surprisingly, the airline itself. Hey everyone.

International 122

International Internal Social Media Twitter 122

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Think United Airlines recent crisis. Social Media Crisis Research Paper.

Crisis Management 113

Crisis Management Social Media Crisis Airlines 113

Melissa Agnes

SEPTEMBER 26, 2014

These Smart Social Media Tactics Will Help You Prevent A Crisis. TCIP #015 – Social Media Monitoring in a Crisis with Chris Syme. When it comes to monitoring social media in a crisis, Chris Syme is a pro. TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus. Don’t miss it!

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. If you wouldn’t share it at a party, don’t share it on social media,” he explained. Treat your social media pages the same.

Social Media 0

Social Media Media Mobile Video 0

Agility PR Solutions

JANUARY 21, 2024

Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters.

Crisis Management 110

Crisis Management Social Media Crisis Airlines 110

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

ImPRessions - Crenshaw Communications

MAY 15, 2019

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. The narrative has moved from tragedy to scandal.

Reputation 245

Reputation Airlines Automotive Software 245

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

APRIL 10, 2017

As of midday Monday, the airline had issued the following statement. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. But airlines typically negotiate for volunteers before the flight is boarded, not after they’re seated on the plane.

Airlines 159

Airlines Hotels Crisis Reputation 159

Cision

NOVEMBER 1, 2017

In the second episode of Earned Media Rising , Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity; the importance of transparency in today’s market; how can organizations be the guardians of their brand, especially in the (..)

Airlines 168

Airlines Media Storytelling Social Media 168

Cision

JANUARY 11, 2018

United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Successful Journalists Use Social Media.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Brands inundated with many of the same questions and concerns should consider a social media chatbot to disseminate consistent answers quickly and clearly.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Cision

OCTOBER 6, 2016

I recall going to work at American Airlines each morning and a group of colleagues would be cutting out news articles from the morning papers and from faxed articles we had received. Once-untouchable news, people now have to self-promote their work on social media to draw people in. What has stayed the same? Heck if I know.

Storytelling 308

Storytelling Local Airlines Technology 308

Remote PR Jobs

JULY 11, 2024

Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. Their social media draws a perfect line of self-deprecation, transparency and authenticity. Instead of trying to convince people that they aren't that, they lean into the jokes.

Branding 213

Branding Brand Storytelling Airlines 213

5W PR

FEBRUARY 7, 2025

The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. Their TikTok presence maintains the airline’s irreverent personality while clearly communicating their brand values.

Viral 78

Viral Branding Brand Airlines 78

Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. I mean, we’ve seen negative comments about airlines before, but NOTHING like this (outside of maybe Comcast in the past). Spirit is actively asking customers why they hate airlines like Spirit.

Airlines 60

Airlines Reputation Branding Brand 60

Sword and the Script

MAY 5, 2015

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.

Airlines 60

Airlines Travel Customer Service Crisis 60

Cision

MAY 3, 2017

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].

Airlines 137

Airlines How To Engineering Radio 137

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 215

Blogging Company Engineering Airlines 215

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, happy news is a main driver for social media sharing. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. Now, that’s the Spirit.

Airlines 147

Airlines Insurance Insurance Exercises 147

Melissa Agnes

AUGUST 7, 2014

Malaysian Airlines (twice). This coming week, on The Crisis Intelligence Podcast , I will be speaking with Tegan Ford who recently graduated with her Masters in communications, and who did her thesis on social media’s impact on crisis communication. US Airways. The 2014 World Cup and the protests in Brazil.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. United Airlines. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Airlines 180

Airlines Reputation Journalism Crisis 180

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. But had Pepsi and United simply listened (via social media) both companies could have better responded to their respective audiences. This didn’t do United any favors, as many thought the CEO underestimated the situation.

Social Media 60

Social Media Airlines Media Viral 60

David PR Group

OCTOBER 6, 2017

The First Amendment and social media don’t mix. Last year, United Airlines Pilot Michael Folk was suspended after tweeting that Hillary Clinton should be hanged for treason. The post First Amendment and Social Media Don’t Mix appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Social Media 73

Social Media Airlines Media Reputation 73

Melissa Agnes

AUGUST 5, 2014

At the start of the semester, the students are provided with a client (an existing organization) who is looking to launch a PR campaign on social media to promote their product or brand. Eric has designed the course to provide his students with practical learning. I can’t stress it enough.

Marketing 228

Marketing Case Study Airlines Course 228

ImPRessions - Crenshaw Communications

MARCH 21, 2017

The candies were miserable little oblong-shaped blobs, and the traditional and social media backlash began. Rather than fight the fail, Reese’s responded with a brilliant social media message about “tree-shaming” anchored by the #AllTreesAreBeautiful hashtag. Set an example for your industry.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Melissa Agnes

OCTOBER 1, 2014

They utilize social media to communicate regularly and consistently, and they answer questions and push out information to make sure that the situation does not escalate out of fear or lack of education. CDC doesn't recommend people on same commercial airline flights w/US #Ebola patient undergo monitoring.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212