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How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. I didn’t exactly pull Air Koryo, North Korea’s airline of choice, out of a hat. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages.

Airlines 136
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Behind the Headlines With Al Comeaux

Cision

Good, authentic storytelling never goes out of style. I recall going to work at American Airlines each morning and a group of colleagues would be cutting out news articles from the morning papers and from faxed articles we had received. brand promise. How have communications evolved in recent years? What has stayed the same?

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Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister

Cision

In the second episode of Earned Media Rising , Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity; the importance of transparency in today’s market; how can organizations be the guardians of their brand, especially in the (..)

Airlines 168
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3 Ways to Give Your Brand a Personality

Remote PR Jobs

Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. Leverage Storytelling As you know by now, storytelling is a powerful tool when it comes to developing your brand’s voice. Consistency is key!

Branding 213
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TikTok’s Role in Modern PR: Creating Viral Content That Builds Brand Value

5W PR

Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling. Their TikTok presence maintains the airline’s irreverent personality while clearly communicating their brand values.

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Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.

Airlines 147
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5 Brands Share What’s Working in Social Media Marketing

Cision

The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Download the free journal to achieve standout results with the hub and spoke model like Southwest Airlines! Storytelling. Get the Journal to see how Walmart identifies and uses compelling storytelling now!