Onclusive

SEPTEMBER 29, 2021

The post How a Global Non-Profit Uses Soundbite Analysis to Drive Success appeared first on Onclusive.

Analysis 369

Analysis Case Study Study Internal 369

Remote PR Jobs

MARCH 11, 2025

It helps PR professionals measure the success of their campaigns, gauge audience engagement, conduct competitor analysis, and identify opportunities for growth. Competitor Analysis: Understanding how competitors perform in the media and refining your PR approach accordingly. When Should You Use a Media Coverage Report?

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Writing Report How To Analysis 230

Prowly

JANUARY 31, 2025

A comprehensive brand analysis provides the insights you need. GRAB THE FREE TRIAL FOR 7 DAYS What is brand analysis and why should you do it? Brand analysis is a systematic evaluation of your brand's performance, perception, and position in the market. How does brand analysis differ from a brand audit? Well, not really.

Analysis 104

Analysis Brand Branding How To 104

Ronn Torossian

MARCH 22, 2025

Learn how corporate communications shapes business success through strategic messaging, crisis management, employee engagement and digital transformation The post The Role of Corporate Communications in Modern Business: A Critical Analysis appeared first on.

Analysis 195

Analysis Corporate Communications Crisis Management 195

Agility PR Solutions

JANUARY 29, 2025

The phenomenal rise of DeepSeekthe virtually unknown Chinese entity whose newly launched model disrupted the entire AI industry with its pennies-on-the-dollar open-source version that seems to match the quality […] The post Media Insights: Examining DeepSeeks Dynamic Emergence Through Coverage Analysis first appeared on Agility PR Solutions. (..)

Analysis 100

Analysis Media Industry Publicity 100

Onclusive

AUGUST 22, 2024

The post US Presidential Election Media Impact Analysis appeared first on Onclusive.

Analysis 195

Analysis Media 195

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

Analysis 262

Analysis Brand Branding Web 262

Prowly

NOVEMBER 13, 2023

Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. The 2023 Guide appeared first on Prowly Magazine.

Analysis 219

Analysis How To Analytics 219

Onclusive

OCTOBER 22, 2024

The post 2024 US Presidential Election Media Impact Analysis – Fifth Edition appeared first on Onclusive.

Analysis 195

Analysis Media 195

Onclusive

JUNE 6, 2024

See how media is influencing public opinion and generating conversations in our 2024 Election Media and Social Trend Analysis.

Analysis 195

Analysis Trends Social Media Media 195

Onclusive

JANUARY 31, 2023

Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved. Some industries are forced under the spotlight more than others  Industries that featured most prominently in our analysis were banking, retail and fashion, mining and materials, and energy and utilities.

Analysis 195

Analysis Media Fashion Retail 195

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors. Why choose Onclusive Insights ?

Analysis 195

Analysis Media Trends Data 195

Prowly

DECEMBER 6, 2023

Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

Analysis 196

Analysis Tools Strategy Brand 196

Onclusive

MARCH 8, 2024

Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.

Analysis 195

Analysis Crisis Crisis Management Brand 195

Agility PR Solutions

MARCH 19, 2025

Media Analysis of Anoras Coverage Before and After Its Academy Awards Win first appeared on Agility PR Solutions. Since nominations are announced as early as January, Best Picture contenders have ample time to generate excitement and media attention […] The post Can the Oscar Bump Affect Media Mentions?

Analysis 78

Analysis Film Media Industry 78

Agility PR Solutions

MARCH 6, 2025

From tech giants to retail chains to federal agencies, organizations of all sizes are […] The post Media Analysis: 2025 Layoffs Coverage Spikes in February, with Federal Cuts Getting the Most Attentionand the Most Scorn first appeared on Agility PR Solutions.

Analysis 78

Analysis Retail Media Trends 78

Sword and the Script

JULY 23, 2024

If you enjoyed this post, you might also like: What PR does with a media placement counts as much as getting it Image credit: Unsplash and respective reports The post PR tips from a current analysis of 400,000 pitches and 4,000+ reporters appeared first on Sword and the Script.

Pitching 195

Pitching Analysis Report Survey 195

Awario

JULY 30, 2024

What are the top sentiment analysis tools? In this blog post, we gathered 16 best sentiment analysis tools from free user-friendly sentiment analysis apps to sophisticated and expensive data analysis power-houses.

Analysis 123

Analysis Tools Data Blogging 123

Agility PR Solutions

JANUARY 6, 2025

Competitor keyword analysis empowers businesses to stay ahead by identifying gaps, refining strategies, and seizing untapped opportunities. Why Competitor Keyword Analysis […] The post 6 steps for analyzing competitor keywords for better market understanding first appeared on Agility PR Solutions.

Marketing 114

Marketing Analysis Trends Strategy 114

PR Fuel

FEBRUARY 3, 2025

Despite the evolution of communication channels, press releases remain a cornerstone of effective public relations strat… Read more The post Why Press Releases Are Essential in 2025: A Data-Driven Analysis appeared first on eReleases.

Analysis 59

Analysis Data Tools Communications 59

Cision

SEPTEMBER 2, 2020

Join us each week as we update our media analysis of The State of the 2020 Election.

Report 369

Report Analysis Media Blogging 369

Sword and the Script

NOVEMBER 12, 2024

Many of the lessons seem plausible to me. Some emphasize a particular position, reason, or message as to why one side won and the other lost.

Marketing 217

Marketing Software Training B2B 217

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

Agility PR Solutions

OCTOBER 6, 2024

Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. That is […] The post How to leverage market gap analysis for a more effective PR strategy appeared first on Agility PR Solutions. Just think.

Analysis 117

Analysis Strategy How To Marketing 117

Sword and the Script

JULY 16, 2024

Marketers saw “a 56% increase in requests for a demo” stemming from webinars based on an analysis of 2023 data. Nearly half (49%) of B2B marketers surveyed say “market and competitive analysis.” ( source ) 23. B2B marketers say paid social media (65%) and email (64%) are the most effective channels ( source ) 12. Webinars are working.

B2B 180

B2B Survey Marketing Analysis 180

5W PR

JANUARY 20, 2025

This level of analysis helps PR teams understand not just what people are saying, but how they feel about specific messages or brands. The measurement capabilities extend beyond simple sentiment analysis. Privacy concerns are paramount, particularly regarding data collection and analysis.

Analytics 146

Analytics Strategy System Ethics 146

Cision

OCTOBER 8, 2020

The sixth in our blog series on media analysis of the 2020 U.S. Presidential Election, this week looks at the vice-presidential debates— yes, including that fly.

Analysis 335

Analysis Blogging Media 335

Sword and the Script

OCTOBER 3, 2023

47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. Here are some useful links: about | services If you enjoyed this post, you might also like: Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 48] appeared first on Sword and the Script.

Analysis 173

Analysis Tools SMB Software 173

Cision

SEPTEMBER 13, 2021

Key takeaways for PR pros from an analysis of 100,000 press releases.

Analysis 318

Analysis Blogging 318

Cision

SEPTEMBER 16, 2020

Our ongoing media analysis of the 2020 U.S. election continues; this week focusing on the latest headlines impacting the presidential election.

Analysis 318

Analysis Media Blogging 318

Agility PR Solutions

MARCH 18, 2025

So, a bulk of competitor analysis can be done through competitive media monitoring. As it stands today, most of your customers and competitors are online.

How To 100

How To Media Analysis Study 100

Cision

SEPTEMBER 9, 2020

Our ongoing media analysis of the 2020 U.S. election; this week focuses on key issues in both national and local coverage.

Analysis 289

Analysis Local Media Blogging 289

5W PR

JANUARY 27, 2025

Today’s measurement landscape incorporates multiple data sources and sophisticated analysis tools that provide deeper insights into campaign performance. Quality analysis now includes examining the prominence of coverage, message penetration, and audience reach.

Measurement 78

Measurement Tools Analysis Analytics 78

Prowly

DECEMBER 11, 2024

With tools like Prowly, you can do your competitive tracking faster and cheaper than ever , making competitive analysis and monitoring necessary for any brand in 2025. You can do that even without competitor analysis tools. Content and campaign analysis Media Monitoring queries are not only for your brands coverage tracking.

Print 104

Print Analysis SEO Tools 104

Deirdre Breakenridge

MAY 13, 2019

Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ).

Training 399

Training Video Analysis Data 399

5W PR

JANUARY 24, 2025

Take Spotify’s annual Wrapped campaign – its success stems from careful analysis of user data combined with shareable, platform-optimized content. The campaign generates millions of organic shares because it understands how different audiences interact with content on various platforms.

Social Media 109

Social Media Brand Branding Crisis Management 109

Onclusive

JULY 27, 2020

Monitoring, analysis and reporting have never been easier with a robust set of workflows and functionality including the first and only “one click” PowerPoint report builder, Here’s more on what makes Onclusive’s media monitoring unique: Simplify analysis with a comprehensive, integrated solution.

Enterprise 307

Enterprise Media Analytics Analysis 307