Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

Analysis 262

Analysis Branding Brand Web 262

Prowly

NOVEMBER 13, 2023

Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. The 2023 Guide appeared first on Prowly Magazine.

Analysis 219

Analysis How To Analytics 219

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors. Why choose Onclusive Insights ?

Analysis 195

Analysis Media Trends Data 195

Onclusive

OCTOBER 22, 2024

The post 2024 US Presidential Election Media Impact Analysis – Fifth Edition appeared first on Onclusive.

Analysis 195

Analysis Media 195

Onclusive

JUNE 6, 2024

See how media is influencing public opinion and generating conversations in our 2024 Election Media and Social Trend Analysis.

Analysis 195

Analysis Trends Social Media Media 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. PESTLE analysis best practices.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

MARCH 8, 2024

Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.

Analysis 195

Analysis Crisis Crisis Management Branding 195

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! How does this relate to PESTLE analysis? When it comes to PESTLE analysis, you can set up your social listening to track any PESTLE factor, including social trends, new technology, legislature, economic shifts, and more.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

JANUARY 31, 2023

Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved. Some industries are forced under the spotlight more than others  Industries that featured most prominently in our analysis were banking, retail and fashion, mining and materials, and energy and utilities.

Analysis 195

Analysis Media Fashion Retail 195

Prowly

DECEMBER 6, 2023

Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

Analysis 196

Analysis Tools Strategy Branding 196

Agility PR Solutions

JUNE 6, 2022

An analysis of what AI can and can’t do appeared first on Agility PR Solutions. .” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?

Analysis 179

Analysis Content Marketing Marketing Publicity 179

Awario

JULY 30, 2024

What are the top sentiment analysis tools? In this blog post, we gathered 16 best sentiment analysis tools from free user-friendly sentiment analysis apps to sophisticated and expensive data analysis power-houses.

Analysis 123

Analysis Tools Data Blogging 123

Sword and the Script

JULY 23, 2024

If you enjoyed this post, you might also like: What PR does with a media placement counts as much as getting it Image credit: Unsplash and respective reports The post PR tips from a current analysis of 400,000 pitches and 4,000+ reporters appeared first on Sword and the Script.

Pitching 178

Pitching Analysis Report Survey 178

Cision

SEPTEMBER 2, 2020

Join us each week as we update our media analysis of The State of the 2020 Election.

Report 369

Report Analysis Media Blogging 369

Agility PR Solutions

OCTOBER 6, 2024

Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. That is […] The post How to leverage market gap analysis for a more effective PR strategy appeared first on Agility PR Solutions. Just think.

Analysis 120

Analysis Strategy How To Marketing 120

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

Cision

OCTOBER 8, 2020

The sixth in our blog series on media analysis of the 2020 U.S. Presidential Election, this week looks at the vice-presidential debates— yes, including that fly.

Analysis 335

Analysis Blogging Media 335

Agility PR Solutions

FEBRUARY 22, 2024

With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions. Asking for and analyzing it provides valuable insights for businesses.

Analysis 120

Analysis Strategy Consumer Branding 120

Cision

SEPTEMBER 13, 2021

Key takeaways for PR pros from an analysis of 100,000 press releases.

Analysis 318

Analysis Blogging 318

Cision

SEPTEMBER 16, 2020

Our ongoing media analysis of the 2020 U.S. election continues; this week focusing on the latest headlines impacting the presidential election.

Analysis 318

Analysis Media Blogging 318

Agility PR Solutions

AUGUST 14, 2024

To help enhance the calm and reduce the frantic paddling, we’re diving deep into the world of competitive intelligence and uncovering how to do […] The post Competitive intelligence unveiled: 6 steps for conducting a powerful landscape analysis appeared first on Agility PR Solutions.

Analysis 109

Analysis How To Brand Branding 109

Agility PR Solutions

JULY 7, 2024

PR professionals are expected to monitor, maintain, and, ideally, protect an […] The post Using AI sentiment analysis to track your reputation—Benefits and best practices appeared first on Agility PR Solutions.

Analysis 103

Analysis Reputation Corporate Measurement 103

Cision

SEPTEMBER 9, 2020

Our ongoing media analysis of the 2020 U.S. election; this week focuses on key issues in both national and local coverage.

Analysis 289

Analysis Local Media Blogging 289

Deirdre Breakenridge

MAY 13, 2019

Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ).

Training 399

Training Video Analysis Data 399

Agility PR Solutions

APRIL 3, 2024

The research found that risk mitigation and risk analysis were the main areas that E&C programs prioritized over the past 12 months as […] The post Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis appeared first on Agility PR Solutions.

Ethics 109

Ethics Analysis Corporate Study 109

Sword and the Script

OCTOBER 3, 2023

47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. Here are some useful links: about | services If you enjoyed this post, you might also like: Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 48] appeared first on Sword and the Script.

Analysis 140

Analysis Tools Software SMB 140

Onclusive

JULY 27, 2020

Monitoring, analysis and reporting have never been easier with a robust set of workflows and functionality including the first and only “one click” PowerPoint report builder, Here’s more on what makes Onclusive’s media monitoring unique: Simplify analysis with a comprehensive, integrated solution.

Enterprise 307

Enterprise Media Analytics Analysis 307

Business Wire

OCTOBER 20, 2021

This growth of non-financial investors also ushered in a new style of financial news reporting — a mix of financial numbers and consumer-facing analysis. A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

Financial 291

Financial Blogging Mobile Analysis 291

ImPRessions - Crenshaw Communications

JULY 6, 2022

But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Journalists are very busy, so giving them relevant information is key to PR success. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

PReview: A Blog by NewsVoir

AUGUST 27, 2024

In this article, we’ll explore these changes, uncover how PR practices, tools, and strategies have evolved, and identify the new […] The post How PR Has Changed in the Past 20 Years: A Comprehensive Analysis appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

Analysis 87

Analysis Technology Consumer Tools 87

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Onclusive

OCTOBER 18, 2019

Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions. ” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification.

Report 56

Report Analysis Social Media Data 56

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. Once again, while keeping track of the trends, top coverage, and competitors is always needed, brand sentiment analysis stands out post-crisis because it is one of the best metrics of your brand reputation.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

MARCH 29, 2022

In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 17, 2020

Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

SEPTEMBER 27, 2021

And with our AI-driven sentiment analysis, you’ll always know how people feel about your brand and your competitors so you can create more great content your audience will love and ensure that the positive outweighs the negative.

Social Media 369

Social Media Media Enterprise Viral 369