PR 20/20

DECEMBER 10, 2014

Below is a guest post by Elizabeth Victor, a brand advisor for iSentia. She enjoys sharing tips on media monitoring and analysis. As social media has become more and more popular throughout the world, it is important for companies to adopt a new outlook toward customer service. You can find her on Twitter and Google+.

Customer Service 76

Customer Service Social Media Analysis Media 76

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.

Branding 223

Branding Brand Pitching Conference 223

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Monitoring & Analysis. Having a clear brand established, along with representation of your values and mission statement, has never been more important. PR Reporting.

Training 370

Training Media Training Crisis Communications Reputation 370

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. 1) Provide social media training for everyone that operates as an admin on a brand account. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training.

Social Media 239

Social Media Crisis Training Media 239

Cision

MAY 18, 2015

Competitor analysis. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. A recent survey by Oracle reports that : 43 percent of social users interact with brands on social media for a direct response to a problem or question.

Customer Service 120

Customer Service Social Media Analysis Data 120

Remote PR Jobs

FEBRUARY 15, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 130

Technology Customer Service Software How To 130

Cision

OCTOBER 25, 2016

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

Social Media 120

Social Media How To Media Customer Service 120

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. This allows brands to then offer tailored product recommendations to customers.

Analysis 88

Analysis Customer Service Trends Data 88

Agility PR Solutions

JANUARY 28, 2021

When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. The post How an original marketing campaign helps your brand stand out appeared first on Agility PR Solutions.

Banking 97

Banking Branding Brand Marketing 97

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 132

Survey Social Media Consumer Media 132

Onclusive

JANUARY 10, 2018

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. I’m hoping that in 2018 marketers look beyond ‘just’ sales in their metrics. Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

APRIL 23, 2019

a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal. Analysis: A 19% difference is a pretty wide gap. 3) PR Technology is about Customer Experience.

Technology 125

Technology Study Communications Survey 125

Prowly

DECEMBER 4, 2024

And, as a PR pro, your job is to track all mentions that matter to your brand and boil them down to crucial insights , like trending topics, customer sentiment, and competitive intelligence. Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch.

Data 104

Data Media Product Launch Analysis 104

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Having access to social media mentions can help business pros understand their customers’ perspectives and tone through sentiment analysis.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. “We

Media Relations 146

Media Relations Media Print Software 146

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. We’re going to discuss the chatter about your brand among external sources, which is higher than ever, and that old chestnut about tightening budgets.

Media 202

Media Storytelling Technology Data 202

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

Cision

NOVEMBER 30, 2015

Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care. Practical Value. Conclusion.

Social Media 120

Social Media Facebook Print Twitter 120

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.

Reputation 60

Reputation Crisis Branding Brand 60

Sword and the Script

MARCH 15, 2022

This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. Further, Truescope seems to be able to access the processing power without jacking up the cost for customers.

Tools 156

Tools Media Software Analysis 156

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Pauline attributed their continuously growing influence to the brand’s: Strong editorial content. Measurement. Use of high-quality images.

Media 120

Media Social Media Community Measurement 120

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. It can also help you create customized services to meet their needs and challenges.

Google 86

Google Publicity Customer Service Web 86

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay?

Community 102

Community Communications Case Study Customer Service 102

Agility PR Solutions

SEPTEMBER 14, 2021

It’s used for marketing, branding, PR, and even customer service. Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business.

Industry 97

Industry Marketing Customer Service Social Media 97

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. Services vary between basic queries to complex search strings.

Web 68

Web Social Media Tools Enterprise 68

Flack's Revenge

DECEMBER 7, 2020

They can build a better interface or “wrapper” and brand on processes and customer service. Does that mean such offerings have no differentiators, or advantages and hence no appeal? Not necessarily. Your company can innovate in pricing and delivery models. Just ask Zappos.

How To 194

How To Wikipedia Engineering Web 194

Communications Conversations

FEBRUARY 6, 2019

In fact, I see quite the opposite: continued opportunity for brands–especially on platforms like LinkedIn (for sure) and Instagram. 4: Analysis remains a key attribute missing in social media marketer’s tool chest. But, I think what’s behind it is the complete lack of analysis among a big segment of marketers.

Report 76

Report Analysis Video Instagram 76

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Trend Identification Trend analysis can help us to understand and decode consumer preferences and behaviours and organisations who are actively engaging with trend identification are able to optimise campaigns and boost ROI.

Social Media 62

Social Media Trends Media Analysis 62

Sword and the Script

JANUARY 16, 2024

Generative AI-assisted writing Like many PR software solution providers, the generative AI that Propel is using is based on technology from OpenAI the maker of ChatGPT (Propel is currently using version 4 – that’s the latest – and learn to model your brand voice). The customer service is above and beyond as well.”

Software 135

Software Pitching System Analytics 135

The Resolution Blog

MAY 7, 2019

At the end of it, actually; in the analysis part. Understanding the analysis, like finding out how the audience interacted with a certain piece of content is where AI can have the most impact. The important thing is to think about how you can get the customer what they want. Or when we’re productively pushing our content?

Technology 120

Technology Analysis Data Tools 120

Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. The same goes for your customer service and sale departments. Open up the discussion with your Chief Marketing Officer, for example, and your CRO.

Reputation 88

Reputation Financial Training Enterprise 88

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 186

Marketing Content Marketing Data Social Media 186

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. Are you providing advice or analysis? The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand.

Writing 79

Writing How To Infographics Pinterest 79

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. The same goes for your customer service and sale departments. Open up the discussion with your Chief Marketing Officer, for example, and your CRO.

Reputation 78

Reputation Financial Training Enterprise 78

Prohibition

FEBRUARY 1, 2024

AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing! Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike.

Social Media 62

Social Media Trends Media Guidelines 62